Today, we’re diving into the world of education, but not from the typical employee training angle. Instead, we’re focusing on higher education: How are institutions preparing the next generation of young professionals for the workforce? What essential skills do they need to succeed, and what should business leaders understand about this evolving landscape?

To explore these questions, we’ve invited a special guest, Elgie Bright, Chair of the Automotive Department at Northwood University. He’s uniquely positioned to provide insights into how education and industry are working together to shape the future.

Let’s get started with today’s episode.

About Elgie Bright: 

Elgie Bright is the Automotive Department Chair at
Northwood University, teaching classes on Dealership
Operations, Business Management, Marketing, and Industry
issues. Elgie worked in vehicle sales, service, and marketing at
GM for over 20 years, consulting with automotive retail
operations in several markets across the country. Prior to GM,
Elgie worked in Automotive Retail Management for over 10 years
at a large volume Pontiac, GMC, and Mitsubishi Dealership in
Michigan.
Elgie’s greatest strengths are his creativity, drive and leadership.
He thrives on challenges, particularly those that involve the
customer experience and organizational strategy with a plan to
win.
Connect with Elgie: https://www.linkedin.com/in/elgie-bright-83172b15/

About Glenn Pasch: 

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

In this episode, we dive deep into the world of outsourcing lead generation and sales processes with Robin Wilson, Owner of Epic BDC.

We discuss if this is a smart way to scale your business, or does it come with too many hidden risks? We'll explore the pros, like access to expert talent and time savings, and weigh them against the cons, such as loss of control and potential brand misalignment. 

If you're a dealership manager or business leader looking to boost your sales without burdening your internal team, this conversation is for you. Tune in as we break down the key factors to consider before handing over these crucial aspects of your business to external partners.

About Robin Wilson 

Robin Wilson is a successful entrepreneur and founder of SCP Agency and Epic BDC. She has been serving the automotive community since 2013, offering innovative solutions and delivering outstanding results. With a passion for the industry and a drive to succeed, Robin has established herself as a leader in the field. Now introducing Social Grenade to the automotive sales industry, solving organic social media lead generation where it matters most!

Connect with Robin :  https://www.linkedin.com/in/robinwilsonscp/
https://epicbdc.com/
[email protected] 


About Glenn Pasch: 

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

In this episode, Glenn Pasch delves into one of the biggest challenges sales professionals face today: customer defection. Whether you're in automotive sales or another competitive industry, understanding why potential buyers walk away and how to prevent it is key to maintaining a successful business. Glenn shares actionable strategies to refine your sales process, build better customer relationships, and improve retention rates. 

Discover how to address common pain points, identify red flags early, and create a seamless experience that keeps customers loyal to your brand. Tune in for insights that will help you combat customer churn and drive sustainable growth!

About Glenn Pasch: 

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Has training today's employee so different than how training happened previously? If it has changed, then how? Or are the people themselves different and leaders are the ones who needs to change?

It is so important today that employees receive the right training because business has become more competitive and every dollar matters. 

In this episode, John Traver, veteran trainer and creator of multiple successful training companies spanning multiple decades shares what he has seen. He shares very tactical processes and strategies you can allpy today to help your team grow and develop their potential. 

A great conversation. 

don't forget to subscribe, hit then notification button and share this out. I am sure you know someone who could benefit from the conversation. 

About John Traver: 
John Traver is a serial entrepreneur in business for 37+ years.  He founded his first company, Traver Technologies, the original BDC for automotive, as a software and training firm for the automobile industry in Houston, Texas, in 1991 and sold it to Fortune 300 ADP in 2000.

Since 2004, he has built, sold, and invested in numerous entities, and today, he owns multiple businesses within the automotive, self-storage, and agricultural industries.

He and his wife, Dawn, have been married for 31 years and have three children and five grandchildren.

About Glenn Pasch: 

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

What does selling through psychology mean? Can you really understand the buyer behavior by asking the right questions? What if you could create an environment where a simple conversation leads to more sales?

Seems impossible? Not according to this week's guest, sales trainer Jonathan Dawson, creator of SELLCHOLOGY, a strategic process to help you unlock your full sales potential. 

We discuss a variety of topics and whether you are in sales or not, this is a conversation you need to listen to. He brings such clarity to a very confusing topic.

Don't forget to subscribe, click for notifications and please share this out. 

thanks for all of the support in growing this podcast into a top leadership and management podcast. Thanks for making this a top 20 podcast in Personal Development space

About Jonathan Dawson

Jonathan Dawson is an automotive consultant, sales trainer, author, speaker and coach – serving the automotive industry for over 20 years. He helps dealerships improve sales and implement effective leadership practices through Sellchology® - Selling through Psychology. This approach focuses on understanding buying behavior and why some sales approaches are more effective than others. In addition to consulting with dealers, Jonathan frequently speaks at conferences, state association and 20 group meetings. 

He is known for his conversational teaching style and a commonsense approach. His information is fresh because he is in dealerships every month and still sells cars. 

