Content, Briefly

Zapier: How Lane Scott Jones proved a 454% ROI on content


Listen Later

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:

- How Lane calculated a 454% content ROI for Zapier
- How she grew the team from four to 20 people
- How (and why) Zapier publishes 85 articles each month
- How A.I. is speeding up the team's editing workflow

👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/

👉 You can learn more about Zapier here: https://zapier.com/

...more
View all episodesView all episodes
Download on the App Store

Content, BrieflyBy Superpath

  • 5
  • 5
  • 5
  • 5
  • 5

5

20 ratings


More shows like Content, Briefly

View all
Pop Culture Happy Hour by NPR

Pop Culture Happy Hour

11,532 Listeners

Pivot by New York Magazine

Pivot

9,522 Listeners

The Watch by The Ringer

The Watch

5,409 Listeners

The Daily by The New York Times

The Daily

112,060 Listeners

Today, Explained by Vox

Today, Explained

10,212 Listeners

The Big Picture by The Ringer

The Big Picture

5,683 Listeners

Dateline NBC by NBC News

Dateline NBC

47,281 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

357 Listeners

Pluribus: The Official Podcast by Apple TV

Pluribus: The Official Podcast

665 Listeners