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Your Truth Shared
Your Truth Shared episodes
- #61 Mastering Branding: Beyond Logos to Customer-Centric Magic with Aisling Griffin
Do you wish to master the art of branding but are unsure where to begin? Well, fear not! This week, expert brand designer Aisling Griffin joins Finola to discuss the power and purpose of effective branding and its beautiful ability to connect businesses with their customers.
Aisling explores how branding has evolved from mere logos to encompass positioning, messaging, and customer-centricity, something we are all for here on Your Truth Shared. Aisling also uncovers her personal experiences and expert advice on choosing purposeful clients, letting go for growth and the importance of creativity in the design process. Key points throughout include:
- An introduction to Aisling Griffin and the journey to becoming a brand strategist
- The evolution of branding and customer connection
- Living your market research and why you should seek out client testimonials
- Choosing to work with businesses that make a positive impact on the world
- The importance of giving space to all our parts and letting go of the old to embrace the new
- Wildlight: Creating statement pieces that shine
- Everything is possible: Embracing variety in entrepreneurship
- Aisling’s top tip for business branding
With her passion for teaching and growth, this episode will empower entrepreneurs to embrace their brand’s potential and make a positive impact. But that’s not all! Keep an eye out for Aisling, as she will also be live at the Design Your Own Success workshop this November to help people one-on-one with discovery sessions, mood boards, marketing and more.
“You have to connect with your customer, or else there’s no point in doing what you’re doing.” – Aisling Griffin.
YOU’RE AMAZING AT WHAT YOU DO!
But it hasn’t translated into the success you wished for. It’s time to do something about it. It’s time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-Day Experiential Workshop running from 11 - 16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.comGet connected with Aisling Griffin:
https://treetopstudio.ie/
https://www.linkedin.com/in/aisling-griffin-7b503123/
https://wildlight.theevaplatform-members.com/my-story/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com
46 min - #60 Unlock Your Purpose and Transform with Intention with Joanne Sweeney
Have you ever felt like you just couldn't take the next step in life? In this part two episode of Your Truth Shared, Finola continues her conversation with Joanne Sweeney to unpack her journey from feeling stuck to taking action and creating the life she desired.
Clarity of purpose is vital to success. In this episode, Joanne explores the transformative power of intention and purpose, the work of healing, opening your headspace and heart space and the importance of surrounding yourself with growth-oriented individuals. Through Joanne's fascinating story and insights, listeners are encouraged to reflect on their own lives and consider how they can embrace transformation and make meaningful changes. So, if you have ever wondered what it takes to make a lasting transformation, pursue your purpose with intention and boost your confidence - we’ve got the answers right here! Key points throughout include:
- Living with purpose: Joanne's five-year process of transformation
- Intentional change VS passive change
- The importance of niching down when scaling a business
- The value of identifying your zone of genius
- Owning it: The turning point from embodiment to taking action
- Why clarity of purpose in life and business matters
- Choosing to care for a space that refused to care for you
- Unlocking growth and strength through times of hardship
- Is overnight success a myth?
- The benefits of switching up your network and stretching your mindset
- Daily practices to help boost your confidence
"I always know that when I either write something or say something out loud, it becomes real. And that's your truth. When I'd spoken those words, I was ready for action." – Joanne Sweeney.
Resources:
Joanne Sweeney Upspeaking at TEDxOmagh:
https://www.youtube.com/watch?v=5LaKVYVfFZI
Business mentorship and coaching:
https://www.sigrun.com/
https://chrisducker.com/coaching/
YOU'RE AMAZING AT WHAT YOU DO!
But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-Day Experiential Workshop running from 11 - 16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.comGet connected with Joanne Sweeney:
https://www.linkedin.com/in/jstalksdigital
https://publicsectormarketingpros.com/
https://digitaltraininginstitute.ie/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com39 min - #59 Drive Your Vision Forward and Trust the Journey with Joanne Sweeney
Do you ever feel like you have a vision for the future but don’t know how to get there? Embarking on an entrepreneurial journey can be daunting, filled with uncertainties and challenges. However, it is crucial to maintain a clear vision, trust one’s instincts, and seek guidance when necessary. In this two-part episode, Joanne Sweeney, a seasoned entrepreneur and visionary, joins Finola to share her inspiring journey from broadcast journalism to establishing her own successful PR brand and launching Public Sector Marketing Pros.
