Your Truth Shared

By Finola Howard

Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is abou... more

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FAQs about Your Truth Shared:

How many episodes does Your Truth Shared have?

The podcast currently has 136 episodes available.

Your Truth Shared episodes:

March 07, 2023#46 Embrace Your Magnificence with Julie Silfverberg
Are you aware of the magic that can unravel when you open your mind to possibilities? Here's your reminder that you don't have to wait until the end to be happy. It's time to embrace your magnificence today. Joining Finola this week is an experienced mindset coach and NLP trainer Julie Silfverberg who has over 25 years of experience helping execs, entrepreneurs and coaches find delight in their professional and personal lives.
Throughout this fascinating discussion, Julie shares her inspiring entrepreneurial pivot and the transformative changes that can happen when you access the power of your mind and seek alternative emotions. Julie reminds us that we are all more than just our thoughts and how we speak to ourselves. Further key points throughout include:
The entrepreneurial pivot: an insight into Julie Silfverberg's journey
The time frame of healing and the power of unconscious thoughts
What is positive psychology?
The discovery of NLP (Neuro-Linguistic Programming)
Breaking through the tunnel of survival mode
Linking your heart with your gut and overcoming the challenge of change
The secret to escaping the black hole of emotions
Timeline therapy: can revisiting the past help your future?

"How we use language and the language we use with others, and the suggestions that we give consciously and unconsciously influence how other people think, but also how we think ourselves because we talk to ourselves all the time." – Julie Silfverberg.

Resources:
ACCESS JULIE SILFVERBERG'S FREE 'THE GROW MODEL' DOWNLOAD
https://thesuccesspartners.com/free-grow-model

Did you enjoy this episode? Here are some previous Your Truth Shared episodes available to playback now that might be of interest to you:

#27 The Birthright of Happiness with Leisha McGrath -https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147810066
#40 How To Discharge Anxiety with Deirdre O'Connor
https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147853503
#19 Aligning with the present moment and finding comfort in our space https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147785410

Get connected with Julie Silfverberg:
https://www.linkedin.com/in/successpartners
https://thesuccesspartners.com/

Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com
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46min
February 28, 2023#45 Telling Your Story Through Brand Photography with Lucy O'Reilly
When brand and web designer; Lucy O’Reilly starts working with her clients, she embarks on a journey to guide entrepreneurs through the power and purpose of crafting a unique brand identity with stunning visuals, only to find that many still underestimate the value of professional photography.
"Look at the brands who do it well. I mean, it's like product photography. The top brands, the Louis Vuitton, the Chanel, whoever, their sunglasses, perfumes, whatever, they're beautifully shot. And that then allows them to charge more."
In this episode of Your Truth Shared Lucy and Finola discuss the importance of Brand Photography and the power these visuals have to create instant impact in communicating the essence of your brand.
With careful planning, styling and collaboration you can create a library of images that ensure your story is told in a way that helps you stand out from the competition.
In this episode, you will learn the following:
What is the Power of Brand Photography and What Are Its Benefits?
How to Effectively Use Visuals to Communicate Your Brand Identity.
What are the Key Ingredients for a Successful Brand Shoot?

Get Connected with Lucy O’Reilly:
Website: https://www.designsforgrowth.ie/
LinkedIn: https://www.linkedin.com/in/lucy-oreilly/
Instagram: https://www.instagram.com/oreilly.lucy/

Other Episodes Like This You'll Enjoy:
#22 The Collaborative Pathway to Business Growth with Lucy O'Reilly
#4 Seeing through the lens of unconditional love with John Murray
#18 How to Illuminate Your Life and Business Through Storytelling with Sally Murphy

Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/

Loved this episode? Leave us a review and rating HERE
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35min
February 21, 2023 #44 The Modern Marketing Strategy That Customers Love with Mark Schaefer
Marketing futurist Mark Schaefer shares his insights on building successful communities and leading the future of marketing. With his 10 bestselling books and acclaimed work with brands such as Dell, Microsoft, and Adidas, Mark unveils the power of community - why it's the last great marketing strategy, how small to medium sized companies can lead the future, and why the most human company wins.
Listen and gain invaluable insights on how to spark customer loyalty and advocacy, build trust, stay relevant, and make an impact in the world.
“If you're going to work on something and you're going to spend a lot of time on it, why not work on something that people actually want? Community is the only type of marketing people actually enjoy. They are going to embrace it. They're going to visit you every day. So why not try that?” – Mark Schaefer

