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Your Truth Shared episodes
- #51 What Got You Here Won't Take You There with Finola Howard
Has your business stayed at the same level for a while? Do you want to know what it takes to go to the next level? In this weeks final episode of the three part series Finola shares the 10 Key Objectives that you need to address in order to create space for more in your business.
Tune in to hear Finola address key objectives around Finances, Brand, Customers, Product, Systems, Team Building, Digital, Sustainability, New Opportunities and Growing You. Further key points throughout include:
- Businesses often get stuck at a certain stage.
- At each point of growth, something fundamental has to shift in the business.
- 10 Key Movable Objectives You need to Address Every Year.
- Your Objectives have to be movable because they have to evolve at each point.
- It is YOU who will need to make the biggest shift in order to scale the business.
"If you don’t grow. Your business won’t grow. So what’s your plan for growing YOU?" – Finola Howard.
Resources:Check out the Free Upcoming Webinar Position With Purpose if you’d like to dig a little deeper into your positioning strategy - https://www.howgreatmarketingworks.com/position-with-purpose
Other Episodes You'll Enjoy:
Why Purpose Mission and Vision Matter with Finola Howard
Build Values That Stick Even When They’re Tested with Finola Howard
Unlock Your Business Growth with Positioning Strategy with Finola Howard
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE
15 min - #50 Biting Into the Crumbs of Creativity with Tara Prendergast
Have you ever been sneered at for your creative ideas? Don't let that discourage you! We all carry our own unique stories, and this week, we hear the inspirational journey of business strategist and founder of The Biscuit Factory, Tara Prendergast. From an art school dropout to becoming a successful entrepreneur, we learn how she managed to turn her creative passion into a thriving business.
Tune in to hear how Tara used her entrepreneurial background and marketing skills to create opportunities within the creative sector, learn the power of a customer-centric business and the magic of building a community, and hear how she overcame the challenges of the economic downturn. Further key points throughout include:
- An Introduction to Tara Prendergast: Designing an artistic career
- Letting go in the creative sector and the learnings from building a business at 19
- Career growth: Why it is okay to ask for help
- Surviving in business during an economic crash
- The juicy combination of customer experience and innovation
- Connecting people and organically creating a community
- The time for creatives is now: Is there no such thing as new ideas?
- The whirlwind road to Dublin and creating Bite The Biscuit
- The benefits of being open and honest with your community
"Like every shift in history, there's always opportunity. This is the creative sector's opportunity to get it out there how important creativity is for humans because now we're going to be competing with this other thing that's coming, AI." – Tara Prendergast.
Get connected with Tara Prendergast:
https://www.linkedin.com/in/tarafrombiscuit
https://www.thebiscuitfactory.ie/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com56 min - #49 10 Steps to an Effective Positioning Strategy with Finola Howard
Welcome to the second of a three part special where we join Finola Howard, as she explores how an effective positioning strategy can level up your business and unlock powerful growth.
Defining your Positioning strategy is a crucial aspect of building a brand, as it sets a company apart from its competitors and establishes an identity in the market.
Effective positioning is based on a deep understanding of the target audience, their needs, and preferences, as well as the competitive landscape. By establishing a unique selling point and emphasizing the brand's differentiators, businesses can resonate with their ideal customers and gain a competitive edge in the marketplace.
According to Finola, it's important to understand that positioning is not solely about what a company does or how it operates; it's about the perceptions customers have and how they view the brand's particular place in the market.
A strong positioning strategy helps you craft a memorable, engaging, and unique brand story, can effectively entice your target audience and command a strong presence within your chosen market segment.
In this episode, you will learn the following:
- Why building an effective positioning strategy helps you level up your business.
- How Positioning Helps You Find The Difference That Matters To Your Customers.
- How Positioning ensures that your marketing tactics result in your customers taking action with you and not with anyone else.
- What are the 10 Steps To Building an Effective Positioning Strategy
- How a poorly positioned product or service will never reach it’s potential no matter how well it’s marketed.
Positioning is the defining characteristic of a brand that shows why it's better than its competitors. - Finola Howard
Other Episodes You'll Enjoy:
Why Purpose Mission and Vision Matter with Finola Howard
Build Values That Stick Even When They’re Tested with Finola Howard
Reflections Upon The Entrepreneurial Road with Finola Howard
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE
15 min - #48 Building Communities and Empowering Creatives with Mark Masters
Everybody has something to offer, and with the right mindset, everyone can be the star of the show. Joining Finola to delve into this further is inspirational guest and founder of You Are The Media, Mark Masters.