Best contact information or how a viewer can connect:
[email protected]
(866) 769-8083
@Sellchology
www.Sellchology.com & www.PinnacleWorkshops.com

About Glenn Pasch: 
Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

The best way for a company to be successful is to develop your team and find the next group of managers. Too often, individuals are promoted because they were good at a certain job, but that does not guarantee success as a leader.

in this episode, we talk to Michael L Wood, General Manager of Checkered Flag Jaguar/ LandRover and Volkswagen dealerships. He shares his 13 year journey with the group from beginning as a sales associate to GM and how he is leading these dealerships to success. 

We talk about what he looks for in a candidate, the power of mentors and the tactical actions he takes to make sure his managers become successful. As he shares, he cannot go on to do the things he wants to accomplish unless he has trained people to do the job he is currently doing.

 A fantastic conversation with so many takeaways. You don't want to miss this.

Please subscribe, like and share out the episode

About Michael: 
He is a proud alumni of the University of Louisville graduate with a double major in Political Science and Economics. He has been with the Checkered FLag auto group for over 13 years and he is co-owner, with his wife of a Short-Term Rental business named Lane Wood Properties.

Connect with Michael: https://www.linkedin.com/in/michael-l-wood-3a053a43/

About Glenn: 
Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Improving your Social Media Marketing can always be a struggle or an ongoing learning experience. From understanding each platform, embracing their changing nature, what's trending and where is best to spend your ad dollars.
Not an easy task.
In this episode, Sarah Ciociola, head of paid media for PCG Digital.  She shares her views on what is most important in today's marketplace, how to leverage your internal staff and ways to create content that stands out in the market. She oversees a team that handles hundreds of clients and millions of dollars in ad budget so she knows what she is talking about
Another tactical discussion you don't want to miss

About Sarah:

Leading PCG Digital's Search Engine Marketing and Paid Social Media teams as Paid Media Director with the goal of paving the road for digital advertising within a Privacy-First realm.  She has spoken and led workshops at some of the biggest marketing conferences across the US.
Connect:   / sarahciociola 

About Glenn Pasch:
Let’s Connect:
Website: https://bit.ly/3HyFK3J
Linkedin:    / glennpasch 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

Electric Vehicles: everyone has an opinion. Including our guest, Elena Ciccotelli, an award-winning automotive executive, international speaker for the automotive industry and the host / producer of the "EVs for Everyone Podcast."

We dive into this controversial topic to discuss the benefits for consumers and environment to the pressure manufacturers feel from the Government. We also touch on consumer misconceptions regarding owning a vehicle and how dealerships can stand out in the market by becoming the expert on this topic for their market. 

Fascinating and engaging conversation and Elena's energy and passion for this topic is unmatched. 

Enjoy and don't forget to subscribe, share and leave a comment. 

About Elena:

Elena Ciccotelli is an award-winning automotive executive, international speaker for the automotive industry and the host / producer of the "EVs for Everyone Podcast." Known for her passion for technology, travel, and her goldendoodle “Bear,” Elena has made significant contributions in the automotive industry, particularly in the electric vehicle (EV) sector. Her podcast is renowned for its engaging content, offering a mix of entertainment and insightful perspectives on EV technologies.

Among her accomplishments, she has been awarded Auto Remarketing’s “40 Under 40” and “Women in Retail” awards as well as the AutoSuccess “Women at the Wheel” award.

Connect with Elena: https://www.linkedin.com/in/elenaciccotelli/
EV's for Everyone can be found wherever you stream podcasts

About Glenn Pasch: 
Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

Using a Systematic approach to employee training is not optional if you want to succeed. In this episode, discover the blueprint for a new way to train as we unveil Glenn's groundbreaking RESULTS process. 

With years of experience training thousands of individuals and leaders, Glenn has honed a systematic approach that drives tangible results. Join us as we delve into this innovative methodology, offering valuable insights, actionable strategies, and real-world examples. 

Learn how to elevate your training initiatives and propel your organization to new heights with the proven techniques outlined in RESULTS. 

Don't forget to share, subscribe and give us your feedback. 

Let’s Connect: 
Website: https://bit.ly/3HyFK3J
Linkedin:  https://www.linkedin.com/in/glennpasch/

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

In this episode we will be highlighting the organization, Women in Automotive, which is going to be celebrating their 10th year in existence.

We are joined by Veronica Dunford, Partner in WIA along with Gary May, owner of Interactive Marketing and Consulting Services who has joined the board of directors to discuss how they continue to provide services, training and support for women in automotive.

A great conversation for a great organization.
Enjoy and don't forget to subscribe, like and share!!!

Connect with Veronica and Gary and Women In Automotive

Upcoming WIA Annual Conference – May 15-18
https://womeninautomotive.com/Conference

For Veronica
  / ronidawn 
For Gary
  / garymmay 

Let’s Connect:
Website: https://bit.ly/3HyFK3J
Linkedin:    / glennpasch 

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space
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