'Tis the season of turning over a new leaf and also the first marketing season of the year, focused primarily on customer acquisition. Tune in to learn more and hear some common products that are pushed while you're goal-setting 😉 (P.S. Here's the Equinox ad I mentioned, the new wildly innovative L'Oréal + Lancôme products, and the story of Kin Euphorics by Bella Hadid)

A brand built on a story is a brand made to last. That's how co-founders Cody Levine, Julian Levine, and Lenny Kravitz (*fangirl break*) founded Twice -- the toothpaste company breaking all the rules. No perfect smiles. No white, clinical packaging. The infamous yellow toothpaste brand is taking over our shelves, counters, minds, bodies, and souls. Tune in to hear how they did it from Cody himself!

Got a question for me, like the listener in this episode? Either send me a voice memo OR type your question anonymously here! 💬

The Balenciaga campaign scandal took the internet by storm. Much to our surprise, some celebrity endorsers didn't archive their campaign images (*cough cough* Nicole Kidman). Here's an industry take on why that may be...P.S. You'll find an example of the post I'm referring to here. 

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P.S. Here's the Reel I mentioned about false advertising.

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It's giving Miley & Hannah Montana. Honestly kind of shook barely anyone else is talking about this. P.S. Here's the piece I mentioned about the myths of medical-grade skincare.

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Book a brand strategy session with me: https://stan.store/katarinaterentieva    

Signed, a brand strategist watching you sell your watch to a bunch of people who love your pizza reviews but don't give a hoot about your watches. 

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Did you know that 90% of our decisions are made based on emotion? From who we follow to the toothpaste we buy to the seat we choose on the plane -- it's all rooted in how we feel. Tune in to learn how emotional branding helps you stand out in a crowd (both as brand + person of influence). 

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