You’ve Been Sold

If you're reading this, then negotiation might not be your favorite word. That's okay! To successfully negotiate for yourself (no matter what strategy you use), you need to understand how negotiations affect you emotionally. Tune into this episode for a mindset trick that will help you feel more confident negotiating with brands and advocating for yourself to put the power back into your hands. 

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If you have trouble finding brand contacts, this one's for you. Don't worry -- you're not alone! You may feel tempted to purchase those "100 Brand Contacts" spreadsheets from other creators and influencer coaches. Sure, it may sound appealing, but tune in to hear why this is not only illegal, but also hurts your relationships with brands. Hope this mindset will help you see brand relationships the way you see those you have with friends, romantic partners, and colleagues!

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If you want to grow your engagement and get people talking about your content, this one's for you. Chances are, you've probably already done it. Tune in to learn how to create polarizing content within your niche ON PURPOSE and STRATEGICALLY. Disclaimer: this psychological tactic is only meant to be used to grow a genuine community; do not use to hurt or manipulate people for the sake of social media validation.

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If being a full-time influencer is your dream, this one's for you. We're tackling one of the most controversial, polarizing topics in the influencer industry -- NICHES. Oftentimes, if a brand or talent manager isn't interested in working with you, it's because they're confused as to the value that you bring to their table. Leave the "lifestyle" niche at the door before you press play, and get ready to leave knowing how to attract THE RIGHT audience for you.

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"It's the hottest new thing in the creator economy!" Except not really. UGC (user-generated content) has been around for a while, but only recently went mainstream, sending all creators into a frenzy. To separate the true from false, Kelly Rocklein (Creative Director + 6-figure-earning PROFESSIONAL part-time UGC creator) breaks down -- what you need to know about UGC, how to get started as a UGC creator, and how to actually build a successful UGC business.  

----- UGC RESOURCES YOU NEED (+ discount codes, thanks to our guest!): 

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Brand deals are great, but what if you could have an additional, more consistent income stream? Nothing quite screams "putting influencer marketing back into the hands of influencers" like having your own brand -- think Jackie Aina's FORVR Mood, Marianna Hewitt's Summer Fridays, Hailey Bieber's Rhode, Aimee Song's Song of Style. Let's talk about the pros and cons of entering your entrepreneur era as an influencer (including some alternatives if founding a brand isn't your cup of tea!). 

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In an effort to put influencer marketing back into the hands of the influencer, I'm introducing you to something brands wish you knew nothing about -- marketing seasons. Tune in to learn how to strategically build relationships with brands, what are the best times to craft pitches, and how you can get a piece of their biggest marketing budgets throughout the year!

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You may have seen lots of talk online about how the influencer industry is dying. Spoiler alert: This $16+ BILLION dollar industry isn't going anywhere anytime soon. Tune in to learn why your personal brand as an influencer is more important than ever, why only having a large following is no longer appealing to brands, and how you can create strong organic partnerships that don't give your audience the ick.

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When you've built a strongly engaged community, what better way to bond with them than to meet them IRL?! But hosting a meet and greet may be harder than it seems. Tune in for event ideas and how to market them strategically, so that your audience actually attends!

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You don't own any of your accounts on social media. That means they can be banned, deleted, and never returned to you at the discretion of TikTok, YouTube, Twitter or any other social platform. Tune in for 2 ways to retain your community + content, whether or not you still have your account. 

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