In this episode, Mark explores the power of connection and creativity by sharing his innovative approach to community building and events organisation. Mark shares the secret to creating innovative spaces that welcome others and put them in the driver's seat of their business. Mark also demystifies failure and explains how it can be a more profound learning experience. Further key points throughout include:
- An introduction to Mark Masters
- The journey to resourceful marketing and fostering self-sufficiency
- The power of values and experimentation
- Becoming confident with vulnerability
- In this community, you can be famous within the family
- Personal attachment: putting a relatable face on work
- Creator day: the magic of working together at empowering events
- The key to never running out of steam
"Everyone can be the star of the show. It's not sitting in a chair, looking up at someone at the front of the stage talking at us. No, no. We're all together in the same space. That's a huge opportunity." – Mark Masters.
Get connected with Mark Masters:
https://www.linkedin.com/in/markiemasters
https://www.youarethemedia.co.uk/
https://www.wearethemedia.co.uk/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com44 min - #47 Why Purpose, Mission and Vision Matter with Finola Howard
Welcome to a reflection special with Finola Howard. In this solo episode, Finola reflects on why Purpose, Mission and Vision matter and how they hold the secret to unlocking 10% growth in your business.
She shares research from Ernst & Young and Harvard Business Review that reveals that companies that are purpose driven have a greater potential for growth than those that don't.
Finola suggests that purpose helps you think bigger and that it should come from a higher place than just making money, such as a dream or difference you want to make in the world.
Mission is your master plan for creating value, while vision is a shared picture of what success looks like.
Goals are the short term objectives that support your mission and vision.
In this episode, you will learn the following:
- Discover why purpose, mission, and vision are essential ingredients for the success of your business.
- Learn how to differentiate purpose, mission, and vision to make your business stand out in the marketplace.
- Find out the statistics that reveal the level of growth that's possible when you have a clearly stated purpose, mission, and vision.
- Examples from Patagonia and Finola’s own Purpose, Mission and Vision.
"True Purpose, Mission and Vision is about not being afraid to have your dreams be seen, actioned and realised." – Finola Howard
Resources:
Check out Finola’s Growth Led Membership Programme – SOAR if you’d like to dig deeper into unlocking your relationship with your customers and your marketing and take your business to the next level.
https://www.finolahoward.com/SOAR
Other Episodes You'll Enjoy:
Reflections Upon The Entrepreneurial Road with Finola Howard
Growing a Sustainable Social Enterprise with Mick Kelly
The Key To Sustainable Growth With David Walsh
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE
14 min - #46 Embrace Your Magnificence with Julie Silfverberg
Are you aware of the magic that can unravel when you open your mind to possibilities? Here's your reminder that you don't have to wait until the end to be happy. It's time to embrace your magnificence today. Joining Finola this week is an experienced mindset coach and NLP trainer Julie Silfverberg who has over 25 years of experience helping execs, entrepreneurs and coaches find delight in their professional and personal lives.
Throughout this fascinating discussion, Julie shares her inspiring entrepreneurial pivot and the transformative changes that can happen when you access the power of your mind and seek alternative emotions. Julie reminds us that we are all more than just our thoughts and how we speak to ourselves. Further key points throughout include:
- The entrepreneurial pivot: an insight into Julie Silfverberg's journey
- The time frame of healing and the power of unconscious thoughts
- What is positive psychology?
- The discovery of NLP (Neuro-Linguistic Programming)
- Breaking through the tunnel of survival mode
- Linking your heart with your gut and overcoming the challenge of change
- The secret to escaping the black hole of emotions
- Timeline therapy: can revisiting the past help your future?
"How we use language and the language we use with others, and the suggestions that we give consciously and unconsciously influence how other people think, but also how we think ourselves because we talk to ourselves all the time." – Julie Silfverberg.
Resources:
ACCESS JULIE SILFVERBERG'S FREE 'THE GROW MODEL' DOWNLOAD
https://thesuccesspartners.com/free-grow-model
Did you enjoy this episode? Here are some previous Your Truth Shared episodes available to playback now that might be of interest to you:#27 The Birthright of Happiness with Leisha McGrath -https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147810066
#40 How To Discharge Anxiety with Deirdre O'Connor
https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147853503#19 Aligning with the present moment and finding comfort in our space https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147785410
Get connected with Julie Silfverberg:
https://www.linkedin.com/in/successpartners
https://thesuccesspartners.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com
46 min - #45 Telling Your Story Through Brand Photography with Lucy O'Reilly
When brand and web designer; Lucy O’Reilly starts working with her clients, she embarks on a journey to guide entrepreneurs through the power and purpose of crafting a unique brand identity with stunning visuals, only to find that many still underestimate the value of professional photography.
"Look at the brands who do it well. I mean, it's like product photography. The top brands, the Louis Vuitton, the Chanel, whoever, their sunglasses, perfumes, whatever, they're beautifully shot. And that then allows them to charge more."
In this episode of Your Truth Shared Lucy and Finola discuss the importance of Brand Photography and the power these visuals have to create instant impact in communicating the essence of your brand.
With careful planning, styling and collaboration you can create a library of images that ensure your story is told in a way that helps you stand out from the competition.
In this episode, you will learn the following:
- What is the Power of Brand Photography and What Are Its Benefits?
