Are you ready for a branding masterclass!? Well, strap yourself in! Marty Neumeier - Brand expert, author and Liquid Agency director of CEO branding, is here to gift you the ultimate branding formula – tips, tricks and tools that will set you on the right path to conquering the fast-paced world of business.

Marty works and consults with leaders and renowned companies across the globe, helping them take their branding skills to new heights resulting in remarkable business transformations. Marty also kindly shares his expertise at large through his must-have books and riveting workshops. Throughout the discussion, Marty delves into brand-driven culture, unpacks how branding is much more than a logo, shines a light on customers’ power, and responds to burning questions from global brand design agencies and consultants. Further key points include: 

‘’This is something companies are realising, that they need someone to manage customers, the whole customer community because that’s how they’re going to succeed. Customers have a voice. They’re volunteers. They’re not conscripts. You can’t make them do anything. You need them.’’ – Marty Neumeier.

Resources:

https://www.martyneumeier.com/the-brand-flip 

https://www.martyneumeier.com/brand-az-book 

https://www.martyneumeier.com/scramble 

Get connected socially with Marty Neumeier:

https://www.martyneumeier.com/ 

https://www.linkedin.com/in/martyneumeier/ 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com 

Annoyances can greatly wind us up from time to time, but have you ever thought of your biggest annoyance as being perhaps an untapped opportunity!? Joining Finola this week is engineer, serial entrepreneur and social entrepreneur David O’Halloran - a dynamo driving significant change and sustainable developments throughout Europe, Africa and Latin America. 

David shares his whirlwind career with us, from stepping out of college and jumping ship to Holland to work with Petroleum business giant Shell and the stepping-stone back towards home, Ireland. David opens up about how he created his own opportunities whilst always keeping his family at the forefront of his mind and how he transitioned from engineering to international business development. David reminds us that our future is in our hands, and we always have the power to choose which route we wish to take. Through his moves, visits and work, David has touched all corners of the globe and offers valuable advice in this episode for those considering venturing down the entrepreneurial route. Further key points throughout include:

- An introduction to David O’Halloran

- Awakening the environmental side of a dirty business 

- Making the most of life’s opportunities 

- Our moral obligation to help others in need 

- Starting a business by solving problems

- The organic journey of creating opportunities and working with communities

- Dreaming bigger with the fuel of collaboration 

- How to overcome challenges and attain your goal

- The roles of promise, trust and faith in business

- Does the definition of success boil down to money?  

- Taking control of your work-life balance

- Never work for nothing. Always work for something 

- The importance of connections and seizing opportunities

‘’Collaboration is all about not going into something wondering what you can get out of it but going into something wondering what you can put into it.’’ – David O’Halloran.

Get connected socially with David O’Halloran:

https://www.linkedin.com/in/dohads/ 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/channel/HGMW

This podcast is proudly produced in partnership with podlad.com

A new era of sales and marketing is here, and this week Finola is joined by sales enablement strategist and author Ciara Feely. Are you on a mission to wow and win in business!? If so, this episode is a must-listen for you as Ciara reveals how you can truly understand your customer's journey, champion selling and obtain and maintain your customers for the long run.

Throughout the discussion, Ciara unpacks the digitisation of sales and how marketing is a vital component of the sales process. Ciara also explores why you should look at your business from your client's point of view and offers valuable tips on how you can create productive and professional relationships virtually. Further key points throughout include:

- An introduction to Ciara Feely
- The mighty combination of sales and marketing
- Business DNA: managing organisational culture
- Communication 101: How to earn a conversation
- The power of a pause in business
- Digitalisation of sales: A new era of selling
- Creating real connections virtually
- Scratching the career itch and welcoming a pandemic pivot
- The key to building productive and professional relationships
- Top tips for winning in business and overcoming sales challenges
- The Love/Hate relationship with CRM
- An insight into customer ever-boarding

"Sometimes it does take that stepping back and being so thoughtful of where they are right now. It's not where you are in your sales journey. It's where they are in their buying journey. Sometimes you just have to slow down because something else consumes them." – Ciara Feely.

"Marketing is too important to be left to the marketing people." – David Packard.

