You’ve Been Sold

You’ve Been Sold

By Kate TerentievaSociety & Culture
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You’ve Been Sold episodes

  • 113. A Fresh Start: How to Harness the Power of New Year's Resolutions in Your Marketing Efforts

    'Tis the season of turning over a new leaf and also the first marketing season of the year, focused primarily on customer acquisition. Tune in to learn more and hear some common products that are pushed while you're goal-setting 😉 (P.S. Here's the Equinox ad I mentioned, the new wildly innovative L'Oréal + Lancôme products, and the story of Kin Euphorics by Bella Hadid)


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    EVERYTHING YOU NEED:      
    Book a brand strategy session with me: https://stan.store/katarinaterentieva     
    Catch up on TikTok + Instagram @katarinaterentieva
    Got a question for me? Send me a voice memo OR submit it anonymously here! 💬 (include equinox, L’Oréal, kineuphorics)

    18 min
  • 112. Unpacking the Importance of Your "Why" with Cody Levine, Co-Founder of Twice Oral Wellness

    A brand built on a story is a brand made to last. That's how co-founders Cody Levine, Julian Levine, and Lenny Kravitz (*fangirl break*) founded Twice -- the toothpaste company breaking all the rules. No perfect smiles. No white, clinical packaging. The infamous yellow toothpaste brand is taking over our shelves, counters, minds, bodies, and souls. Tune in to hear how they did it from Cody himself!


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    EVERYTHING YOU NEED:      
    Book a brand strategy session with me: https://stan.store/katarinaterentieva    
    Join the most supportive storytelling community on the internet: https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva
    Got a question for me? Send me a voice memo OR submit it anonymously here! 💬  

    42 min
  • 111. Navigating Brand Collaborations: Sponsorships, Giftings, and Partnerships Explained

    Got a question for me, like the listener in this episode? Either send me a voice memo OR type your question anonymously here! 💬


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    CONNECT:      
    Book a brand strategy session with me: https://stan.store/katarinaterentieva    
    Join the most supportive storytelling community on the internet: https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva

    14 min
  • 110. Uncovering Your Unique Edge: Tips for Effectively Communicating Your Competitive Advantage
    If you want to captivate the interests of your community, potential investors, and future customers -- then is how you DON'T do it. You're welcome 😉  
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    CONNECT:      
    Book a brand strategy session with me: https://stan.store/katarinaterentieva    
    Join the most supportive storytelling community on the internet: https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva
    12 min
  • 109. Marketing Mishaps: Investigating the Balenciaga Campaign Scandal and the Role of Celebrity Influencers

    The Balenciaga campaign scandal took the internet by storm. Much to our surprise, some celebrity endorsers didn't archive their campaign images (*cough cough* Nicole Kidman). Here's an industry take on why that may be...P.S. You'll find an example of the post I'm referring to here. 

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    CONNECT:      
    Book a brand strategy session with me: https://stan.store/katarinaterentieva    
    Join the most supportive storytelling community on the internet: https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva

    11 min
  • 107. The Double Life of a Marketer: Navigating the Complexities of Being a Consumer and Professional in the Industry

    It's giving Miley & Hannah Montana. Honestly kind of shook barely anyone else is talking about this. P.S. Here's the piece I mentioned about the myths of medical-grade skincare.

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    CONNECT:      
    Book a brand strategy session with me: https://stan.store/katarinaterentieva    

    Join the most supportive entrepreneurial community on the internet: https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva

    19 min
  • 106. Beyond Influence: Why Your Brand Needs More Than Your Large Following to Succeed

    Signed, a brand strategist watching you sell your watch to a bunch of people who love your pizza reviews but don't give a hoot about your watches. 

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    CONNECT:      
    Book a brand strategy session with me: https://stan.store/katarinaterentieva    
    Join the most supportive entrepreneurial community on the internet: https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva

    18 min
  • 105. The Power of Storytelling: Building a Brand That Resonates with Your Audience

    Did you know that 90% of our decisions are made based on emotion? From who we follow to the toothpaste we buy to the seat we choose on the plane -- it's all rooted in how we feel. Tune in to learn how emotional branding helps you stand out in a crowd (both as brand + person of influence). 

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    CONNECT:      
    Book a brand strategy session with me: https://stan.store/katarinaterentieva    
    Join the most supportive entrepreneurial community on the internet: https://stan.store/katarinaterentieva  
    Catch up on TikTok + Instagram @katarinaterentieva

    24 min

About You’ve Been Sold

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