Side Hustles today are very common. Everyone dreaming of being in control of their future, making money and living the good life. But what is it really like?
Matt Lasher, a 20+ year automotive industry veteran shares his journey building a large marketing team for one of the largest automotive groups in the US, West Herr and now building Steamline Auto full time, from an idea and side project. 
It's not all glamour and fun, but a few things Matt shares will impact you, even if you are just looking to get better at your job today. 

Don't forget to share this out and subscribe!! 

Matt Lasher
President @ Streamline
Husband | Father | Storyteller
https://streamline.auto/
http://linkedin.com/in/mattlasher/

Automotive executive with more than 20 years' experience at OEM, retailer, and technology vendor levels. He is motivated to help shape and improve the consumer experience while empowering people at the dealership and lender to be more efficient and effective. Matt is driving the Streamline ship. He believes our solution is a win for customers, dealers, and lenders.

Matt was most recently the Director of Marketing at the West Herr Automotive Group, one of the largest dealership groups in the country. Previously at West Herr, he worked in sales, F&I, and management gaining valuable experience, and perspective in the power of people in retail automotive. He started his career at Nissan North America, learning the importance of positive customer experiences and the relationship between OEM and Franchise dealers. He is a graduate from the University of Colorado at Boulder - Leeds School of Business, and a proud advocate for his hometown of Buffalo, NY.

From Matt, "I believe you can do it. Whatever 'it' means to you. Can I help?”

About Glenn
“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”

Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.
He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.

With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.

Let’s Connect
Website: https://bit.ly/3HyFK3J
 LinkedIn: https://www.linkedin.com/in/glennpasch/Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq

f you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/


🎧 Thanks for Listening!
Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:
Subscribe to the channelLeave a review or commentHit the notification bell so you don’t miss new episodesShare it with someone in your network who’s ready to lead
Let’s grow together.

In this episode of the You're In Charge podcast, Glenn Pasch dives into one of the most underrated yet powerful leadership strategies: building a consistent routine. Discover how a well-structured daily plan can give you control over your schedule, eliminate chaos, and create space for strategic thinking. 
Glenn shares real-world examples and actionable tips to help leaders break free from reactive management and shift toward intentional, results-driven leadership. If you’re tired of feeling like your day runs you—instead of the other way around—this episode is your blueprint for taking back control.

Meet Glenn

“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”

Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.
 He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.

With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.

🔗 Let’s Connect
🌐 Website: https://bit.ly/3HyFK3J 🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/ 📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq

f you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/


🎧 Thanks for Listening!
Thanks for helping make You're in Charge a Top 30 Business Podcast! If you enjoyed this episode, please:
✅ Subscribe to the channel ✅ Leave a review or comment ✅ Hit the notification bell so you don’t miss new episodes ✅ Share it with someone in your network who’s ready to lead
Let’s grow together.

In this episode of You're In Charge, Glenn Pasch is joined by renowned sales trainer Marc McGurren to tackle a hot-button topic: AI in automotive sales. Together, they break down the harsh reality that AI—no matter how advanced—won’t rescue a dealership from a flawed or inconsistent sales process. From broken lead follow-up routines to lack of accountability and poor CRM usage, Glenn and Marc explore why technology alone isn’t the answer.

You’ll learn:

• The most common gaps in dealership sales workflows
• How AI can amplify bad habits if processes aren’t fixed first
• What sales leaders must do before implementing AI tools
• Real-world examples from Marc’s in-store training and coaching experience

Whether you're a GM, BDC manager, or sales professional, this episode offers practical insights to help you stop relying on silver bullets—and start building a foundation that technology can actually enhance.

About Marc McGurren

Marc McGurren is a 21-year automotive industry expert with a proven track record in BDC operations, CRM strategy, internet sales, and dealership leadership. Since starting in 2004, he has served in nearly every variable operations role — including Sales Manager, Finance Manager, Internet Director, and General Manager — at one of the largest auto groups in Texas.
In 2012, Marc joined Brian and Glenn Pasch at PCG Companies, where he worked with dealerships nationwide to improve digital marketing and lead management processes. In 2017, he launched McGurren Consulting, a boutique consultancy focused on helping dealers modernize their BDC, CRM, and internet sales strategies. Marc is also the creator of CRM Wingman, a Chrome extension built to fill critical gaps in VinSolutions CRM. CRM Wingman delivers real-time visibility into communication performance, highlights the best contact method per lead, and enables fast, intelligent responses to customer inquiries — all directly inside the CRM.
Marc has spoken at top automotive conferences including Digital Dealer, AutoCon, and dozens of 20 Groups across the country. He was featured on the cover of WardsAuto Dealer Business Magazine and is known for delivering no-nonsense, high-impact training sessions that drive real results.

https://crmwingman.com/tutorial

https://www.linkedin.com/in/marcmcgurren/

About Glenn Pasch

“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”

Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.

