The hardest working man in hotel research talks with us about the state of hotel brand acquisitions, optimism among investors about urban markets and luxury assets, and how hotels can learn from Taylor Swift (can't we all?).

Plus: What's the most overrated statistic in hotel research? What's one piece of unvarnished advice he'd give to a new investment group? Why are partnerships on the rise in Vegas and Orlando?

https://www.us.jll.com/en/people/zachariah-demuth
https://www.hotelmanagement.net/transactions/review-2024-year-us-hospitality-deals