Season 2: The Great Weird North

Episode 9: Yukon Territory

You know about the Klondike Gold Rush … or do you? The true story of the weirdest gold rush and the colourful characters that were attracted to (or products of) this definitive part of Yukon history are explored in this episode. The seemingly magical draw of all that fortune persists well over 100 years later and that idea led a marketing executive in the 1950s to dream up one of the most successful advertising campaigns ever to sell breakfast cereal. The impact of that super-weird campaign is still felt today.

Warning: some language or themes may not be suitable for all ages.

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