 He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.

With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.

🔗 Let’s Connect

🌐 Website: https://bit.ly/3HyFK3J
🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/
📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq

f you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/

🎧 Thanks for Listening!

Thanks for helping make

Is your business ready for AI—or are you putting the cart before the data? In this episode of You're in Charge, Glenn Pasch interviews Todd Smith, CEO of QoreAI and explores the critical relationship between data quality and AI implementation. 

Todd shares why structured, clean, and relevant data must come first to avoid wasting time, money, and resources on artificial intelligence that amplifies bad decisions. 

Whether you’re in automotive, marketing, or sales leadership, this episode will help you rethink your digital strategy, improve customer experience, and drive better business performance with the right tech foundation.

About Todd Smith

Todd Smith is a pioneer in automotive technology, redefining how dealerships leverage data and AI to drive growth. As CEO of QoreAI, he’s building the industry’s first AI-powered system of intelligence—transforming dealership data into real-time, revenue-generating insights across sales, marketing, and operations. He previously founded ActivEngage, scaling it into automotive’s largest managed chat platform, and now advises and invests in breakthrough auto tech as Managing Director of Kyzor.

Connect with Todd: https://www.qoreai.com/
https://www.linkedin.com/in/toddlearsmith/

Books Todd Recommended: 
The Coming Wave: by Michael Bhaskar and Mustafa Suleyman
Scary Smart: by Mo Gawdat

“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”

Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.
He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.

With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.

🔗 Let’s Connect
🌐 Website: https://bit.ly/3HyFK3J🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq

f you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/


🎧 Thanks for Listening!
Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:
✅ Subscribe to the channel✅ Leave a review or comment✅ Hit the notification bell so you don’t miss new episodes✅ Share it with someone in your network who’s ready to lead
Let’s grow together.

In this episode of the You're in Charge podcast, Glenn Pasch explores how successful leaders harness data to drive team performance — but not just any data. He breaks down how to identify the right metrics, avoid vanity numbers, and turn insights into clear, actionable strategies your team can execute. 

Whether you're leading a sales department, marketing team, or service operation, you'll walk away with a framework to use data as a tool for growth, not just a scoreboard. 

Tune in to learn how to stop drowning in reports and start leading with purpose.

About Glenn

“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”

Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.

 He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.

With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.

🔗 Let’s Connect

🌐 Website: https://bit.ly/3HyFK3J
🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/
📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq

DMSC Virtual Pass: https://digitalmarketingstrategies.org/tickets/

f you would like personal coaching for you or your team, click here: https://www.paschgroup.com/leadership-training/

🎧 Thanks for Listening!

Thanks for helping make You're in Charge a Top 30 Business Podcast!
If you enjoyed this episode, please:

✅ Subscribe to the channel
✅ Leave a review or comment
✅ Hit the notification bell so you don’t miss new episodes
✅ Share it with someone in your network who’s ready to lead

Let’s grow together.

In this episode, Glenn explores a deeply personal question: Who are the five people I would trust to raise my kids if I couldn't? It’s not just a parenting reflection—it’s a powerful leadership exercise. 

The traits that make someone trustworthy, consistent, and values-driven in your personal life are often the same traits you need when building your leadership team. 

Glenn unpacks how this question can reshape the way you hire, mentor, and empower people inside your organization. If you're leading a team or building a business, this episode will challenge you to think about character, trust, and alignment in a whole new way.

About Glenn Pasch: 
“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”

Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.
He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.

With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.

🔗 Let’s Connect
🌐 Website: https://bit.ly/3HyFK3J
🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/
📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq

🎧 Thanks for Listening!
Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:
✅ Subscribe to the channel✅ Leave a review or comment✅ Hit the notification bell so you don’t miss new episodes✅ Share it with someone in your network who’s ready to lead
Let’s grow together.

From AI-powered lead tools to connected vehicle data and digital retailing platforms, technology is transforming the automotive industry—fast. But with every new advancement comes potential pitfalls: data security risks, integration breakdowns, and wasted investments in tools that don’t deliver.

In this episode, we speak with John Acosta, CEO of VTech Dealer IT to help executives navigating this evolving landscape. How can you embrace innovation without opening the door to chaos? How do you ensure your tech stack supports your people—not replaces them? And how can you stay ahead without overextending your resources?

This episode will give you tactical insights to lead with confidence, reduce risk, and turn technology into a competitive advantage—not a liability.

