We—and the rest of New York—have a few thoughts on the sprawling, million dollar subway campaign for “Friend,” the AI-powered companion pendant that listens to whatever you’re doing and offers a running commentary on your interactions. It’s yet to ship a single product. Plus, Meta’s new “Vibes,” Palantir tote bags, ChatGPT and Claude’s new marketing pushes, and we ask “why do some brands have so much disdain for the consumer?”

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