In this conversation of Your Visuals Matter, Carl is joined by Steve and they chat with Tara Tess. Together they discuss how Northbrook Church is impacting lives through Custom Visuals.
They talk about the working relationship with Church Visuals and the creative process of planning and producing Custom Media for Northbrook Church. In their time together, emphasize the importance of building a strong partnership and understanding the church's culture and vision.
Tara shares how they plan their sermon series well in advance and hold regular creative meetings to generate ideas. She unpacks the benefits of using Custom Media, such as having control over the narrative and creating a unique and engaging experience for their congregation. Visual media is highly valued at Northbrook Church, as it engages and tells a story.
The team there prioritizes quality and feedback from their audience. The revision process involves a smaller group within the team, ensuring that the visuals align with their goals and values. Having a dedicated creative director as a point of contact has been beneficial, providing personalized service and building trust.
The use of visuals in sermon series has had a transformative impact on the congregation, encouraging spiritual growth and reflection. Visuals matter because they bring the scriptures to life, communicate the message of Christ, and create opportunities for life change.
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