How Alex Built a Multi-7-Figure Marketing Agency from LinkedIn Marketing isn’t just content—it’s conversation, clarity, and connection at scale.

In this episode of the Perpetual Growth Podcast, host Zac Palmer sits down with Alex Sheridan, Founder & CEO of ImpaXS Marketing, a fast-growing agency helping B2B companies build in-house video marketing teams that actually drive results.

Alex went from cold-calling in the staffing industry to leveraging LinkedIn video content to build a thriving business. Now, he’s helping 7- and 8-figure B2B brands eliminate underperforming marketing agencies—and build their own high-impact content systems in-house.

🔑 If you're in B2B, sales, or content marketing, this conversation will show you how to create powerful content ecosystems that lead to inbound growth and long-term brand authority.

💡 What You’ll Learn:

• Why traditional B2B marketing tactics are becoming obsolete

This isn’t just theory—it’s the exact process Alex and his team use to help brands cut costs, increase revenue, and finally gain control of their marketing performance.

🔗 Connect with Alex Sheridan:

Website: https://impaxs.com/

Listen the full episode now to learn how to grow your audience, build brand equity, and turn your content into your best-performing salesperson.

🔔 Don’t forget to subscribe for weekly episodes on growth strategy, sales, personal development, and B2B marketing.

#AlexSheridan #ContentMarketingStrategy #LinkedInMarketing #B2BMarketing #VideoMarketing #PersonalBranding #ImpaxsMarketing #InHouseMarketing #MarketingLeadership #BusinessGrowth #SocialSelling #ContentCreation #ZacPalmer #PerpetualGrowthPodcast #DigitalMarketingTips #InboundMarketing #MarketingForFounders #LinkedInSEO #ContentEcosystem #Entrepreneurship

Mastering Negotiation Through Emotional Intelligence

Negotiation isn’t about pressure—it’s about clarity, confidence, and connection.

In this episode with Mark Mirra, CEO and co-founder of Aligned Negotiation, to unpack what most professionals get wrong about negotiation—and how to fix it.

Mark has trained executives, entrepreneurs, and sales teams at over 150 companies (including Berkshire Hathaway) in negotiation strategy, conflict resolution, and high-performance communication. His insights will change the way you approach deals, teams, leadership—and even your personal relationships.

💡 In this episode, you’ll learn:

✔ How to improve your negotiation skills using emotional intelligence

Whether you’re in sales, leadership, consulting, or career transition, this episode offers real-world negotiation techniques, mindset strategies, and a new way to think about power and presence in conversation.

Website: https://alignednegotiation.com

✅ Subscribe for weekly content on leadership development, negotiation tactics, communication skills, and business mindset.

The best sales strategy isn’t about pushing harder—it’s about leading smarter.

In this episode of the Perpetual Growth Podcast, Russell Scherwin, former CMO at IBM Watson Commerce, global sales strategist, and executive advisor.

Russell shares his personal journey from avoiding the spotlight to training thousands of sales professionals and leading enterprise transformation across industries. His philosophy? The most effective sellers don’t push—they listen, lead, and build lasting trust.

🔎 What you’ll take away from this episode:

✅ Why the best sales leaders prioritize emotional intelligence and trust

If you're in B2B sales, leadership, or business development, this conversation will change how you think about growth, performance, and influence.

LinkedIn: https://www.linkedin.com/in/rscherwin/

New episodes drop weekly — turn on notifications so you never miss a story that could change your game.

🎬 More episodes here: https://www.youtube.com/@ThePerpetualGrowthPodcast

🎧 Audio version coming soon to Apple Podcasts.

👍 Like, comment, and share if this episode reshaped how you think about sales.

