What does selling through psychology mean? Can you really understand the buyer behavior by asking the right questions? What if you could create an environment where a simple conversation leads to more sales?

Seems impossible? Not according to this week's guest, sales trainer Jonathan Dawson, creator of SELLCHOLOGY, a strategic process to help you unlock your full sales potential. 

We discuss a variety of topics and whether you are in sales or not, this is a conversation you need to listen to. He brings such clarity to a very confusing topic.

Don't forget to subscribe, click for notifications and please share this out. 

thanks for all of the support in growing this podcast into a top leadership and management podcast. Thanks for making this a top 20 podcast in Personal Development space

About Jonathan Dawson

Jonathan Dawson is an automotive consultant, sales trainer, author, speaker and coach – serving the automotive industry for over 20 years. He helps dealerships improve sales and implement effective leadership practices through Sellchology® - Selling through Psychology. This approach focuses on understanding buying behavior and why some sales approaches are more effective than others. In addition to consulting with dealers, Jonathan frequently speaks at conferences, state association and 20 group meetings. 

He is known for his conversational teaching style and a commonsense approach. His information is fresh because he is in dealerships every month and still sells cars. 

Best contact information or how a viewer can connect:
[email protected]
(866) 769-8083
@Sellchology
www.Sellchology.com & www.PinnacleWorkshops.com

About Glenn Pasch: 
Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

The best way for a company to be successful is to develop your team and find the next group of managers. Too often, individuals are promoted because they were good at a certain job, but that does not guarantee success as a leader.

in this episode, we talk to Michael L Wood, General Manager of Checkered Flag Jaguar/ LandRover and Volkswagen dealerships. He shares his 13 year journey with the group from beginning as a sales associate to GM and how he is leading these dealerships to success. 

We talk about what he looks for in a candidate, the power of mentors and the tactical actions he takes to make sure his managers become successful. As he shares, he cannot go on to do the things he wants to accomplish unless he has trained people to do the job he is currently doing.

 A fantastic conversation with so many takeaways. You don't want to miss this.

Please subscribe, like and share out the episode

About Michael: 
He is a proud alumni of the University of Louisville graduate with a double major in Political Science and Economics. He has been with the Checkered FLag auto group for over 13 years and he is co-owner, with his wife of a Short-Term Rental business named Lane Wood Properties.

Connect with Michael: https://www.linkedin.com/in/michael-l-wood-3a053a43/

About Glenn: 
Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Improving your Social Media Marketing can always be a struggle or an ongoing learning experience. From understanding each platform, embracing their changing nature, what's trending and where is best to spend your ad dollars.
Not an easy task.
In this episode, Sarah Ciociola, head of paid media for PCG Digital.  She shares her views on what is most important in today's marketplace, how to leverage your internal staff and ways to create content that stands out in the market. She oversees a team that handles hundreds of clients and millions of dollars in ad budget so she knows what she is talking about
Another tactical discussion you don't want to miss

About Sarah:

Leading PCG Digital's Search Engine Marketing and Paid Social Media teams as Paid Media Director with the goal of paving the road for digital advertising within a Privacy-First realm.  She has spoken and led workshops at some of the biggest marketing conferences across the US.
Connect:   / sarahciociola 

About Glenn Pasch:
Let’s Connect:
Website: https://bit.ly/3HyFK3J
Linkedin:    / glennpasch 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

Electric Vehicles: everyone has an opinion. Including our guest, Elena Ciccotelli, an award-winning automotive executive, international speaker for the automotive industry and the host / producer of the "EVs for Everyone Podcast."

We dive into this controversial topic to discuss the benefits for consumers and environment to the pressure manufacturers feel from the Government. We also touch on consumer misconceptions regarding owning a vehicle and how dealerships can stand out in the market by becoming the expert on this topic for their market. 

Fascinating and engaging conversation and Elena's energy and passion for this topic is unmatched. 

Enjoy and don't forget to subscribe, share and leave a comment. 

About Elena:

Elena Ciccotelli is an award-winning automotive executive, international speaker for the automotive industry and the host / producer of the "EVs for Everyone Podcast." Known for her passion for technology, travel, and her goldendoodle “Bear,” Elena has made significant contributions in the automotive industry, particularly in the electric vehicle (EV) sector. Her podcast is renowned for its engaging content, offering a mix of entertainment and insightful perspectives on EV technologies.

Among her accomplishments, she has been awarded Auto Remarketing’s “40 Under 40” and “Women in Retail” awards as well as the AutoSuccess “Women at the Wheel” award.

Connect with Elena: https://www.linkedin.com/in/elenaciccotelli/
EV's for Everyone can be found wherever you stream podcasts

About Glenn Pasch: 
Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

Using a Systematic approach to employee training is not optional if you want to succeed. In this episode, discover the blueprint for a new way to train as we unveil Glenn's groundbreaking RESULTS process. 

With years of experience training thousands of individuals and leaders, Glenn has honed a systematic approach that drives tangible results. Join us as we delve into this innovative methodology, offering valuable insights, actionable strategies, and real-world examples. 

Learn how to elevate your training initiatives and propel your organization to new heights with the proven techniques outlined in RESULTS. 

Don't forget to share, subscribe and give us your feedback. 

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

In this episode we will be highlighting the organization, Women in Automotive, which is going to be celebrating their 10th year in existence.

We are joined by Veronica Dunford, Partner in WIA along with Gary May, owner of Interactive Marketing and Consulting Services who has joined the board of directors to discuss how they continue to provide services, training and support for women in automotive.

A great conversation for a great organization.
Enjoy and don't forget to subscribe, like and share!!!

