Zest for Business

Is your marketing more random than strategic?

Are you spinning your wheels without real business growth?

Do you know why most small businesses struggle to convert leads?

On this episode, I introduce the forthcoming release of the LEMONADE Plan book and why I've written it.

The tl;dr is that I want to help more small businesses learn how to turn their marketing from scattered tactics to a purposeful, profit-generating strategy.

What I cover in this episode:

• Why copycat marketing fails businesses
• The hidden costs of random marketing tactics
• How strategy alone isn't enough for business growth
• Combining marketing, sales, and systems thinking
• The two critical markers of business success

You can access the resources for this episode at https://getsystemswise.com/ep46

Is your landing page failing to convert visitors into leads? Are people leaving your website without taking action?

In this episode, discover the five most common landing page mistakes that could be costing you valuable opportunities. Learn why most businesses focus on the wrong audience stage, and how to align your landing pages with your visitors' real needs.

Things we cover in this episode:

* Why targeting the wrong buyer journey stage kills conversion

* How expert knowledge can actually hurt your landing page effectiveness

* The crucial elements missing from most landing pages

* Simple fixes to dramatically improve response rates

* Clear implementation steps you can take immediately

Discover how to transform your landing pages from random marketing efforts into systematic lead generation tools. Learn the proven framework for creating pages that connect with visitors at every stage of their journey.

Get the episode resources at getsystemswise.com/ep45

Listen now to start converting more visitors into valuable leads.

Are your lead generation efforts limited to your own website?

Could you be missing valuable opportunities to capture leads elsewhere?

What if some of your best landing pages weren't even on your own site?

Get practical insights into three powerful ways to capture leads beyond your website. Each method opens up new opportunities to connect with potential clients where they already are, making lead generation more natural and effective.

Things we talk about in this episode:

• Linktree-style pages: Create a hub for all your important links and offers
• Social media lead forms: Simple, native lead capture without needing a website
• Affiliate landing pages: Co-branded pages on partner sites that bring warm leads

Connect with, or message, Gareth on LinkedIn at https://askgareth.com

Get the notes for this episode at https://getsystemswise.com/ep44

Resources referred to in this episode:

1. LinkTree link in bio tool
2. Buy GoHighLevel directly as a SystemsWise affiliate (support available)
3. Or, get GoHighLevel with SystemsWise's 8 x LEMONADE Plan processes built in

Are your landing pages speaking to the wrong audience at the wrong time?

Do you worry about scaring away early-stage prospects with hard-sell messages?

Not sure exactly what to include in your sales-focused landing pages - and when?

Get practical guidance on creating bottom of funnel landing pages that convert effectively. Learn when to deploy these conversion-focused pages, the four distinct types you might need, and why keeping things straightforward could be your secret weapon.

Things we talk about in this episode:

• The four different types of bottom of funnel landing pages and when to use each
• How to match your landing page message to where visitors are in their buying journey
• Critical elements that build trust and credibility with ready-to-buy prospects
• Common mistakes that can break trust at the crucial moment
• Smart techniques to reduce friction in your forms and boost conversions
• Tips for testing and improving your landing page performance

Read the full summary show notes and get the landing page guides at: https://getsystemswise.com/ep43

Connect with, or message, Gareth on LinkedIn at https://askgareth.com

Are your landing pages missing the mark with prospects who want solutions?

Confused about what content belongs in the middle of your funnel?

Need help turning researchers into leads?

Find out how to create middle-of-funnel landing pages that help solution-aware prospects take the next step. Learn from proven frameworks that make your content more compelling and your opt-ins more attractive.

What you'll discover:

• The two most effective types of MOFU landing pages
• Why quiz-style landing pages work well for solution seekers
• Five proven content themes that build trust and credibility
• Simple ways to turn blog posts into high-converting landing pages

Access the full show notes and downloadable guide at: https://getsystemswise.com/ep42

These are the books mentioned in the episode:

• "They Ask, You Answer" by Marcus Sheridan
• "Content Fortress" by Martin Huntbach and Lyndsay Cambridge

This is the "CRM Bingo" takeaway that I refer to in the show as an example of Expectations Setting in MOFU landing page content

Connect with Gareth Everson on LinkedIn at https://askgareth.com

Are your website visitors slipping away without a trace? Wondering if your landing pages are too complicated - or too basic? Not sure which type of landing page to use for new visitors?

Get clear on the three types of Top of Funnel (TOFU) landing pages that can turn anonymous website visitors into leads. Learn which elements to include (and what to strip out) to make your pages more effective.

Topics from this episode:

* The three specific types of landing pages for new visitors

* Why you shouldn't wait for perfection before launching your first landing page

* Simple ways to build trust with visitors who don't know you yet

* Common mistakes that make landing pages less effective

Read the full show notes and download the guide at getsystemswise.com/ep41

Connect with Gareth on LinkedIn at askgareth.com

Are your website visitors leaving without taking action? Think landing pages are just for the tech-savvy? Worried you're missing out on leads because your pages aren't working hard enough?

Get clear on the different types of landing pages and when to use each one. Learn which pages could transform casual browsers into valuable leads - without needing deep technical knowledge or a massive budget.

Things we talk about in this episode:

• The essential difference between regular web pages and landing pages
• Why some landing pages work better than others for specific scenarios
• How to pick the right landing page type for your particular business needs
• Simple ways to make your pages work harder to capture leads

Read the full summary show notes and watch the video at: https://getsystemswise.com/ep40

Connect with, or message, Gareth on LinkedIn at https://askgareth.com

Have you heard that you need a 'landing page' to promote your services? Does the idea of creating a landing page fill you with dread - or confusion? Do you know the difference between a landing page and a funnel? Understand the specific role of these single-action pages in your marketing toolkit. Get a preview of our upcoming series covering best practices, common errors, and methods to enhance performance.

Read the full summary show notes and watch the video at: https://getsystemswise.com/ep39

Things we talk about in this episode:

• What a landing page is, and when you might need one
• The difference between a landing page and a conventional web page
• The difference between a landing page and a funnel

Connect with Gareth on LinkedIn at https://askgareth.com

Guard your business's core: products and intellectual property. Learn to shield unique methods, digital assets, and brand identity. Find out how to back up key business materials and keep things running when faced with surprises.

Read the full summary show notes and watch the video at: https://getsystemswise.com/e38

Things we talk about in this episode:

• The importance of trademarks
• The risks of relying on cloud-based storage solutions
• The risk of NOT purchasing source files from your marketing suppliers
• The risk of not keeping everything organised and to hand!

Connect with Gareth on LinkedIn at https://askgareth.com

Have you ever managed to lock yourself out of the software you need to run your business? Has your website or any social profiles ever been hacked or targeted? Do past employees or freelancers you no longer work with have access to important passwords? Do you KNOW who has access to your key platforms?

With systems security, prevention is MUCH better than cure!

Read the full summary show notes and watch the video at: https://getsystemswise.com/e37

Things we talk about in this episode:

• Common security holes exploited by hackers, or disgruntled or complacent former employees / contractors
• The pros of various password management solutions
• The benefit of 2-factor authentication, and different authentication options

Connect with Gareth on LinkedIn at https://askgareth.com