#RussellScherwin #SalesLeadership #SalesStrategy #HighPerformanceSelling #SalesCoaching #GoToMarketStrategy #ConsultativeSelling #MindsetMatters #ExecutiveLeadership #SalesTraining #EmotionalIntelligence #ZacPalmer #PerpetualGrowthPodcast #B2BSalesTips #LeadershipDevelopment #SuccessHabits #GrowthMindset #EntrepreneurPodcast

Reinventing the Future of Finance

From retail floors to reshaping fintech—this is what real leadership looks like.

In this episode of the Perpetual Growth Podcast, host Zach Palmer sits down with Becky Reed, COO of BankSocial and a bold force in the credit union and fintech world. With nearly 30 years of leadership across financial institutions, Becky shares how deep self-awareness, decisiveness, and relentless curiosity fueled her growth—from managing a record store at 19 to building cutting-edge decentralized finance solutions today.

Becky’s story isn’t just about breaking into banking. It’s about challenging the system, rewriting the rules, and proving that leadership is less about a title and more about who you are—consistently.

🔍 In this episode, you’ll learn:

👉 Why personal growth is the foundation of leadership (and how to start)

Whether you’re in tech, leadership, banking, or rethinking what it means to grow—this conversation will stretch your mindset and reframe what’s possible.

Company: https://banksocial.io

Book: Credit Unions and DeFi: A Financial Renaissance → Available on Amazon, Kindle, and Audible

📬 Subscribe for weekly conversations on innovation, leadership, personal growth, and redefining what success really looks like.

#BeckyReed #FintechLeadership #WomenInTech #Web3Banking #CreditUnions #LeadershipDevelopment #DigitalTransformation #FintechInnovation #BankSocial #WorkplaceCulture #SelfLeadership #PerpetualGrowthPodcast #FinancialTechnology #DecentralizedFinance #GrowthMindset

How do you create lasting growth without chasing status?

In this episode of the Perpetual Growth Podcast with Matthew Mathison, entrepreneur, investor, and founder of MBL Partners—to explore what it really means to lead in today’s business landscape.

Matthew’s journey spans Wall Street, hedge funds, private investing, and leadership development. But it’s his passion for empowering people at every level—not just the C-suite—that sets him apart. Through his book, Leadership Orbit, and his platform, MBL Partners, he helps businesses and individuals grow with purpose, clarity, and integrity.

🔍 In this episode, you’ll learn:

✓Why traditional leadership models are failing—and what to do instead

This conversation is a must-watch for founders, people leaders, business owners, and anyone rethinking how they lead, hire, and scale.

#LeadershipDevelopment #BusinessGrowth #Entrepreneurship #LeadershipCoaching #MatthewMathison #OrganizationalHealth #FounderMindset #ExecutiveLeadership #WorkplaceCulture #ScalingBusiness #MindsetMatters #PerpetualGrowthPodcast #PeopleFirstLeadership #LeadershipOrbit

This is a solid marketing automation for entrepreneurs

What if automation didn’t feel robotic—but real, human, and even a little weird (in the best way)?

Today, let's welcome the wildly creative and brilliantly strategic RJ Redden, founder of Black Belt Bots and co-creator of TheComeWrightIn.com.

RJ is a marketing automation expert, AI chatbot strategist, and voice for anyone tired of pushy, generic marketing. Her specialty? Creating personalized chatbot experiences that actually connect, convert, and cut through the noise—without feeling like another sales funnel clone.

In this episode, you'll learn:

✅How to build AI-powered chatbots that spark real conversations

Whether you're a coach, course creator, small business owner, or tech-curious entrepreneur—this episode is your crash course in ethical automation, AI in marketing, and designing digital journeys that feel good and work better.

📺 Ready to rethink how you automate, market, and connect?

#AIChatbots #MarketingAutomation #CustomerExperience #DigitalMarketingTips #RJRedden #Entrepreneurship #SmallBusinessMarketing #EthicalAI #LeadGenerationStrategies #MarketingWithPersonality #BusinessGrowthPodcast #PerpetualGrowthPodcast

What if the one thing you've always taken for granted—your voice was actually your greatest asset?

