You’ve Been Sold

Participating in trends can be fun, but often they can be fleeting and dim the light of your personality. Tune in to learn why your speaking videos can give you a bigger return and help you nurture your community!

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Whether organic or paid usage (don't worry - this episode defines both!), you need be charging for each. In fact, that's how influencers make the most money from their brand deals - by licensing the rights to use their content and their likeness. Tune in to learn how you can do the same!  

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I always knew the 9-5 journey wasn't for me. Before I started my talent agency, I was working in corporate America and 95% of my bosses were men. During this time, I learned as much as I could about their leadership style to determine a) what kind of person/leader do I want to be and b) what qualities I absolutely do not want to have. Tune in for a few lessons that I borrowed from the boys that'll hopefully also grow your confidence in yourself, in your creator biz, and in the impact you have on you community. 

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If you feel the need to share everything with your community - this episode's for you! When building a personal brand, it's just as important to consider what you don't want to showcase and what you don't want your audience to have access to. Tune into hear real influencer examples, and how you too can shape how your community perceives you in order for you to attain your goals as an influencer.  

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Aside from doing brand deals, there's other ways you can use your passions to work with brands and diversify your income. I'm joined by Contra's Isabella Lampson (Influencer Marketing Lead) and Samantha Taylor (Head of Social Strategy) to chat more about how creators can enter the freelance world and build brand relationships through your many talents (like copywriting, social media strategy, content creation, graphic design, and more!). Sign up for Contra to start working with brands!

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Whether you're looking to attract more brand deals, receive career guidance, or delegate your inbox management -- you NEED to know the difference between talent agents and influencer managers. Each offer different things to influencers, and choosing the best-fitting person for your needs can help take you further. Tune in to learn more about how agents are different than managers, and which one may be the best fit for you! (P.S. Download this free eBook to learn more about the power of working with managers + agents)

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How did Kim Kardashian decide that Skims was the best move for her? What about Rihanna in launching her Fenty perfume? Tune in to learn why it's important to have greater goals for your influencer career in order to increase the longevity of your success. 

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Let's be honest -- brands have objectives when working with you. They either want to drive sales, grow their communities, bring awareness to a new launch, and more! What separates a "just for fun" creator from an influencer extraordinaire is how well your content ideas can serve the brand + their marketing objectives. Tune in to give the next brand you work with a run for their money 😉 (P.S. Thanks to Justin Moore for inspiring this episode)

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As you know, the relationships you create with your community are different on TikTok versus Instagram. Tune in to learn how brand deals differ on each platform as well, and how you can communicate to the brand which platform may suit their marketing objectives best! (P.S. Shoutout to Simone for giving me this episode idea through our conversation on LinkedIn!)

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Don't get me wrong - I love a cold pitch. But there's nothing quite like tagging your fave brand in a Story that gets their attention. Tune in to hear how you can nurture a brand relationship exclusively through the thing you're already an expert in -- social media!

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