Zero Lives Left Business, Career & Life Podcast

Pr remains as important today as it's ever been.  But what is PR?  What do businesses need to think about when considering engaging in PR?  How can someone graduating in 2015 get a start in the PR Buisness.

We hear from Cathy Martin Fashion Guru & PR Boss of CMPR in Belfast who specialise in beautiful communications that evoke feeling and leave a lasting impression.  Cathy shares her insight on getting started in the PR Business, Why Pr is important for Businesses, PR Tips for Businesses & how to develop a Career in the PR Business.  

When at School many of us struggle with trying to find a path to choose for our Career. Some decide to follow a path into third level education, others decide a more vocational training route is the way for them, either way we all have choices.  In this episode I chat with entrepreneur Connaire Mc Greevy on this journey from HighSchool, University, starting his first business and becoming a Politican all under the age of 30.

Here how his journey developed and find out tips and advice on how he build his business from a grass roots approach to one of the most successful energy companies in Northern Ireland and how he's now setting out on a new journey to brew craft Beer. Connaire shares honest and frank advice on developing and growing your business & being your own boss.  

In his words "Anyone can make it happen"

Your Website is your shop window to a globa customer base.  In this episode I speak with Claire Savage of CS Editorial based in Portrush.  Claire shares her insights, tips and advice on how a business can get more out of their Website & increase the chance of converting a customer by having compelling,engaging copy on their business website.  

We also discuss the added benefit of why it's important to work with a copy writting professioanal who can help improve visability of your website in the major search engines by having SEO friendly copy.  

Claire also share's her advice for those graduating in 2015 on how focusing on your personal profile online can also help you get noticed by potential employers and why copy on your LinkedIn profile is so important.  To find out more information on claire & her services please visit www.cseditorial.co.uk 

In Episode 10 I decide to leave the comfort of the Zero Lives Podcast Studio and take episode10 on the road to chat with 4 different people all doing great things in their Career & Business.  First up we hear from Nicole Curran from Newry Junior Chamber and the benefits for joining and getting involved in your local Junior Chamber.

Next up is Aidan Malone from Accountancy firm Malone Lynchehaun on a fantastic new cloud based accountancy solution called Xero and how it can help small businesses become more compliant with their accountancy practises.  

We then hear from Lisa Mc Manus of The Wellness Cafe in Newry who shares her advice and insight on why a healthy diet is important.  Lisa also shares her top tips for those people thinking about starting a business in 2015 and why having experience is key.  

Last up I get to chat with Shane Mulholland from Global capital markets software and consultancy firm First Derivatives who's HQ is based in Newry.  Shane shares his insight on what it's like to work for a global company First Derivatives and the opportunities which are available for graduates.  

In episode 9 I chat to NI Social Butterfly Lyndsay Malone Northern Ireland Lights who chats about her role as Web Show Presenter and Events Blogger.  Lyndsay's jobs to suss out all sorts of cultural events, venues and local talent.  She shares with me what the talent scene is like in Northern Ireland and how NI Lights helps artists & muscians get promoted via their regular web show which she presents.  

We chat about how she got started in the NI Entertainment scence and what her job involves.  Lyndsay shares her insight and advice for thoses seeking to get into a career in the media industry.  

To find out more information about Lyndsay you can check her out on Twitter @LyndsayMalone or via her Web TV Show by Clicking Here

In episode 8 I chat to Aine Bermingham Utter Digital.  Aine shares her valuable insight and experience into the world of blogging for business.  What makes a successful blog?  How do you drive traffic to your blog?  How does a business find the time to blog? These questions and more are what we discuss. 

Aine gives real practial tips for how businesses can gain more from blogging and the steps which they need to take to ensure it's a success.  Following on from Episode 7 blogging is a key component to SEO and in this episode Aine explains why.  

If you want to find out more information on Aine Bermingham &  Utter Digital Click Here  or connect with her on Twitter @UtterDigital

In episode 7 I speak to Brian Power owner of Avantech Web Design, Development & IT Consultancy based in Cork.  Brian shares his insight on SEO and how businesses both small & large can get more out of their efforts.  

Brian helps demystify SEO and what SMEs need to think about.  He shares 6 tips to better SEO and what businesses need to know about Google's Penguin 3.0 and how can this affect your Business?

We also chat about those with an interest in SEO how to develop a Career in the Industry.  You can find out more information about Avantech by clicking here or by following them on Twitter @AvantechLabs

In episode 6 I speak to Nial Toner Senior Digital Marketing Exective at The Tomorrow Lab in Belfast.  Nial shares his valuable insight on how graduates in 2015 can kick start their Career in Digital Marketing. Nial gives practial tips and advice on why blogging is important and landing work experience are 2 of the most important factors for future digital marketing professioanals to factor in.  Key Steps to get your Career started in Digital Marketing.  

In the second part of the interview we get to explore the world of Digital Marketing for SME's and how Small Businesses can get more from their Digital Marketing efforts - Nail shares some really valuable advice on why Content and personality matters, just why engaging content matters and how SME's can benefit from Link Building.  

You can find out more information on The Tomorrow Lab Belfast by clicking here  and follow Nail on Twitter @nialtoner

In episode 5 we take a look at inside the world of recruitment  - I talk to Derry based Head Talent Finder Lynn Jennings of Talent Social.  Lynn shares some great advice and insight for anyone currently on the look out for new employment opportunities as well as advice for Students graduating in 2015.   In episode 5 we look at:

We also chat about why your Online Reputation is so imporant and how you can help protect it.  For more information on Lynn check out Talent Social  and follow her on Twitter @talentSoc 

In Episode 4 we look at what it is like to work within Marketing in a Tech Start Up?  I chat with Marketing Superstar Emma Leahy about her journey from a student at the University of Ulster to a freelancer and how she landed a job with Northern Ireland based Tech Start up Get Invited   

Emma chats about why getting experience is an important part of the learning experience and how surrounding yourself with the right people is key.  She chats about why having passion alone is not enough to be successful and how she lives by the words of Mike Lowe "Don't follow your passion,but always bring it with you"