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Landing a major retail account can change a brand overnight, but only if the operational foundation is ready to support it. Join Paul Verdu and Mitch Wedemeier from Octopi, a co-manufacturing partner backed by Asahi Group, to break down what really happens when brands scale into large national and club retailers.
You'll learn:
• Why landing a retailer like Costco or Target often creates a 90 to 180 day production sprint and what must happen within that window
• The critical documentation required including specs, certifications, and material data to enable a smooth transition between co manufacturers
• How differences in co-manufacturer equipment and capabilities impact product quality, timelines, and scalability
• Common surprises around packaging, lead times, and retailer requirements and how to plan for them early
• How to balance forecasting, inventory risk, and production flexibility to avoid stockouts amid unpredictable reorder cycles
By BevNET Inc.5
3232 ratings
Landing a major retail account can change a brand overnight, but only if the operational foundation is ready to support it. Join Paul Verdu and Mitch Wedemeier from Octopi, a co-manufacturing partner backed by Asahi Group, to break down what really happens when brands scale into large national and club retailers.
You'll learn:
• Why landing a retailer like Costco or Target often creates a 90 to 180 day production sprint and what must happen within that window
• The critical documentation required including specs, certifications, and material data to enable a smooth transition between co manufacturers
• How differences in co-manufacturer equipment and capabilities impact product quality, timelines, and scalability
• Common surprises around packaging, lead times, and retailer requirements and how to plan for them early
• How to balance forecasting, inventory risk, and production flexibility to avoid stockouts amid unpredictable reorder cycles

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