With valuable insights on the power of vision, trusting the process, and embracing vulnerability, Joanne offers practical advice for aspiring entrepreneurs, so whether you’re looking to build a thriving brand or seeking guidance on navigating the entrepreneurial journey, this podcast episode is a must-listen for anyone looking to turn their dreams into reality. Key points throughout include:
- An Introduction to Joanne Sweeney
- The importance of listening to your audience and the value of vulnerability
- The need for significance and identifying what is the blueprint you desire
- The tipping point from broadcaster to entrepreneurship
- Facing challenges: Your most significant obstacle is yourself
- Driving your vision forward and seeing the goal at the end of the road
- Embracing the practice of saying no
- Joanne’s three pieces of advice for fellow entrepreneurs
“I think I’m a bit of a visionary because I always see the end goal. I don’t know how I will get there, but I’ve realised I don’t need to know how to. It will figure itself out.” – Joanne Sweeney.
Resources:
Joanne Sweeney-Burke Upspeaking at TEDxOmagh
https://www.youtube.com/watch?v=5LaKVYVfFZI
YOU’RE AMAZING AT WHAT YOU DO!
But it hasn’t translated into the success you wished for. It’s time to do something about it. It’s time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-Day Experiential Workshop running from 11 - 16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.comGet connected with Joanne Sweeney:
https://www.linkedin.com/in/jstalksdigital
https://publicsectormarketingpros.com/
https://digitaltraininginstitute.ie/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com24 min - #58 Design Your Own Success with Finola Howard & Lucy O'Reilly
#58 Design Your Own Success with Finola Howard and Lucy O'Reilly
Are you ready to get to the next level faster? In today's competitive business landscape, entrepreneurs often seek new strategies to attract the right customers and achieve better results. This week, Lucy and Finola come together to share their insights on the power of branding and collaboration and announce their highly anticipated five-day "Design Your Own Success" event, which will be taking place in County Wicklow this coming November.
Lucy and Finola have joined forces to create this comprehensive program that will cover positioning, brand photography, content planning, some axe throwing, and much more. The event will offer a transformative experience for female entrepreneurs seeking to unlock their potential and propel their businesses forward. Key points throughout include:- What prompts a client to come in the door?
- Nailing your positioning and identifying your zone of genius
- Taking the leap: What keeps you from progressing to the next level?
- An insight into the essential elements of branding
- Why it is time to get comfortable with blogging and the value of hiring marketing assistance
- You are invited to the Design Your Own Success event
"We've seen what happens when women in business get together in the one room, it's just so invigorating, and everyone is so encouraging and supportive, and you just learn so much from each other like that, in itself is, is really, really powerful." – Lucy O'Reilly.FOR FURTHER INFORMATION ON THE DESIGN YOUR OWN SUCCESS EVENT, PLEASE VISIT WWW.DESIGNYOUROWNSUCCESS.COM
Resources:
The Big Leap by Gay Hendricks
https://www.amazon.co.uk/Big-Leap-Conquer-Hidden-Level/dp/0061735361Get connected with Lucy O'Reilly:
https://www.linkedin.com/in/lucy-oreillyGet connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward41 min - #57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott
Are you ready to learn the secret sauce to success and hear why podcasts are the only fair medium for storytelling? This week's special guest, Jason Allan Scott, is here to share his fascinating entrepreneurial journey, from selling smiley face t-shirts to securing a significant deal in South Africa and launching his own successful podcast. Jason also delves into personal struggles, including being diagnosed with multiple sclerosis, and how he turned these challenges into opportunities.
Jason emphasises the importance of preselling, delivering on promises, and creating valuable content in today's competitive business world through his insightful stories. Whether you're a seasoned entrepreneur or just starting out, this episode is a valuable resource for anyone looking to unleash their entrepreneurial power. Key points throughout include:
- An Introduction to Jason Allan Scott and his first lesson in business
- The importance of delivering on your promise
- The benefit of starting at zero
- Retiring at 29 and coming to terms with a multiple sclerosis diagnosis
- Finding ways through the impossible and overcoming the conditioning of imposter syndrome
- What is the secret sauce to success?