A professional voiceover artist and entrepreneur, Drew Graham, the founder of CE Everything. From humble beginnings in radio and community service to building a thriving voiceover business, Drew shares the raw truth about personal reinvention, mindset shifts, and the power of embracing your true gifts. From radio to voiceover PRO.

🔑 What Drew shares might just reframe how you see your path:

⤷How Drew transformed his natural voice into a full-time business

Whether you're into self-improvement, launching your own creative business, or looking to tap into your unique voice, this episode is for you. It's real talk on authenticity, career change, mental health, and staying true to your path.

📬 Connect with Drew: 

➡️ If you’ve ever asked yourself, “Am I really living the life I’m meant to?” — listen to this.

And if you're looking for that extra spark to chase your next level, this is it! 

🛎️ Like | Subscribe | Share

Help us grow this community of conscious creators, entrepreneurs, and lifelong learners.

New episodes every week on growth, leadership, relationships, and real-life transformation.

#VoiceOverArtist #EntrepreneurJourney #PersonalGrowth #SelfImprovement #MindsetMatters  

I sit down with Johnny Pawlik, the self-made founder and CEO of Mantra Media who went from a struggling mining town to building a global marketing powerhouse. 💼

Johnny shares his incredible journey from touring Europe as a musician to becoming an Oxford-educated business leader whose firm now serves billion-dollar companies and governments worldwide.

 His story of determination, ethical business practices, and international success offers powerful lessons for entrepreneurs at any stage. 🌍

00:00 - Introduction to Johnny Pawlik and his background

Johnny's approach to creating authentic customer connections and prioritizing team wellbeing (including 24/7 psychological support for employees) demonstrates how businesses can thrive while maintaining strong ethics.

Connect with Johnny:

Website: mantrahq.com

This episode is packed with actionable insights from someone who's done it on a global scale! 💡

Don't forget to LIKE, SUBSCRIBE, and hit the NOTIFICATION BELL to catch every new episode of the Perpetual Growth Podcast. 

As I always say, growth doesn't happen by chance—it happens by choice! 🚀

#MarketingStrategy #BusinessGrowth #InternationalMarketing #EntrepreneurJourney

This week’s episode is a must-watch for anyone who wants to speak with confidence, connect with any audience, and turn storytelling into a superpower.

Joining us is Melissa Reaves, founder & CEO of StoryFruition, a coaching company that helps entrepreneurs, executives, and speakers build unforgettable stories for keynotes, TEDx talks, investor pitches, and more.

Whether you’re pitching to investors, leading a team, creating content, or preparing a high-stakes presentation, 

this episode will teach you how to use storytelling for business success and public speaking mastery.

Website: https://www.storyfruition.com/

🛎 Don’t forget to like, comment, and subscribe for more episodes on: 

• Storytelling tips for entrepreneurs

📅 New episodes drop weekly — turn on notifications so you never miss a story that could change your game.

In this 18th episode of the Perpetual Growth Podcast, host Zac Palmer sits down with Andrew Stotz – internationally recognized finance expert, top-ranked stock analyst, and founder of A. Stotz Academy and The Profit Bootcamp – a 12-month coaching system helping family businesses scale profits fast.

But this isn't just about numbers. It's about grit, growth, and real transformation.

This is the episode for entrepreneurs, small business owners, consultants, and leaders who are ready to stop playing small and start making strategic, purpose-driven moves.

🎯 If you're searching for: 

→ You’re in the right place.

All about: Profit Growth, Business Mindset & Recovery

🌐 Connect with Andrew: 

Podcast: https://myworstinvestmentever.com/

Liked this episode?

Smash that 👍, drop your biggest takeaway in the comments, and subscribe for more real conversations with game-changing leaders.

📍New episodes every week → Don’t miss what’s coming.

🎧 Audio version coming soon to Apple Podcasts.

#entrepreneurship #businessgrowth #financialfreedom #ADHDsuperpower #mindsetshift