- How to Effectively Use Visuals to Communicate Your Brand Identity.
- What are the Key Ingredients for a Successful Brand Shoot?
Get Connected with Lucy O’Reilly:Website: https://www.designsforgrowth.ie/
LinkedIn: https://www.linkedin.com/in/lucy-oreilly/
Instagram: https://www.instagram.com/oreilly.lucy/
Other Episodes Like This You'll Enjoy:
#22 The Collaborative Pathway to Business Growth with Lucy O'Reilly
#4 Seeing through the lens of unconditional love with John Murray
#18 How to Illuminate Your Life and Business Through Storytelling with Sally Murphy
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE
35 min - #44 The Modern Marketing Strategy That Customers Love with Mark Schaefer
Marketing futurist Mark Schaefer shares his insights on building successful communities and leading the future of marketing. With his 10 bestselling books and acclaimed work with brands such as Dell, Microsoft, and Adidas, Mark unveils the power of community - why it's the last great marketing strategy, how small to medium sized companies can lead the future, and why the most human company wins.
Listen and gain invaluable insights on how to spark customer loyalty and advocacy, build trust, stay relevant, and make an impact in the world.
“If you're going to work on something and you're going to spend a lot of time on it, why not work on something that people actually want? Community is the only type of marketing people actually enjoy. They are going to embrace it. They're going to visit you every day. So why not try that?” – Mark Schaefer
Get connected socially with host Mark Schaefer:
https://www.linkedin.com/in/markwschaefer/
Listen to Mark’s podcast “The Marketing Companion”:
https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566
Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks
This podcast is proudly produced in partnership with podlad.com
43 min - #43 When Passion Leads to World Change with James Hennessy
James Hennessy is the founder and director of the National Reptile Zoo, an inspiring example of someone who followed their passion and created a social enterprise that has made an impact around the world. His story of following his curiosity and problem solving skills to build a successful business is an inspiring example of how to make your dreams a reality.
James Hennessy was encouraged by family and friends to follow his passion, but on a professional level he was warned it would be a waste of money. At eight or nine years old he began to take an interest in unusual animals and then problem-solved his way to building habitats for them.
He built a successful building business, but his passion never faded and he eventually opened a zoo to showcase his beloved animals. People were fascinated by them and, as his collection grew, he realised it had to start funding itself. Taking a risk and investing in a commercial location, he saw the impact he was making through a former visitor who had gone on to work in the Antarctic. James had found his true purpose.
In this episode, you will learn the following:
- How did a nine-year-old boy wrangle his way to transforming a collection of reptiles into a national zoo with a strong conservation remit?
- How a multidisciplinary point of view can open doors you never thought possible.
- What was the epiphany moment when James realized the global impact of his work?
- How are you using data to change the relationship between zoos and what happens in the wild?
"You find a way, you work your way around it. It always works itself out." - James Hennessy
Get Connected with James Hennessy:
Website: https://www.nationalreptilezoo.ie/
Instagram: https://www.instagram.com/thenationalreptilezoo/
Facebook: https://www.facebook.com/nationalreptilezoo
Twitter: https://twitter.com/natreptilezoo
Other Episodes Like This You'll Enjoy:
Growing a Sustainable Social Enterprise with Mick Kelly from GIY
Learning at Large: The School of Place with Tasneem Khan
Are your Annoyances Untapped Opportunities with David O'Halloran
Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE
46 min - #42 Build Values That Stick Even When They're Tested
Welcome to a reflection special with your host Finola Howard. In this solo episode, Finola reflects on the recurring theme of the importance of values in so many of the conversations we’ve been having on the podcast. Yet many company leaders don’t even know what the mission or the values of the company are.
Throughout this episode, Finola shares why values do not always ring true in organisations regardless of size and how to do it differently. She even shares her own values for her business and would love if you shared yours too.
Further key points throughout include:
- Values are often just copied from someone else so how can they ever be yours?
- If you make them clear and actionable then you can measure them
- They’ve got to be lived every day and if they’re lived, they’re tested.
- Know the different types of values; Core, Aspirational, Permission to Play and Accidental
- Value Setting is NOT a democratic process. Choose them strategically.
- Choose them Authentically or they will undermine your credibility.
- Take them beyond mere words and make them a behaviour
- Examples from Sparktoro and Finola’s own values.
- Check out the Free Brand Inside Mini Course which help you unlock the values driving your business trajectory - https://www.howgreatmarketingworks.com/Brand-Inside-Registration
"Values are cornerstone. They are cultural cornerstone. They give you voice and they frame the trajectory of your business. So, it's irrelevant, what size you are – your values matter."– Finola Howard.Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://www.finolahoward.com/
https://www.facebook.com/thisisfinolahoward
https://twitter.com/FinolaHoward
https://www.youtube.com/@ThisIsFinolaHoward
18 min
About Your Truth Shared
From the publisher's feed
Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is…
about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.