- Make your podcast great: How to monetise your podcast and the power of storytelling
- Why setting an intention for each podcast episode is vital
"My little business is one of the top 100 businesses in the UK. I went to number 10 Downing Street, sending emails and bringing people on. I sold a bunch of books, cups, mugs, T-shirts, merchandising, consulting, and a mentorship course. And that was mad to everyone because they built these incredible businesses. I just had a microphone, a laptop and an internet connection." – Jason Allan Scott.
Get connected with Jason Allan Scott:
https://jasonallanscott.uk/
https://www.linkedin.com/in/jason-allan-scott/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com51 min - #56 How To Unlock Opportunities In The Ever-Evolving Marketing World with Frank, Kami and Joeri
Are you eager to stay ahead of the curve in the ever-evolving marketing world? If so, this four-way conversation is for you! Marketing experts Frank Prendergast, Kami Huyse and Joeri Billast join Finola to discuss the exciting future of marketing, exploring the power of a collaborative community and how new technologies like VR and AI will revolutionise the industry.
Frank, Kami and Joeri delve into the Rise community, a space dedicated to exploring the future of marketing and learning from each other, and its impact on creating the must-read book "The Most Amazing Marketing Book Ever." They also explore the emergence of the Metaverse and the potential opportunities it presents for businesses, big and small while acknowledging concerns about its impact on younger generations. Key points throughout include:
- An Introduction to Frank, Joeri and Kami and their connection to Mark Schaefer
- The need to create a safe space for marketers
- The importance of building, following and investing within a community
- What does AI mean for the future of marketing?
- Market research: the key to resonating with your customers
- The next generation: An insight into Web 3.0 and the Metaverse
- Tips on addressing Metaverse parental concerns
- Business opportunities: Can smaller businesses tap into the Metaverse?
- The benefits of being a member of the Rise community
Resources:
Book: The Most Amazing Marketing Book Ever by Mark Schaefer
https://www.amazon.co.uk/Most-Amazing-Marketing-Book-Ever-ebook/dp/B0C595G7NF
Get connected with guests Frank, Joeri and Kami:
https://www.linkedin.com/in/joeribillast
https://www.linkedin.com/in/kamihuyse/
https://www.linkedin.com/in/frankprendergast/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com40 min - #55 Menopause as an Opportunity to Assess with Catherine O'Keefe
There’s so much talk about Menopause that sometimes it’s difficult to know where to start. In this episode of Your Truth Shared, Host Finola Howard speaks with Wellness Warrior Catherine O’Keefe about her experience of being ambushed by perimenopause both personally and professionally. Since then she has made it her mission to empower women with the knowledge they need to navigate the unique experience that is menopause successfully.
Catherine is a Menopause Wellness and Workplace Consultant and creator of the Menopause Success Summit. Hear Catherine’s reassuring take on menopause as an opportunity for life assessment gifted to us as part of the natural order of things.
Further key points throughout include:
- An Introduction to Catherine O’Keefe
- Shattering the Taboo of Menopause and the Shame that Engulfs It.
- Menopause is like the iceberg analogy. There are parts you can’t see from the outside that lie on the surface and there’s so much more underneath.
- Once you get a handle on the symptoms there are opportunities in menopause.
- 4 Key Things that will transform your approach to menopause
- Find Your Passion
- Deepen Your Education
- Build Your Support System
- Let Go.
"What you learn in menopause are the key steps to optimum health for your 80’s, 90’s and 100’s" – Catherine O’Keefe.
Resources:
Check out Catherine’s book – All You Need To Know About The Menopause - https://www.amazon.co.uk/dp/B0BL24WF58
Other Episodes You'll Enjoy:
#52 Dressing for Success in Business and Beyond with Aoife Dunican
#46 Embrace Your Magnificence with Julie Silfverberg
#40 How to Discharge Anxiety with Deirdre O’Connor
Get Connected with Catherine O’Keefe
Instagram - https://www.instagram.com/wellnesswarrior.ie/
Website: https://www.wellnesswarrior.ie/
Get connected with host Finola Howard:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE40 min - #54 Get Up Close and Personal With The People You Serve with Finola Howard
How well do you know your customers? Have you spent time leaning in and listening to yours? Did you stop at demographics or did you go deeper? That’s where the magic lies.. this deeper insight into who your customers are and how they feel. Too often customers are kept at an arms length when the reality is the closer they are the greater your business can be.
