80% of businesses listed for sale never find a buyer. The reason is simple: most founders never build a real exit strategy for their business.
If you want to sell your business for maximum value, understanding business exit planning, M&A strategy, EBITDA growth, and business valuation is critical long before the sale happens.
Most entrepreneurs focus on revenue. Smart founders focus on building a sellable company that attracts buyers, commands premium multiples, and creates real exit wealth.
In this conversation, we break down how successful founders design companies specifically for high-value exits, mergers and acquisitions, and strategic acquisitions. You’ll learn how buyers evaluate companies, what increases valuation multiples, and how to position your company for a profitable sale.
If you’re a small business owner, startup founder, or entrepreneur planning to sell your business, these insights will change how you think about scaling, leadership, and long-term wealth creation.
• How business exit planning actually works
• What private equity buyers look for in acquisitions
• How to increase EBITDA and business valuation multiples
• Why most founders fail when trying to sell their business
• How roll-up strategies create massive enterprise value
• The systems that make companies attractive acquisition targets
The difference between exiting rich and exiting with regret often comes down to strategy, financial discipline, and long-term positioning.
Craig Keegan is an M&A strategist and business exit expert who has helped structure and execute complex mergers and acquisitions transactions across multiple industries.
His work focuses on roll-up strategies, EBITDA expansion, business integrations, and strategic exit planning that help founders maximize enterprise value before selling their companies.
Craig works closely with entrepreneurs to transform businesses into acquisition-ready assets that sophisticated buyers compete for. His approach blends financial engineering, operational optimization, and strategic positioning to unlock real exit wealth.
00:00 Why Every Founder Eventually Exits
02:10 The Problem With Most Growth Strategies
06:05 What Buyers Look For in an Acquisition
10:40 Increasing EBITDA and Valuation Multiples
16:15 How Roll-Ups Create Enterprise Value
22:30 The Biggest Exit Mistakes Founders Make
28:50 Building a Business Buyers Want
34:40 Designing a Strategic Exit Plan
39:10 Final Advice for Founders
Connect With Craig Keegan
https://www.linkedin.com/in/property-masterminds/
https://www.maprofits.com/pregistration
https://link.pipelinepro.co/widget/bookings/bgscmastermind
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