Get connected socially with host Mark Schaefer:
https://www.linkedin.com/in/markwschaefer/
Listen to Mark’s podcast “The Marketing Companion”:
https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks

This podcast is proudly produced in partnership with podlad.com
...more
43min
February 14, 2023#43 When Passion Leads to World Change with James Hennessy
James Hennessy is the founder and director of the National Reptile Zoo, an inspiring example of someone who followed their passion and created a social enterprise that has made an impact around the world. His story of following his curiosity and problem solving skills to build a successful business is an inspiring example of how to make your dreams a reality.
James Hennessy was encouraged by family and friends to follow his passion, but on a professional level he was warned it would be a waste of money. At eight or nine years old he began to take an interest in unusual animals and then problem-solved his way to building habitats for them.
He built a successful building business, but his passion never faded and he eventually opened a zoo to showcase his beloved animals. People were fascinated by them and, as his collection grew, he realised it had to start funding itself. Taking a risk and investing in a commercial location, he saw the impact he was making through a former visitor who had gone on to work in the Antarctic. James had found his true purpose.

In this episode, you will learn the following:
How did a nine-year-old boy wrangle his way to transforming a collection of reptiles into a national zoo with a strong conservation remit?
How a multidisciplinary point of view can open doors you never thought possible.
What was the epiphany moment when James realized the global impact of his work?
How are you using data to change the relationship between zoos and what happens in the wild?
"You find a way, you work your way around it. It always works itself out." - James Hennessy

Get Connected with James Hennessy:
Website: https://www.nationalreptilezoo.ie/
Instagram: https://www.instagram.com/thenationalreptilezoo/
Facebook: https://www.facebook.com/nationalreptilezoo
Twitter: https://twitter.com/natreptilezoo

Other Episodes Like This You'll Enjoy:
Growing a Sustainable Social Enterprise with Mick Kelly from GIY
Learning at Large: The School of Place with Tasneem Khan
Are your Annoyances Untapped Opportunities with David O'Halloran

Connect with me:
Instagram: https://www.instagram.com/thisisfinolahoward
Facebook: https://www.facebook.com/thisisfinolahoward
YouTube: https://www.youtube.com/c/howgreatmarketingworks
Twitter: https://www.twitter.com/FinolaHoward
LinkedIn: https://www.linkedin.com/in/finolahoward/
Website: https://www.finolahoward.com/

Loved this episode? Leave us a review and rating HERE
...more
46min
February 09, 2023#42 Build Values That Stick Even When They're Tested
Welcome to a reflection special with your host Finola Howard. In this solo episode, Finola reflects on the recurring theme of the importance of values in so many of the conversations we’ve been having on the podcast. Yet many company leaders don’t even know what the mission or the values of the company are.
Throughout this episode, Finola shares why values do not always ring true in organisations regardless of size and how to do it differently. She even shares her own values for her business and would love if you shared yours too.
Further key points throughout include:
Values are often just copied from someone else so how can they ever be yours?
If you make them clear and actionable then you can measure them
They’ve got to be lived every day and if they’re lived, they’re tested.
Know the different types of values; Core, Aspirational, Permission to Play and Accidental
Value Setting is NOT a democratic process. Choose them strategically.
Choose them Authentically or they will undermine your credibility.
Take them beyond mere words and make them a behaviour
Examples from Sparktoro and Finola’s own values.
Check out the Free Brand Inside Mini Course which help you unlock the values driving your business trajectory - https://www.howgreatmarketingworks.com/Brand-Inside-Registration

"Values are cornerstone. They are cultural cornerstone. They give you voice and they frame the trajectory of your business. So, it's irrelevant, what size you are – your values matter."
– Finola Howard.

