You’ve Been Sold

If you overthink the creative process behind your sponsored content, I get it! When a brand you love is willing to create with you, that can put some added pressure to make sure everything is perfect. Tune in to hear one mindset trick that will help you create sponsored content your audience will love!

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Remember the Kendall Jenner X Pepsi fiasco? Years have passed, yet we still associate Kendall's influence to a brand deal gone wrong. Tune in to listen how you can avoid being the scapegoat in a brand deal and the clause to look out for in your contracts that can wreak havoc on the career you're building.

Tune in to learn how to uplevel your media kit into a piece of evidence to showcase the power of your personal brand, the success of your brand collaborations, and the strength of your conversion/awareness skills. Put these 3 things in your media kit, cut the fluff, and I guarantee you'll blow any brand's socks off! 

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You get extra brownie points for knowing how to convert your audience as an influencer. Heck, isn't that what influence is - conversion? Conversion to a new mindset, new products, new lifestyle. Tune in for 3 ways you can perfect your conversion skills -- the 3rd is the simplest place to start! 

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We choose to work with people based on their personality and attitude - not just how much money they can make us or what kind of clients they have. Nowadays, someone's vibe on social media can foreshadow what it may be like to work with them. So when someone shows you who they are, believe them. Tune into this episode for a bit of a tea spill of an unfortunate experience I had on behalf an influencer client, and what you can learn from this in your own influencer biz!

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Looking for management? Hiring a manager isn't as glamorous as social media can make it seem. As an influencer, you also need to bring value to your potential manager's or agency's table before signing with them. If you're considering management to take your influencer biz to the next level, this is the episode for you!

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Let's be honest -- establishing any relationship in DMs and emails is tough. It can feel transactional, impersonal, and maybe a bit cold. Tune into to learn one thing you can do to create a stronger, more personal relationships with the brands you're hoping will pay you for collabs. Not only could you end up with clients, but also mentors and friends!

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Remember - you are not your views. You are not your follower count. Influence is stronger than vanity metrics, but some brands don't seem to think so, and thus contribute to a vicious cycle of influencers not prioritizing building a personal brand but rather just building a follower count that doesn't translate to an engaged community. Let's talk about brands' favorite pricing strategy that needs to be thrown away, and how by building a strong personal brand you challenge their way of thinking! 

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Influencer-founded brands are the future of influencer marketing. Serial entrepreneur Dulma Altan (aka TikTok's B-School for Women) shares what makes a celebrity/influencer-founded brand stand out from the rest. Want to join Marianna Hewitt, Selena Gomez, Jackie Aina, and Ariana Grande in launching your own brand during your influencer career? Tune in to learn how to create a thriving product business that people will obsess over, and set yourself up for success to build wealth apart from brand deals! 

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