Resources:
Ciara's 1 Minute assessment: How effective is your team?
https://www.ciarafeely.com/assessment

Pointillist: Customer Journey Analytics Software
https://www.pointillist.com/company/

Get connected socially with Ciara Feely:
https://www.ciarafeely.com/
https://www.linkedin.com/in/ciarafeely/
https://twitter.com/WINwithCiara
https://www.instagram.com/winwithciara/

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks

Are you shying away from putting yourself out there? Do you fear change, discomfort and the unknown? Joining Finola this week is author, international health, and life coach Helen Walsh who helps her clients unlock their power.

Helen takes us back to her childhood and shares how she got a bite for entrepreneurship from a young age. Helen also opens up about growing up in a tough home, leaving a domestic relationship and navigating through the hustle and bustle of business.

Evident from her social initiative, #PassItOn, Helen is a sparkling example of how an ordinary person can make a significant difference. If you want to triumph with kindness, become fearless of fumbles and step forward as your best self, this episode is a must-listen. Helen also kindly shares a wonderfully valuable exercise of future projection.

Further key points throughout include:

‘‘I think I’ve always just erred a little bit on the side of cheeky. I also have a thing where I never want to walk away from a situation and feel, Oh, my God, why didn’t I say that? And why didn’t I do that? Because the moment has gone and it could be a very important moment.’’ – Helen Walsh.

Get connected socially with Helen Walsh:

Get connected socially with host Finola Howard:

Get ready to bee inspired! Former serial self-saboteur and now fearless public speaking coach Dani Wallace is here to share her powerful life transformation journey. Through Dani’s I Am The Queen Bee movement and Fly Anyway Foundation, Dani helps people from all corners of the globe to show up, wise up and rise.

Dani candidly shares how she and her sister were on a mission to break the generational cycle of domestic violence and how she overcame homelessness and rerouted her life path. Dani discusses the pressures we burden ourselves with and the importance of setting boundaries and shares a fantastic exercise that will help you nail your elevator pitch! Further key points throughout include:

- An introduction to Dani Wallace
- Seeking validation and a means of escape
- Breaking the generational cycle of domestic violence and beginning a new chapter in life
- Running away from yourself and the duality of self-awareness
- The royal spark of Queen Bee and living audaciously
- Aligning with your birth rights: health, wealth and peace
- A home truth: closed mouths don’t get fed!
- The relationship between money and fair energetic exchange
- Why you should surround yourself with people whose growth game is strong
- Ask yourself; what is a life well lived for you?
- The vocal business card exercise: master your elevator pitch

‘‘I’ve found the more people that I work with, the more successful people that I’ve worked with, the millionaires and billionaires, the thing that I’m learning is there’s nothing at the top of the rope. They’re all climbing this rope to a destination I don’t know what, because when they get there, they want to climb to something else.’’ – Dani Wallace.

Resources:
Nate Postlethwait on Instagram
https://www.instagram.com/nate_postlethwait/ 

Steven Bartlett on Instagram
https://www.instagram.com/steven/ 

Get connected socially with Dani Wallace:
https://www.iamthequeenbee.co.uk/ 
https://www.iamthequeenbee.co.uk/flyanyway 
https://www.instagram.com/thequeenbeedani/ 
https://www.linkedin.com/in/iamthequeenbee/ 

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/ 
https://howgreatmarketingworks.com/ 
https://www.facebook.com/HowGreatMarketingWorks 
https://twitter.com/HowGMW 
https://www.youtube.com/c/HowGreatMarketingWorks 

Are you living the life you truly want to, or is self-sabotage disempowering you!? Joining Finola this week is special guest Leisha McGrath. Leisha is a chartered work and organisational psychologist, transformational coach, shaman, key speaker, and soon-to-be author who reminds us of our birthright of happiness and how we can boost our quality of life by living from the inside out.

Leisha opens up about her chronic illness and reveals how our bodies know how to self-heal. Leisha shares wonderful tips and tools on how we can lead a happier and healthier life by reconnecting with ourselves and discusses the future of work and how transformative changes are happening and how they won’t be stopping any time soon! Key points throughout the discussion include:

- An introduction to Leisha McGrath
- Moving forward with a chronic illness
- Healthy living barriers: Are we normalising poor behaviours?
- The danger of normalising the state of stress, overload and busyness
- The key to living intentionally and unlocking fulfilment
- How small steps can lead to significant change
- Why a self-check-in should be part of your routine
- The silver lining effects of the Covid-19 pandemic and driving well-being at work
- Understanding that your staff are people, not just your staff
- The damaging impacts of faulty thinking and non-thinking
- The powerful practice of shamanism and the art of living from the inside out

‘’It’s not rocket science, any of this. It’s actually quite simple to live in a way that’s a lot more authentic and fulfilling, and useful. It’s just a question of seeing it, I think of seeing the fallacy and once you see it, you can’t unsee it.’’ – Leisha McGrath.

