There is something reassuring about print; it creates an emotional reaction. It’s tangible and has a smell and feel that you can’t replicate. In this episode, Sarah Waddington tell us about her love of print and why it’s an important part of any campaign. It’s been around for longer and people trust print more. Print offers a nice way to disconnect from technology as there’s such a saturation of content online. So grab a brew, sit back and listen… and then grab a printed book and have a good old sniff.
 
Twitter: twitter.com/Mrs_Wadds
LinkedIn: linkedin.com/in/astutework

Empathy Based Marketing:  EBM is about walking in your customer's shoes to understand their experience and how we can better help them get what they want. You don't want to think like the customer. You want to BE the customer. Provide your customers with what they want by understanding what motivates them. Amy shares the story behind the brave move to stop selling at the beginning of lockdown and change the messaging on all Aster Sales marketing campaigns to an empathy based approach ‘We’re Still here’.

Twitter: twitter.com/amynettleton1 
LinkedIn: linkedin.com/in/amy-nettleton-00865348
Website: amynettletonblog.wordpress.com

Natasha Calder , is a PR professional in the public sector and has a blog title ‘Make this viral.’ This episode is from one of Natasha’s blog posts that talks about the anxiety many of us feel when pushed out of our comfort zone. Natasha shares some of her experiences of this anxiety and introduces us to her friend, Polly Panic. You’ll learn how she copes with this as well as explaining why this type of anxiety is a good sign.

Twitter: twitter.com/natashacalder92
LinkedIn: linkedin.com/in/natashacalder
Website: makethisviral.wordpress.com

In this episode, Jenni Field, Business Communications Strategist and Founder of Redefining Communications shares her findings about trends for business and communications in 2021. Jenni carried out some research where she asked her network from the UK and USA what their specific views where on trends for 2021. 4 key themes stood out; Listening, Wellbeing and Community, Hybrid Working and AI Automation. Totally unrelated to the research, you’ll also find out if a Jaffa Cake is a biscuit or a cake.

Twitter: twitter.com/mrsjennifield
LinkedIn: linkedin.com/in/jennifield
Website: redefiningcomms.com

In this episode, Ed Thomas, Group Head of Marketing and Communications at The Wrekin Housing Group tells us about how and why he feels networking is important for your #CommsHero career. Networking isn’t always from behind a screen and getting out and about to meet comms colleagues, peers and local/regional/national events in person is an important part of your role too. Covid has changed this but what will networking life look like in the new normal? 

Twitter: twitter.com/ET_Comms
LinkedIn: linkedin.com/in/edward-thomas-7345036/

In this episode, Rachel Miller, Director of ALLthingsIC shares advice as her business approaches it’s 8th Birthday. There are lots of practical tips on what to look out for if you’re a comms consultant or an in-house communicator. Rachel gives some great advice for 2021 comms planning in the new normal including a change of mindset and skillset.

Twitter: twitter.com/AllthingsIC
LinkedIn: linkedin.com/in/rachelmiller01

In this episode, Lauren Millward shares her some insight in to a tweet that created plenty of discussion amongst #CommsHero types. See for yourself here: https://twitter.com/lmillward86/status/1332259370781077505?s=20

Twitter: twitter.com/lmillward86
LinkedIn: linkedin.com/in/lauren-millward-heaton-0b8b874a

In this episode, Rebecca Sangster-Kelly shares her view on why we do campaigns. Awareness is a waste of time for campaigns and you should consider what do you want your customers to think, feel, do?

Twitter: twitter.com/rsangsterkelly
LinkedIn: linkedin.com/in/rebeccasangsterkelly

Emma shares her journey as a #CommsHero at Johnnie Johnson Housing Trust and how the last 18 months have seen comms playing an integral part of the business transformation.

Twitter: twitter.com/emjmidge
LinkedIn: linkedin.com/in/emma-midgley-acim-31417815

In this episode, host Asif Choudry asks Rachel about spottydog communications and where the name came from, along with what it’s like to be a business owner during the new normal. 

 As Rachel is the newly elected as CIPR President Elect for 2021, he asks why Rachel stood for this position and why people voted for her.

Rachel recently attended her first #CommsHero event and shares her insight on why she attended and what she got out of the week-long event.

Twitter: https://twitter.com/SpotRachel
LinkedIn: linkedin.com/in/spottydogcommunications