Enjoy. Don't forget to subscribe to the channel, leave a comments and hit the notification button so you don't miss new episodes. Also, please share it out with your network. 

About John Acosta: 
As CEO of VTech Dealer IT, John Acosta is dedicated to fortifying and simplifying IT systems in the automotive industry. VTech Dealer IT specializes in comprehensive cybersecurity, modernized IT infrastructure, and seamless technology integration, making it a cornerstone of dealership stability and growth.
Connect with John: 
John Acosta | LinkedIn https://www.linkedin.com/in/john-acosta-9a368b31/
VTech Dealer IT https://www.vtechdealerit.com/

About Glenn Pasch: 

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 3 books including “The Road to Sold” and  "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 30 podcast in Business  space

Online sales are second nature to today’s consumers. They expect speed, transparency, and simplicity—before they ever step foot in your dealership or business.

In this episode of You’re in Charge, I join Shasta Haddock on the I'm a Car Chick podcast to talk about the real reasons why so many businesses are missing opportunities online—and what to do about it.

We dive into key takeaways from my new book, The Road to Sold, including:
✅ Why your website might be repelling customers
✅ How to generate more meaningful conversations with online shoppers
✅ The 3 areas every business needs to improve right now
✅ Tactical fixes that drive better online-to-offline conversion

If you're in charge of marketing, sales, or customer experience, this episode is your roadmap to online sales success.

📘 Grab the book here: The Road to Sold on Amazon
https://amzn.to/4jvWeuq

🎧 Don’t forget to subscribe, share, and leave a review—it helps more people find the show!

About Glenn Pasch: 

“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”

Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.
He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.

With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.

🔗 Let’s Connect
🌐 Website: https://bit.ly/3HyFK3J
🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/
📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq

🎧 Thanks for Listening!
Thanks for helping make You're in Charge a Top 30 Business Podcast!
If you enjoyed this episode, please:

✅ Subscribe to the channel
✅ Leave a review or comment
✅ Hit the notification bell so you don’t miss new episodes
✅ Share it with someone in your network who’s ready to lead

Let’s grow together.

Executive Presence: What is it and can it be learned?

In this episode of You're in Charge, we sit down with renowned author and executive coach Richard Reid to explore the often overlooked, yet game-changing force of executive presence. Richard shares insights from his work on how charisma, confidence, and communication can elevate leadership impact. Whether you're climbing the corporate ladder or leading a team, this conversation will help you harness the tools to show up with purpose, influence, and authenticity. Don't miss this masterclass in presence and persuasion.
And get his new book CHARISMA UNLOCKED: The Science and Strategy to Captivate, Influence, and Succeed in Business on Amazon 
https://amzn.to/4iZZNsM

About Richard Reid: Richard Reid has spent over 20 years coaching CEOs, entrepreneurs, and public figures on mastering presence, influence, and communication. His science-backed, practical approach to charisma and leadership has been featured in BBC, The Times, and Forbes, making complex psychology accessible and actionable.
Connect: https://richard-reid.com/

About Glenn Pasch: 

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 3 books including his new release,  “The Road to Sold” and  "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

What makes a great leader today — and how has leadership evolved?

In this powerful conversation, I sit down with Bart Nollenberger, Executive Director at Maxwell Leadership, to unpack the timeless debate: Are leaders born or made?

We dive into the real traits that define successful leaders today — from emotional intelligence and vision to communication, integrity, and influence. Bart shares what he looks for in high-impact leaders and how anyone can grow into a leader that others want to follow.

Whether you're managing a small team or running an entire organization, this episode will challenge how you think about leadership and give you real tools to grow.

🎧 Available on all major podcast platforms.
 👉 Don’t forget to subscribe, leave a review, and share this episode with someone who needs to hear it.

 

About Bart:
Bart Nollenberger is a successful motivational speaker, author and trainer. In his career, Bart has taught sales and leadership for some of the top companies in the world, including Ford Motor Company, Toyota USA and some of the largest auto dealership groups in the country such as AutoNation, and dealerships big and small all over U.S, and Canada. He has been in Automotive for over 40 years and has worn every hat from lot boy to General Manager.  nAs an individual who is passionate about recovery in life and being a leader at home, Bart truly knows how to demonstrate integrity and character as he promotes his tools to educate and coach business leaders and supporting staff. His objective is to give instruction on how to get the most out of the natural gifts people personally possess to become successful. He is an advocate for truly making a difference in people's lives encouraging them to live out their passions and practice healthy and positive lifestyles.
Connect with Bart: https://www.linkedin.com/in/bartnollenberger/

About Glenn Pasch:

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.