You’ve Been Sold

If you're ready to start working with brands (or already doing so!), this episode is for you. TikToker & model Hanna asked some insightful questions about how to navigate brand relationships, and I shed some insight from having worked for brands both as a creator + an art director. We talk pricing yourself, negotiating fair deals, wtf is a media kit, and so much more! Enjoy xx (PS: Shoutout to Lissette Calveiro for the free pricing worksheet we referenced in this episode!)

-----  

Have you heard of the Sephora Squad? In 2018, 10 influencers walked so that the Sephora Squad could run. Except it was a total scam. On this episode, I'm joined by David Cano (@damericano), a dear friend of mine and LA-based creator. Together, we were 2 of the 10 creators who were part of the ultimate performative diversity scam of the influencer industry. Grab a cup because the tea is spilling 🫖 

-----  

Creative burnout is all too real -- no shame or judgement here! -- and it’s all part of the job. Let’s talk about how you can identify it, manage it, and prevent it.

Disclaimer: If you think that you may be experiencing more than just creative burnout, please consult a mental health professional. Your mind is a blessing and it’s important you receive the proper care for it.

-----  

One of the most controversial topics in the influencer community is how many sponsored posts is too much? What -- if any -- is the golden ratio of organic vs sponsored content? Tune in to tackle this from a brand’s vs follower’s perspective, how to find the right balance, and figure out if you’re a quality or quantity influencer!

CAUTION: PREPARE TO IMPRESS YOURSELF! Do you want to come up with different ideas for holiday content than the usual “trees under a present” spiel? Here you'll get the #1 method used by creative pros proven to get your brain storming with ideas that push boundaries & start conversations. This method will also help you think of content that brands will *actually* invest in (psst: bc you'll now have a method their internal teams use themselves!).

-----  

I know you’ve been asked to create content in exchange for gifts (i've been there). Let’s talk about why this is a big no-no -- especially during the holiday season -- no matter how “thrilled” you are to work with your favorite brand.

-----  

I've never seen anyone talk about influencer rates the way. Especially not for free. Tanisha Cherry, lifestyle influencer with a career in the finance industry, joins me to help you price yourself so you can live beyond the glass ceiling. Stop leaving money on the table -- especially during the holiday season! PS - You can also WATCH this episode on YouTube! Join Tanisha & myself HERE (https://youtu.be/lbgcKb53CFw). 

------

CONNECT WITH TANISHA

instagram - @tanisha.cherry

-----  

Welcome to “Unwrapping The Holidays," a mini series dedicated to all things holiday brand partnerships for influencers. Today’s episode covers securing holiday work as a creator -- when to pitch, how to pitch, insider info on the timeline of holiday partnerships, and more. Tune in!

I know you’ve gotten brand emails that make you want to send them to the depths of hell. If so, this episode is for you! Let’s talk about relationship building, but specifically how to tell brands you deserve more and set boundaries. Respectfully.

WAIT WHAT?! I've turned my value-packed free ebook How To Create Unboring Content into an audiobook with extra little secrets on top of the gems you get in the downloadable PDF. Why does this episode have an expiration date? Plainly put, the book is just too good not to sell. I'll be taking it off as a free resource from my website in order to expand it with more resources + templates to turn this into the closest thing that exists to a textbook on creativity for influencers & creators like you. This audiobook will also disappear, when the free ebook is replaced with the paid version very soon. 

-----