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://www.finolahoward.com/
https://www.facebook.com/thisisfinolahoward
https://twitter.com/FinolaHoward
https://www.youtube.com/@ThisIsFinolaHoward
...more
18min
January 31, 2023#41 Ten Truths Shared: Inspiring moments to help you build your story with Finola Howard
In this Your Truth Shared special, listen back to a compilation of amazing stories and insights shared by a selection of guests who have appeared on the podcast over the past year. With a library of forty episodes, it’s difficult to select just ten moments, but this collection is a mix of advice, techniques and real-life stories that hopefully provides inspiration for you to build your own success story in the coming year. Key moments include:
Unlock your confidence with Maureen McCowen
Diversity and inclusion for modern business with David Walsh
Living from the inside out and connecting to yourself with Leisha McGrath
Vital advice for aspiring entrepreneurs with David O’Halloran
First aid for feelings and improving your health with Thor A Rain
Learning from landscape and being attentive with Tasneem Khan
Stop writing books nobody reads with Debbie Jenkins
The personality traits of modern leaders with Mary Ann McGowan
How to improve communication skills at every level with Sally Murphy
How giving small can make a big difference with Helen Walsh

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks

This podcast is proudly produced in partnership with podlad.com
...more
49min
January 24, 2023#40 How to Discharge Anxiety with Deirdre O'Connor
Traumatic experiences can remain trapped in our bodies and psyches, but do we have the power to free ourselves of riddling anxiety? Here to help lighten our loads is sleep and anxiety expert Deirdre O'Connor, who will unpack the trauma and prevalence of anxiety in today's world. Deirdre has over 30 years of experience studying the connection between our bodies, thoughts and feelings and joins us to shed light on the therapies that can help people explore, identify, and move past life's hardships. Unravelling the theme of anxiety, Deirdre uncovers the age of information overload, the importance of connection in our modern society and the burdensome duty of care that women are often expected to carry on their shoulders alone. Further key points throughout include:
An introduction to Deirdre O'Connor
It's time to shake the shame from anxiety
What does alarmed aloneness look like?
The unspoken existence of anxiety
The power of meditation and movement
Why you should make constructive brain breaks a priority
Can anxiety be cured, or is it a permanent state?
Seek guidance: the pathway to inner peace and self-compassion

" Anxiety is a sign that something is not working, and instead of beating ourselves up around it, get so curious." – Deirdre O'Connor.
Get connected socially with Deirdre O'Connor:
https://untyingtheknots.ie/
https://www.linkedin.com/in/deirdre-o-connor-831339184

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks

This podcast is proudly produced in partnership with podlad.com
...more
41min
January 17, 2023#39 Align and Design Your Best Life with Frank and Marci
Showing up as someone you're not can quickly lead to a path of exhaustion. This week, Finola is joined by not one but two special guests, Frank and Marci, a powerhouse duo with introvert and extrovert personality traits that share their authentic approach to designing your best life and achieving a harmonious workflow.
Frank and Marci help their clients rise above the blah with unforgettable personal branding. Throughout the discussion, we learn the magnetic duality of their personal and business relationship and the secrets of how they make it work so well. Marci and Frank delve into the dead end of falling out of love with your customers, why we need to show up as our true selves, and Marci lifts the lid on the true value of customer data. So if you are ready to build a business and lifestyle that won't exhaust you and will only serve you best, this episode is a must-listen for you! Further key points throughout include:
An introduction to Frank and Marci
The stepping stones to finding energy alignment
How introverts and extroverts can impact business
Does everybody need quiet alone time?
Is success only for extroverts?
The key to working effectively together
Marketing 101: The vitality of customer research
The power of story-telling and imaginary sessions
Why you should build a thriving customer community
The exhaustion of not being your authentic self
The mental switch between copywriting and creative writing

"If you've fallen out of love with your customers, you can't possibly form any sense of community with them. I think that is vital in terms of where marketing is going. People are tired of being sold to, they're tired of being marketed to, but there's a huge possibility for many businesses to build a sense of community around what they do". – Frank Prendergast.
Resources:
Book: Quiet by Susan Cain
https://susancain.net/book/quiet/
Book: Illusions by Richard Bach
https://www.amazon.co.uk/Illusions-Adventures-Reluctant-Richard-Bach/dp/0440204887