Connect with Veronica and Gary and Women In Automotive

Upcoming WIA Annual Conference – May 15-18
https://womeninautomotive.com/Conference

For Veronica
  / ronidawn 
For Gary
  / garymmay 

Let’s Connect:
Website: https://bit.ly/3HyFK3J
Linkedin:    / glennpasch 

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space
Explore the podcast

Struggling with time management is a universal experience. Ever find yourself putting in immense effort only to feel like you've barely made a dent in your to-do list? Or perhaps you constantly feel like you're being pulled in a dozen directions at once? It's a frustrating cycle, especially when you see others seemingly breezing through tasks effortlessly.

In this episode, we dive into effective strategies for reclaiming control over your time. From organizing your schedule to identifying priorities, we explore how to leverage technology to streamline your tasks in a manner that feels natural and empowering. Join us as we uncover practical tips to align your time management approach with your personal style, ultimately propelling you towards achieving your goals.

Let me know your thoughts and don't forget to share and subscribe. 

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

Building and leading a singular high performing team can be challenging. But what about being tasked with overseeing and leading 41  dealership teams  across  four  states  2 ,700  employees  that  is  a  large  organization.

Today we speak with Sam D'Arc who is the COO of Zeigler Auto Group regarding carrying  out  initiatives  from  the  leaders/owners  who  are  above  you and what is the structure you need to  communicate it down to the leaders in the stores as well as training processes to make sure the strategy is successful. 

Tactical and so full of interesting tips for our listeners. Enjoy this one!!
Don't forget to subscribe and share out!!

about Sam D'Arc
Sam has over 30 years of service in the automotive industry both in retail and as a vendor partner. Sam serves as the COO of Zeiglar Auto Group where he works with 41  dealerships  across  four  states  2 ,700  employees. Sam joined Zeiglar after two-decade career with a global direst insurance provider. The operational experience gained as a trusted advisor to these rapidly growing automotive groups has proven invaluable  in his current role supporting the aggressive growth minded Zeiglar President and CEO Aaron Zeiglar.
Connect with him https://www.linkedin.com/in/samdarc/
Listen to Their Podcast: https://www.drivingvisionpodcast.com/

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space
 

Whether you're a new leader or a seasoned manager, having difficult conversations—especially around discipline or behavior—is never easy. These moments can be uncomfortable, emotional, and even confrontational if not handled correctly.

So how do you stay professional, calm, and effective when tensions rise?

In this episode, Glenn Pasch shares practical strategies to help you navigate tough conversations with confidence. From preparing beforehand to maintaining control in the moment, you’ll learn how to lead through challenging discussions without damaging trust or morale.

🎯 Key takeaways include:

How to prepare for a difficult conversation

What language and tone to use (and avoid)

How to stay calm and de-escalate when emotions run high

Why consistency and follow-up are crucial for long-term success

Difficult conversations are a part of leadership. But when done well, they can actually strengthen relationships, build respect, and elevate team performance.

Let’s dive in.

🔔 Don’t forget to subscribe, leave a review, and share this episode with your network.

Learn about my online training, my one-on-one coaching and my 2 day workshop for businesses.  https://bit.ly/3HyFK3J

About Glenn Pasch: 

"“Everyone finds themselves in charge at some point in their lives. But not everyone is equipped with the skills to generate consistent results. My mission is to help you build those skills—to lead, adapt, and grow in both your personal and professional life.”

Glenn Pasch is the CEO of PCG Digital, a full-service digital marketing agency that helps businesses attract, convert, and retain customers through connected marketing strategies.
He is the author of three books, including The Road to Sold and The Power of Connected Marketing, and is a sought-after speaker and leadership trainer across the U.S. and internationally.

With decades of experience coaching executives, managers, and teams, Glenn is dedicated to helping people lead with purpose and drive meaningful results.

🔗 Let’s Connect
🌐 Website: https://bit.ly/3HyFK3J
🔗 LinkedIn: https://www.linkedin.com/in/glennpasch/
📘 Book: The Road to Sold on Amazon → https://amzn.to/4jvWeuq

🎧 Thanks for Listening!
Thanks for helping make You're in Charge a Top 30 Business Podcast!If you enjoyed this episode, please:
✅ Subscribe to the channel
✅ Leave a review or comment
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✅ Share it with someone in your network who’s ready to lead

Let’s grow together.

In this episode John Ellis, automotive industry leader and I dive into the dynamic landscape of the automotive industry, exploring the profound transformations spurred by technological advancements and changing consumer preferences. Through the lens of electric vehicles (EVs), we dissect the strategies and challenges faced by industry players in adapting to this future.

Throughout the episode, we confront critical questions facing stakeholders: How can traditional automakers pivot effectively with increasing competition? What role do governments and policymakers play in fostering the transition to electric vehicle adoption? And perhaps most importantly, what does this mean for consumers, from affordability to range anxiety?

Tune in and rev up your understanding of the road ahead!

About John Ellis
A US Marine with 20 years in Automotive Retail, John is NADA certified working with dealers and OEMs in all areas of inventory strategy. Having spent the last 3 years in EV Battery Lifecycle Management, John started BEVEverything, Inc., an EV Retail consulting company.  

BEVEverything's secret sauce is its focus on advancing automotive EV operations by helping the most innovative dealer groups in North America structure, train, and execute their EV Retail transformation strategy. 

John graduated with an Economics degree in International Trade and Finance from Louisiana State University after serving four years in the United States Marine Corps. John has been married to his wife Amanda Ellis for 33 years with three sons Cole (31), Connor (27), and Carson (20), and one grandson Mason (7). John is an avid golfer and the finance chairman of his church. 

Connect: 
[email protected] 
www.BEVEverything.com 

Let’s Connect with Glenn Pasch
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space