You’ve Been Sold

As you know, Adidas cut ties with Ye after his anti-Semitic remarks. This isn't a dissection of what this means for Ye's personal brand. Rather, this is an inside look into something no one is talking about regarding the marketing/advertising world. Tune in to learn more before I maybe delete this. 

My heart and support goes out to all Jewish people being re-traumatized on the other side of this situation. You are seen, you are heard, you are loved.     

Being aware of how you're perceived is what keeps your personal brand alive and allows you to continue strategically shaping that perception, so that you can keep on serving your community. Tune in to learn more about how to ensure that the way you want to be perceived + how you're actually perceived match up!  

If you're dying to know how to get featured in the press as a personal brand, this episode is for you. Before I began getting press features, I'd ask my more established friends the same question. And now, coincidentally, I'm passing along the same answer I received from them years ago. Tune in!

If you're tired of hearing about niches but nothing explaining why you need to get specific, then this is the episode for you! Step one is figuring out the difference between your niche and your category. This is the SAME process that more established personal brands and traditional businesses use when carving out a space in a saturated market. Tune in!

If you're overthinking your username or whether it'll be an asset within your biz as a person of influence, then this episode is for you! This question comes up both with my 1:1 clients, as well as DMs + comments, so here's my answer 😉

-----  

What do you have in common with Anna Delvey, Kanye West, Hunter Moore, and Paris Hilton? Tune in to find out the root of what influences who you become and why! 

-----  

We have more information now than ever at our fingertips. And everyone thinks they're an expert teacher. Here's what you need to know if you're planning to educate others and create products/services to do so. I hope to see you win!!  

There's a conspiracy theory that a ~certain~ celebrity is being prepped to be the first woman president of the US. This raises the question - so, can people of influence run for office and be involved in politics? Tune in to learn more!

If you're interested in founding a brand at some point in your career, you can take a couple notes from existing celebrity and influencer-founded brands. Oh, and plot twist: no one knows what they're doing, so it's time to get out of your head :) [This episode couples well with Episode 43: How To Transition From Influencer To Brand Founder with Serial Entrepreneur + Creator Dulma Altan]

If you want to make money from your influence, you're going to need more than followers and views. I said what I said ;)