What if your favorite influencer wasn't really an influencer at all -- or even a person at all?! Turns out, there's an entire class of AI influencers on Instagram today giving real life advice to real people, without having any lived experience themselves.

Take Olivia Brand, a Christian jet-setter splitting her time between California and Dubai landing brand deals with YSL to promote their mascara -- boasting nearly 130,000 Instagram followers, Olivia posts selfies with flyaway hairs and obvious skin texture alongside podcast clips encouraging women to be more empowered... BUT SHE'S NOT A REAL PERSON. AT ALL.

What's really scary are the COMMENTS on these videos of people saying "wait, I couldn't tell--is this AI?"

How long before we won't be able to tell the difference between reality and algorithms? Turns out, we may already be there. Why it matters, today on The Isabel Brown Show.

Ep. 114

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