Your Truth Shared

In this Your Truth Shared special, listen back to a compilation of amazing stories and insights shared by a selection of guests who have appeared on the podcast over the past year. With a library of forty episodes, it’s difficult to select just ten moments, but this collection is a mix of advice, techniques and real-life stories that hopefully provides inspiration for you to build your own success story in the coming year. Key moments include:

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com

Traumatic experiences can remain trapped in our bodies and psyches, but do we have the power to free ourselves of riddling anxiety? Here to help lighten our loads is sleep and anxiety expert Deirdre O'Connor, who will unpack the trauma and prevalence of anxiety in today's world. Deirdre has over 30 years of experience studying the connection between our bodies, thoughts and feelings and joins us to shed light on the therapies that can help people explore, identify, and move past life's hardships. Unravelling the theme of anxiety, Deirdre uncovers the age of information overload, the importance of connection in our modern society and the burdensome duty of care that women are often expected to carry on their shoulders alone. Further key points throughout include:  

" Anxiety is a sign that something is not working, and instead of beating ourselves up around it, get so curious." – Deirdre O'Connor.

Get connected socially with Deirdre O'Connor:

https://untyingtheknots.ie/ 

https://www.linkedin.com/in/deirdre-o-connor-831339184 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com

Showing up as someone you're not can quickly lead to a path of exhaustion. This week, Finola is joined by not one but two special guests, Frank and Marci, a powerhouse duo with introvert and extrovert personality traits that share their authentic approach to designing your best life and achieving a harmonious workflow. 

Frank and Marci help their clients rise above the blah with unforgettable personal branding. Throughout the discussion, we learn the magnetic duality of their personal and business relationship and the secrets of how they make it work so well. Marci and Frank delve into the dead end of falling out of love with your customers, why we need to show up as our true selves, and Marci lifts the lid on the true value of customer data. So if you are ready to build a business and lifestyle that won't exhaust you and will only serve you best, this episode is a must-listen for you! Further key points throughout include:  

"If you've fallen out of love with your customers, you can't possibly form any sense of community with them. I think that is vital in terms of where marketing is going. People are tired of being sold to, they're tired of being marketed to, but there's a huge possibility for many businesses to build a sense of community around what they do". – Frank Prendergast.

Resources: 

Book: Quiet by Susan Cain 

https://susancain.net/book/quiet/ 

Book: Illusions by Richard Bach 

https://www.amazon.co.uk/Illusions-Adventures-Reluctant-Richard-Bach/dp/0440204887 

Get connected socially with Frank and Marci:

https://www.frankandmarci.com/ 

https://www.facebook.com/frankandmarci/ 

https://www.instagram.com/hifrankandmarci/ 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com

Joining Finola this week is author, publisher and writing coach Debbie Jenkins to share valuable advice on everything you need to know about writing content for the modern reader. 

Throughout the discussion, Debbie shares her professional footpath from engineering to marketing to setting up her own business. Debbie candidly opens up about how a pretty brilliant midlife crisis changed the course of her life and reminds us that there is no time limit to your dreams.

If you plan to write a book or content that people will actually read, this episode will help you build a life and an authorial library that you will love! 

Further key points throughout include:  

“My advice is, don’t wait for it. Maybe people think there’s going to be a moment when it all just comes together, or I suddenly realise what I want to be or what I want to do. Don’t wait for that moment.” – Debbie Jenkins.

Resources: 

Book: Stop Writing Books Nobody Reads by Debbie Jenkins
https://www.amazon.co.uk/Stop-writing-books-nobody-reads-ebook/dp/B0BL446GSX 

Get connected socially with Debbie Jenkins:

https://www.linkedin.com/in/debsjenkins/ 

https://shortvaluablebooks.com/ 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com

Do you constantly wonder how to best market your start-up!? Rand Fishkin, best known as Moz founder and current co-founder and CEO of SparkToro and Inbound.org, joins Finola this week to discuss each step of the start-up journey and scaling for success. 

Rand's professional life is dedicated to helping others excel and market to their best ability through his writing, videos and speaker sessions. In this discussion, Rand delves into his journey from failure to success. We learn how Rand was ejected from the company he passionately founded and built and how it was a harsh reality. Rand also lifts the blanket from the mental and emotional struggles in business and shares how every company has a unique story to tell and that technology should be digestible and understandable for all. Further key points throughout include:  

"Execution is something where you can start low, but if your idea is great, you will be carried forward on the strength of that idea. However, you start with a bad idea, and you could get great at execution, and still not end up anywhere." – Rand Fishkin.

Resources: 

Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin

https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup-ebook/dp/B074DGYVD5?ref_=ast_sto_dp 

Moz Whiteboard Friday Series

https://moz.com/blog/category/whiteboard-friday 

Get connected socially with Rand Fishkin:

https://www.linkedin.com/in/randfishkin/ 

https://sparktoro.com/team/rand 

https://twitter.com/randfish  

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com

Welcome to a reflection special with your host Finola Howard. In this solo episode, Finola reflects on the year that has been and invites you to do the same with a series of prompts that will highlight your accomplishments and endgame goals. 