Resources:

Book: The Body Keeps The Score by Bessel van der Kolk M.D.
https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748 

Podcast: The Doctor’s Farmacy by Dr. Hyman
https://drhyman.com/blog/category/podcasts/ 

Get connected socially with Leisha McGrath:
https://leishamcgrath.com/ 
https://www.linkedin.com/in/leishamcgrath/ 

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/ 
https://howgreatmarketingworks.com/ 
https://www.facebook.com/HowGreatMarketingWorks 
https://twitter.com/HowGMW 
https://www.youtube.com/channel/HowGreatMarketingWorks 

This podcast is proudly produced in partnership with podlad.com 

Did you know that the criminal economy is the third largest economy in the world, worth between five and six trillion dollars annually!? It is no wonder why people across the globe have become incredibly nervous about data and how their personal information is being consumed.

Joining Finola this week is special guest Rob Leslie. Rob is the president and Co-founder of Nillion, CEO and founder of Sedicci and World Economic Forum Technology Pioneer.

Rob is a serial entrepreneur with a shatterproof passion and drive for problem-solving and protecting the privacy and confidentiality of data.

In this episode, Rob talks us through his professional career, which kickstarted in Japan. We learn the magic of cryptography and the importance of preserving trust throughout the wild cycle of business and explore the future of data autonomy.

Key points throughout include:

- An introduction to Rob Leslie

- Moving abroad with the hope of finding work

- Staying on track with business trends and macroeconomic factors

- Why ceaseless business assessments are essential

- Award season: shine a spotlight on your business

- Preserving privacy and preventing fraud before it happens

- How valuable is your data?

- What does the future of digital look like

- Business exploration: generating new business ventures

- Business transparency: building a foundation of trust

- The highs and lows of serial-entrepreneurship

- Ask yourself, what would MacGyver do?

‘’Every entrepreneur needs to keep an eye on what’s happening. Part of the trick is trying to move to where the ball is going, where the puck is going, and be there when it arrives. But you don’t want to be there too early because you’ll be standing there waiting for a good period of time if you misread it. Trying to keep an eye on what’s happening is really important.’ – Rob Leslie.

Get connected socially with Rob Leslie:

https://www.linkedin.com/in/roblesliesedicii/

https://sedicii.com/

Get connected socially with host Finola Howard:

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/HowGreatMarketingWorks

This podcast is proudly produced in partnership with podlad.com

Did you know that you are the proud owner of three brains!? Did you know that authentic communication has the power to transform your personal life and your professional life!? Here to tell us more is special guest Joseph McGuire. Joseph is an author, online training coach, curious thinker, and body language and facial analysis expert. He helps individuals and teams build remarkable relationships by enhancing their communication skills and deeper human connections through his Clearsight Communication training programs.  

There is so much to unpack in this fascinating episode. We learn of Joseph’s ability to read people from a very young age, how he has transformed it into his profession, and his journey of stepping into the corporate world with his services. Even though we may speak the same language, Joseph reveals how we can communicate with one another more effectively. Joseph discusses the importance of fully tuning in to ourselves and paying attention to our feelings and shares a fun political exercise for you to try out in the comforts of your living room. Lastly, would you believe us if we told you that your eyebrows could reveal a lot about you and your character!? We kid you not. Hit play now to hear all about it! Key points throughout include:

- An introduction to Joseph McGuire 

- Trusting your intuition when making career choices 

- Levels of empathy: emotional and cognitive empathy 

- Living in alignment with your values 

- The human experience: moving beyond drama and difficulty

- Breaking down barriers virtually online and the universal sense of insecurity 

- What your eyebrows can reveal about you

- The impact of manipulative behaviour 

- The concept of thin slicing and the power of slowing down: how to communicate with authority

- Tuning into your three brains and the power of kindness 

- The need of exceptional relationships in your personal and professional life 

‘‘Neuroscience has demonstrated that we actually have three brains. We have a brain in our gut, we have a brain in the heart and we have a brain in the head, but we tend to think in terms of the one of the head only. But our gut is telling us a lot. Our heart is actually telling us a lot.’’ – Joseph McGuire. 