Tune in to hear Finola talk about passionately about customers and hear her librarian story as a way to understand what’s truly needed to really profile your customers. Further key points throughout include:
- It’s not enough to do the demographics but you can start there once you commit to digging deeper.
- If you stay on the surface – your results will stay on the surface.
- The Real Insights Come when you tap into how they feel, what causes them pain, what brings them relief or even joy
- Put a Coaching Hat On and dig under the problems they face to understand them.
- You get to meet The Real Marie – one of Finola’s favourite customers! – you get to hear The Real Marie’s language, concerns, pains, anxieties, hopes and dreams.
"When your customers know you really see them, you’ll build a relationship that can transform both of you" – Finola Howard.
Resources:
Check out Finola’s Growth Led Membership Programme – SOAR if you’d like to dig deeper into unlocking your relationship with your customers and your marketing and take your business to the next level.
https://www.finolahoward.com/SOAR
Other Episodes You'll Enjoy:
Why Purpose Mission and Vision Matter with Finola Howard
Build Values That Stick Even When They’re Tested with Finola Howard
Unlock Your Business Growth with Positioning Strategy with Finola Howard
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE
12 min - #53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley
It's never too late to take the plunge and live a committed life, and here to remind us just that is special guest Leslie Riley. This week, communication expert and facilitator Leslie Riley joins Finola to share her inspiring story of overcoming gender barriers in the military and finding success by embracing her femininity. Through her experiences at West Point and as a helicopter pilot, Leslie learned the importance of authenticity and creating a safe space for others to share ideas.
Throughout, Leslie shares her belief in pushing boundaries and following the whispers of the universe to achieve personal growth and success. This episode is a must-listen for anyone looking for inspiration and guidance on embracing their unique qualities and creating positive change in their workplace. Key points throughout include:
- An Introduction to Leslie Riley
- The drive to become part of something bigger
- A reminder that you are a liability, not an asset
- Finding your voice and speaking up for what you want
- The importance of creating a safe space in your work environment
- The wonder woman story: pushing beyond the comfort zone
- Following signs and trusting your gut
- Unblocking Aliveness: a poem by Leslie Riley
Resources:
Living a Committed Life by Lynne Twist
https://www.amazon.com/Living-Committed-Life-Fulfillment-Yourself/dp/1523093099
Get connected with Leslie Riley:
https://www.linkedin.com/in/leslieariley/
http://www.fullcircleinspiration.com
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com40 min - #52 Dressing for Success In Business and Beyond with Aoife Dunican
Can your clothes determine how the world communicates with you? Can showing up and dressing well lead to success? Here to unpack dressing for success in business and beyond is special guest Aoife Dunican. Aoife is a motivational speaker, image consultant and personal stylist empowering men and women to exude confidence and make a lasting impression through their image and style.
Hear Aoife's unique insights on creating a personal brand, aligning values, and selecting clothes that make you feel fabulous and confident. Plus, get practical tips on how to use the four C's to create a wardrobe that best expresses who you are and what you stand for. Everyone has the right and power to look and feel fabulous, so don't put it off, tune in and get inspired today! Further key points throughout include:
- An Introduction to Aoife Dunican
- The power of clothes and the meaning of colour in fashion
- The ABC of communication
- Keeping fresh: the importance of rebooting your style
- Increasing your visibility: when you hide, you don't show up!
- How to embrace your brilliance and clear the way for feeling fabulous
- The key to igniting your communication strategy
- Make your next purchase unforgettable. You deserve it!
"I know the minute one of those tops goes on, the minute I put on the earrings, my whole body absolutely changes. It's almost like what I wear that day determines how I will communicate with the world, and how the world will communicate with me." – Aoife Dunican.
Get connected with Aoife Dunican:https://www.linkedin.com/in/aoife-dunican-27b4ba26
https://www.thestylebob.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com51 min
About Your Truth Shared
From the publisher's feed
Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is…
about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.