Confused about how to niche your business? This episode breaks down five crucial questions to pinpoint your ideal market and tailor your offerings. Target the right market, understand their challenges, and refine your product or service for maximum impact. Ideal for solopreneurs wanting to streamline their focus.

Read the summary show notes and watch the video at: https://soloprenyear.com/ep25

Navigating your solopreneur journey? Discover the pivotal decisions every solopreneur faces and learn how to avoid the feast and famine cycle. Gareth shares insights on maintaining a steady lead flow and deciding between outsourcing or hiring your first employee.

Read the summary show notes and watch the video at: https://soloprenyear.com/ep24

How you budget for CRM systems and marketing at every stage of your business when you don't have any software experience can be daunting. At one end of the spectrum, it leads to having too little systemised and too much being done manually; and at the other end a mess of digital spaghetti and no control or momentum at all. Get ideas and strategy to use the software and digital investments that will help you transition from startup to scale-up by learning how to utilise lead magnets, email nurturing, and advertising to drive growth.

See the full systems breakdown at: https://lemonadeplan.com/choose-marketing-systems

Read the summary show notes and watch the video at: https://soloprenyear.com/ep23

When you work for yourself, everything is on you. If you have an ‘off day’ or ‘off week’ or ‘off month or year’ that’s on you. Not even Cher can “turn back time”. All-in-one CRM is the most cost effective virtual assistant you can hire, who always turns up on brand, representing you at your best, 24/7, 365 days a year and for less than £5.50 a day. See what you can do with it that you couldn’t achieve on your own and why it’s better than any VA or first permanent hire.

Read the summary show notes and watch the video at: https://soloprenyear.com/ep22

Curious about CRM systems? Find out how they can benefit your small business. From managing client data to automating tasks, Gareth breaks down the essentials and shares advice on picking the ideal software for solopreneurs.

Read the summary show notes and watch the video at: https://soloprenyear.com/ep21

Find out the top 5 marketing mistakes solopreneurs often make, including inconsistent lead generation and "the blank page" problem. Learn practical solutions to these issues so that you can avoid them and boost your marketing effectiveness. Ideal for solopreneurs looking to refine their approach and achieve better results.

Read the summary show notes and watch the video at: https://soloprenyear.com/ep20

Small business lead generation is regularly overcomplicated but it doesn’t have to be overwhelming. In this episode, find out three simple strategies to attract new clients: free content creation, paid advertising, and forming partnerships. Choose the one that's the right fit for your business and improve your lead generation efforts.

Get the resources from this episode at: https://soloprenyear.com/leads

How can you tackle inconsistent lead flow and its impact on your business? Generating a lead a day can keep your business thriving, even during slow periods. Join me as I explore strategies to maintain a steady influx of new leads, ending the feast and famine cycle for consistent clients and stable revenue.

Read the summary show notes and watch the video at: https://soloprenyear.com/ep18

This episode recaps the 8 crucial steps of the Lemonade Plan for small business sales and marketing. Learn how to refine your approach for more consistent results, from attracting leads to securing loyal clients. Plus, discover the 3 key metrics that will help focus your marketing performance and efforts for success.

Read the summary show notes and watch the video at: https://soloprenyear.com/ep17

Understand the "3 R's" of marketing endorsements: Reviews, Referrals, and Repeat Sales. Learn how to seed these outcomes early in your client relationships, turn reviews into case studies, ask for referrals effectively, and ensure repeat business with satisfied clients. Find practical strategies to turn endorsements into lasting growth for your business.

Read the summary show notes and watch the video at: https://soloprenyear.com/ep16