Microsoft filed a patent for in-game advertising. Examples include: before or after a multiplayer match, after a major boss fight or story beat, or as a way to earn game time on cloud services. Suffice to say Xbox will not be recovering its reputation any time soon. And if this idea makes them money? Sony will follow soon after. In this one instance though, we may have a hero... Nintendo. Let's talk about why.

Microsoft filed a patent for in-game advertising. Examples include: before or after a multiplayer match, after a major boss fight or story beat, or as a way to earn game time on cloud services. Suffice to say Xbox will not be recovering its reputation any time soon. And if this idea makes them money? Sony will follow soon after. In this one instance though, we may have a hero... Nintendo. Let's talk about why.

Microsoft filed a patent for in-game advertising. Examples include: before or after a multiplayer match, after a major boss fight or story beat, or as a way to earn game time on cloud services. Suffice to say Xbox will not be recovering its reputation any time soon. And if this idea makes them money? Sony will follow soon after. In this one instance though, we may have a hero... Nintendo. Let's talk about why.

YoVG # 544 Incoming Ad-pocalypse!

A couple things inspired this week's episode. First: an incredible 66 post thread from a Capcom developer who worked on RE7. It's since been deleted, but in it he goes over all sorts of BTS that shows how the game came together. The three way tug of war between the producer, the writer, and the developers actually building the game exemplifies the best and worst aspects of all creative work. You can in depth discussions on Reddit that have screen shots or transcripts of his posts. Second: Microsoft says next year their portable will launch, and then a year later (2028) Helix is due to release. Btw: Helix looks like it'll cost between $1200 and $1800. Uh, wut? Yep. We're staring down the barrel of game consoles hitting two grand next generation. This is due to hardware costs that will likely only increase over the next two years. Oh, and if you're hoping that Playstation will come in clutch with a cheaper console: Sony says the RAM alone will cost $600! All this to say that the industry is maybe a little out of touch. Matt thinks talent will be key to solving the problem, and the industry is sorely lacking in the talent of yore. Personally I like to phrase this as craftsmanship. Because that can be developed rather than some innate talent. The problem is businesses haven't put resources into developing their teams in decades. They just lay them off instead. Well, unless you're Nintendo...

A couple things inspired this week's episode. First: an incredible 66 post thread from a Capcom developer who worked on RE7. It's since been deleted, but in it he goes over all sorts of BTS that shows how the game came together. The three way tug of war between the producer, the writer, and the developers actually building the game exemplifies the best and worst aspects of all creative work. You can in depth discussions on Reddit that have screen shots or transcripts of his posts. Second: Microsoft says next year their portable will launch, and then a year later (2028) Helix is due to release. Btw: Helix looks like it'll cost between $1200 and $1800. Uh, wut? Yep. We're staring down the barrel of game consoles hitting two grand next generation. This is due to hardware costs that will likely only increase over the next two years. Oh, and if you're hoping that Playstation will come in clutch with a cheaper console: Sony says the RAM alone will cost $600! All this to say that the industry is maybe a little out of touch. Matt thinks talent will be key to solving the problem, and the industry is sorely lacking in the talent of yore. Personally I like to phrase this as craftsmanship. Because that can be developed rather than some innate talent. The problem is businesses haven't put resources into developing their teams in decades. They just lay them off instead. Well, unless you're Nintendo...

YoVG # 557 Out Of Touch

Nintendo has been quiet this holiday season and we haven't heard anything about Zelda WiiU in forever. Matt and I have some thoughts on what's coming. Check us out on <a href="https://itunes.apple.com/us/podcast/yo-videogames/id1052614847">iTunes</a> and <a href="http://www.stitcher.com/s?fid=76287&refid=stpr">Stitcher</a>!

Nintendo has been quiet this holiday season and we haven't heard anything about Zelda WiiU in forever. Matt and I have some thoughts on what's coming. Check us out on iTunes and Stitcher!

Nintendo has been quiet this holiday season and we haven't heard anything about Zelda WiiU in forever. Matt and I have some thoughts on what's coming. Check us out on <a href="https://itunes.apple.com/us/podcast/yo-videogames/id1052614847" rel="noopener noreferrer">iTunes</a> and <a href="http://www.stitcher.com/s?fid=76287&amp;refid=stpr" rel="noopener noreferrer">Stitcher</a>!

Episode 4: NX rumors and Zelda

Nintendo has been quiet this holiday season and we haven't heard anything about Zelda WiiU in forever. Matt and I have some thoughts on what's coming.
Check us out on <a href="https://itunes.apple.com/us/podcast/yo-videogames/id1052614847">iTunes</a> and <a href="http://www.stitcher.com/s?fid=76287&refid=stpr">Stitcher</a>!

Nintendo has been quiet this holiday season and we haven't heard anything about Zelda WiiU in forever. Matt and I have some thoughts on what's coming.
Check us out on <a href="https://itunes.apple.com/us/podcast/yo-videogames/id1052614847" rel="noopener noreferrer">iTunes</a>&nbsp;and&nbsp;<a href="http://www.stitcher.com/s?fid=76287&amp;refid=stpr" rel="noopener noreferrer">Stitcher</a>!

Konami has one of the worst reputations in gaming. They've driven away several of their star creators and have displayed a general lack of interest in expanding their videogame division. Now that Kojima has walked; this is the end. Light the fire Doods. We're cookin' Konami Burgers tonight.

Konami has one of the worst reputations in gaming. They've driven away several of their star creators and have displayed a general lack of interest in expanding their videogame division. Now that Kojima has walked; this is the end. Light the fire Doods. We're cookin' Konami Burgers tonight.

Episode 3: Pachinko Paradise

Online Gaming: Love it or hate it, it's here to stay. But is an Online element absolutely necessary for a game to succeed? That's what we talk about today.

Online Gaming: Love it or hate it, it's here to stay. But is an Online element absolutely necessary for a game to succeed? That's what we talk about today.

Episode 2: Online Gaming

Sega could have been beautiful! Or at the very least still relevant. Today we talk about our Nostalgia for classic gaming and Matt fills me in on just what happened to one of my favorite companies.

Sega could have been beautiful! Or at the very least still relevant. Today we talk about our Nostalgia for classic gaming and Matt fills me in on just what happened to one of my favorite companies.

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