What happens when you strip away the marketing noise and focus on what actually drives revenue?
In this episode of Echo Chamber, Westino sits down with James Kaatz, Co-Founder and CEO of Illumination Marketing and founder of SoloCMO. James shares practical insights on SEO, paid media, branding, web development, and building marketing systems that help businesses grow sustainably.
We also explore how his unconventional background as a professional wrestler, firefighter, EMT, musician, and TV executive shaped his approach to leadership, creativity, and problem-solving.
Learn more: https://www.solocmo.io