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In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about:

• Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model)
• Building your data literacy is a key new skill that everyone in Marketing Ops should be pursuing
• The importance of including costs in your attribution modeling (we break down different ways to approach this)

There is gold throughout this episode, so make sure you listen to the end.

Recorded live October 27, 2021.

Referenced in the show:
MO Pros Technical Workshop: Validation of Your Revenue Tech Center of Excellence

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