Resources: 

Book: Face Facts by Joseph McGuire

https://clearsightcommunications.com/book/ 

Book: Blink by Malcolm Gladwell 

https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316010669 

Book: The Surrender Experiment by Michael A. Singer

https://www.amazon.co.uk/Surrender-Experiment-Journey-Lifes-Perfection/dp/080414110X 

Get connected socially with Joseph McGuire:

https://www.linkedin.com/in/clearsightcommunications 

https://clearsightcommunications.com/ 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/channel/HGMW

This podcast is proudly produced in partnership with podlad.com

Many things can go wrong when starting a business. However, with strategic business planning, robust connections, great marketing and perseverance - things can go oh so right! This week, serial entrepreneur Ben Cronin joins Finola to discuss his entrepreneurial journey of building businesses and solving problems. Ben is the co-founder and CEO of two technology companies, Kyckr (formerly GBR) and UBO Service. Kycker is a B2B business verification provider, and UBO Service is the leading online provider of anti-money laundering services, facilitating smaller to medium size businesses.  

Ben is in the heart of a fascinating sector. In this week’s discussion, he kindly shares his journey and development tactics of launching products when the banks were in turmoil along with staggering statistics around the harsh reality of global money laundering. Ben also reveals his experience of successfully launching, scaling, exiting a business, and starting all over again. Are you ready to learn why marketing is worth prioritising and the key to creating and optimising a customer journey map? If so, hit that play button! Key points throughout the episode include:

- An introduction to Ben Cronin 

- The rise of anti-money laundering services  

- Tweaking and defining your service to reach product-market fit 

- Making ends meet before striking gold in business 

- The power of strong business connections

- The benefits of introducing an Employee Stock Ownership Plan

- Implementing a business exit strategy: what happens if the business outgrows you 

- Prioritising marketing and getting it right from the get-go

- Understanding your customers and mastering the client experience 

- Carrying valuable lessons into future businesses 

- Why implementing customer tracking software is a must

- Managing time zone differences when working from abroad

- How Enterprise Ireland can support you and your business

- Ben’s biggest learning in business

GUIDED BY GET STRATEGIC:

Are you ready to build the business you’ve always dreamed of? Finola Howard invites you to a live 12-week, GUIDED BY GET STRATEGIC program, which will help you build a business that matches your dream. Get ready to learn an A to Z guide on how to successfully position your business, connect with your ideal customers and discover your pathway to success. Reserve your place today: https://courses.howgreatmarketingworks.com/ 

Resources: 

https://www.hubspot.com/ 

https://www.enterprise-ireland.com/ 

Get connected socially with Ben Cronin:

https://www.linkedin.com/in/ben-cronin-1907925/ 

https://www.uboservice.com/ubo-ultimate-beneficial-owner 

https://www.kyckr.com/ 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/channel/HGMW

This podcast is proudly produced in partnership with podlad.com

Many learnings and discoveries have occurred over the last twenty-two episodes, so this week we are shaking things up with this special solo episode, an episode of reflection to delve into the pattern and dots that connect throughout the entrepreneurial map. During the discussion, Finola shares the importance of knowing before going, offering clarity and advice before you embark on your business journey. Finola also reveals the key to levelling up in business and the top three challenges every business faces. Key points throughout include:

- The rollercoaster ride of the entrepreneurial journey 

- Finola’s business challenge: it’s time to dot out your journey

- Navigating through the ups and downs of entrepreneurship

- The three core challenges of business: identity, systems, and people

- Identifying opportunities and owning the ‘white space’ in your market

- Building for scale and choosing the right people for your team

‘’My purpose with my business is to actually make it easier for entrepreneurs to succeed. And the way to make it easier is to show them the journey before they take it.’’ – Finola Howard. 

GUIDED BY GET STRATEGIC:

Are you ready to build the business you’ve always dreamed of? Finola Howard invites you to a live 12-week, GUIDED BY GET STRATEGIC program, which will help you build a business that matches your dream. Get ready to learn an A to Z guide on how to successfully position your business, connect with your ideal customers and discover your pathway to success. Reserve your place today: https://courses.howgreatmarketingworks.com/ 

Resources: 

Access the entire library of Your Truth Shared episodes:

https://www.finolahoward.com/podcasts/your-truth-shared 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/channel/HGMW

This podcast is proudly produced in partnership with podlad.com