Throughout the episode, Finola opens up about her learnings and accomplishments, hints at future plans and reminds us to look through our lens of purpose for the forthcoming new year. In 2023, we have the opportunity to begin again with the wisdom of 2022 to guide us, so if you are ready to refocus and get motivated for the new year ahead, this episode is a must-listen! Further key points throughout include:  

"So often, the things that are second nature to us aren't so obvious to everyone else. It's actually part of finding your uniqueness. And that is reminding yourself of your strengths. Everyone has to do it. I have to do it. You have to do it. But that reminder, that insight for me this year, I will take with me into 2023, it will shape my thinking, and has shaped my thinking in how I plan." – Finola Howard.

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com

As we approach the festive season and near the end of 2022, integrated nutritional health coach Heather McGuire is here to discuss the mindset around food, taking your power back as a consumer and how a balanced diet can greatly benefit your lifestyle. Heather's tagline, "I do health, I don't do guilt", shines throughout as Heather reminds us that food is not our enemy. Instead, it is one of the greatest joys of life. 

When eating and drinking, do you know what you are consuming? In this episode, Heather shares the importance of removing naivety when shopping, entices us to "flip it" when shopping and unveils food marketing tactics to look out for. We also learn staggering statistics from the World Health Organisation, how small changes can massively affect your life and why you shouldn't let time poverty rob you of your health. Further key points throughout include:  

"I don't think the world needs someone else preaching to them, telling them what they should and shouldn't eat. I don't see that as my role. I see my role as open your eyes and take your power back as a consumer" – Heather McGuire.

Get connected socially with Heather McGuire:

https://www.heathermcguire.ie/ 

https://www.linkedin.com/in/heather-mcguire-a8a120136/ 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com

Finola brings you a sales 101 session this week with special guest, co-founder and chief revenue officer of Graphite-Notes, Vinnie Lynch. If you are on a mission to improve your sales skills, look no further, as Vinnie is the bearer of the secret sauce to selling and is ready to serve it all out on the table!

Amongst the many golden nuggets throughout, Vinnie unwraps the science of selling along with his gentle approach to sales. We learn why organisations should embrace a CRM mindset and what can be recognised from our data insights. Vinnie also kindly shares valuable business advice for start-ups and reveals the key to becoming a master of negotiation. Further key points include: 

“If a salesperson doesn’t believe in CRM and the benefits of looking for insight and trends or to address problems, then they’re operating more as an island, and that’s not scalable. They’re not the type of players you will need in your team as you grow.” – Vinnie Lynch.

Get connected socially with Vinnie Lynch:

https://www.linkedin.com/in/vinnielynch/ 

https://graphite-note.com/ 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com

Do you dread reaching birthday milestones or struggle to find direction when feeling lost? Trust us when we say you are not alone! This week, Finola chats to an inspirational abstract artist, lifelong musician and powerhouse, Deborah Dicembre, who radiates passion, creativity, strength, and resilience. Deborah is an abstract artist and jazz musician based in Australia who is undeniable proof that it is never too late to transform your life. 

In this episode, we learn of Deborah's retirement after a 40+ year-long music career, her diagnosis of ADHD, navigating life with menopause, hitting exhaustion and emotional numbness and overcoming the sense of finding joy in nothing. We are all artists of our life, our life is our canvas, and Deborah opens up about how she found a new direction and reinvented her life after turning fifty, thanks to a lifeline of colour. Deborah reminds us to embrace ageing, appreciate our skin and abilities and that it is never too late to explore and find your calling. Remember, there are more years behind you than ahead of you! Further key points include: 

"It's never too late. It's possible that the greatness within you is not something you thought of or knew about." – Deborah Dicembre.

Resources:

Paulina Porizkov Instagram channel 

https://www.instagram.com/paulinaporizkov 

Book: The Artists Way by Julia Cameron  

https://www.amazon.co.uk/Artists-Way-Julia-Cameron/dp/0143129252 

Get connected socially with Deborah Dicembre:

https://deborahdicembre.com/ 

https://deborahdicembre.com/messiah-series/ 

Interested in hearing Deborah's musical talents? If so, click HERE!

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com

Are you ready for a branding masterclass!? Well, strap yourself in! Marty Neumeier - Brand expert, author and Liquid Agency director of CEO branding, is here to gift you the ultimate branding formula – tips, tricks and tools that will set you on the right path to conquering the fast-paced world of business.

Marty works and consults with leaders and renowned companies across the globe, helping them take their branding skills to new heights resulting in remarkable business transformations. Marty also kindly shares his expertise at large through his must-have books and riveting workshops. Throughout the discussion, Marty delves into brand-driven culture, unpacks how branding is much more than a logo, shines a light on customers’ power, and responds to burning questions from global brand design agencies and consultants. Further key points include: 

‘’This is something companies are realising, that they need someone to manage customers, the whole customer community because that’s how they’re going to succeed. Customers have a voice. They’re volunteers. They’re not conscripts. You can’t make them do anything. You need them.’’ – Marty Neumeier.

Resources:

https://www.martyneumeier.com/the-brand-flip 

https://www.martyneumeier.com/brand-az-book 

https://www.martyneumeier.com/scramble 

Get connected socially with Marty Neumeier:

https://www.martyneumeier.com/ 

https://www.linkedin.com/in/martyneumeier/ 

Get connected socially with host Finola Howard: 

https://www.linkedin.com/in/finolahoward/

https://howgreatmarketingworks.com/

https://www.facebook.com/HowGreatMarketingWorks

https://twitter.com/HowGMW

https://www.youtube.com/c/howgreatmarketingworks 

This podcast is proudly produced in partnership with podlad.com