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YouTube Podcasting – PCI 351

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YouTube Podcasting Pros and Cons

The use of YouTube as a podcast platform has skyrocketed in recent years. While there are some misgivings about the definition of a podcast and what exactly it means to have a podcast on YouTube, we agree that it is undeniably a useful tool for growing an audience. Tune in for the pros and cons of YouTube podcasting.

Today’s Hosts: MacKenzie Bennett and Mike Dell

YouTube released a “podcast feature” or section.

Mike is more well-versed watching YouTube and, generally, watching all kinds of content on there, where as MacKenzie barely spends time on there unless she needs to.

Pros
  • Discoverability: YouTube is the second biggest search engine
  • Monetization: Automated monetization capabilities, their partner program, etc.
  • Build community: It’s an advantage to build a community on platforms that already have a huge use-base
  • Additional audience: Those that will never move to audio only
    • Cons
    • Video is complicated: Video production can be difficult and require lots of equipment and software that people are unfamiliar with
    • Expensive: Can get expensive quickly depending on editing and production
    • Visual medium: Visuals that are available on YouTube are not useful to those just listening to the audio podcast
    • Little listener/watcher engagement: Especially if you only have a static image
    • SEO: YouTube is the second largest search engine and could distract from potential traditional RSS feed listeners

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          Podcast InsiderBy Mike Dell, MacKenzie Bennett, Dave Clements
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