Get connected socially with Frank and Marci:
https://www.frankandmarci.com/
https://www.facebook.com/frankandmarci/
https://www.instagram.com/hifrankandmarci/

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks

This podcast is proudly produced in partnership with podlad.com
...more
44min
January 10, 2023#38 Stop Writing Books Nobody Reads with Debbie Jenkins
Joining Finola this week is author, publisher and writing coach Debbie Jenkins to share valuable advice on everything you need to know about writing content for the modern reader.
Throughout the discussion, Debbie shares her professional footpath from engineering to marketing to setting up her own business. Debbie candidly opens up about how a pretty brilliant midlife crisis changed the course of her life and reminds us that there is no time limit to your dreams.
If you plan to write a book or content that people will actually read, this episode will help you build a life and an authorial library that you will love!
Further key points throughout include:
An introduction to Debbie Jenkins
Why ego isn’t always bad for business
Managing a difficult redundancy process
The key to unlocking doors of opportunity
The chapter of a pretty brilliant midlife crisis
Finding clarity through reflection and finding your life purpose
A guide to stop writing books nobody reads
Three types of books you should be writing
The power of read, do and refer
Three steps to publishing your own book
The importance of building a business with safety nets

“My advice is, don’t wait for it. Maybe people think there’s going to be a moment when it all just comes together, or I suddenly realise what I want to be or what I want to do. Don’t wait for that moment.” – Debbie Jenkins.
Resources:

Book: Stop Writing Books Nobody Reads by Debbie Jenkins
https://www.amazon.co.uk/Stop-writing-books-nobody-reads-ebook/dp/B0BL446GSX

Get connected socially with Debbie Jenkins:
https://www.linkedin.com/in/debsjenkins/
https://shortvaluablebooks.com/

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks

This podcast is proudly produced in partnership with podlad.com
...more
54min
January 03, 2023#37 How to Market Your Start-Up with Rand Fishkin
Do you constantly wonder how to best market your start-up!? Rand Fishkin, best known as Moz founder and current co-founder and CEO of SparkToro and Inbound.org, joins Finola this week to discuss each step of the start-up journey and scaling for success.
Rand's professional life is dedicated to helping others excel and market to their best ability through his writing, videos and speaker sessions. In this discussion, Rand delves into his journey from failure to success. We learn how Rand was ejected from the company he passionately founded and built and how it was a harsh reality. Rand also lifts the blanket from the mental and emotional struggles in business and shares how every company has a unique story to tell and that technology should be digestible and understandable for all. Further key points throughout include:
An introduction to Rand Fishkin
Bringing humanity and technology together
The journey of an early-stage founder
The leap from a side project to a successful business
The benefits and drawbacks of business transparency
The harrowing sadness of bidding farewell to Moz
Navigating through a founder's dilemma
The entrepreneur culture: The concept of learning through failure
Service business VS product business
The risks of launching an MVP
The rise of SparkToro: audience research at your fingertips
The future of marketing and the impact of GDPR
Rand's advice for aspiring entrepreneurs

"Execution is something where you can start low, but if your idea is great, you will be carried forward on the strength of that idea. However, you start with a bad idea, and you could get great at execution, and still not end up anywhere." – Rand Fishkin.

Resources:
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup-ebook/dp/B074DGYVD5?ref_=ast_sto_dp

Moz Whiteboard Friday Series
https://moz.com/blog/category/whiteboard-friday

Get connected socially with Rand Fishkin:
https://www.linkedin.com/in/randfishkin/
https://sparktoro.com/team/rand
https://twitter.com/randfish

Get connected socially with host Finola Howard:
https://www.linkedin.com/in/finolahoward/
https://howgreatmarketingworks.com/
https://www.facebook.com/HowGreatMarketingWorks
https://twitter.com/HowGMW
https://www.youtube.com/c/howgreatmarketingworks

This podcast is proudly produced in partnership with podlad.com
...more
58min

FAQs about Your Truth Shared:

How many episodes does Your Truth Shared have?

The podcast currently has 136 episodes available.