ZigZagging into Marketing Technology

ZigZagging into Marketing Technology

By Faylene BellBusinessMarketing
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ZigZagging into Marketing Technology episodes

  • Email Marketing Tips for Higher Open Rates
    There are several email marketing strategies you can take to help generate higher open rates and thus higher conversion.  In this podcast, I share some of my personal stories tied to successful email marketing campaigns. I highlight personalization approaches, email marketing automation tools and testing formulas to help you understand the basics behind email campaigns that work.

    17 min
  • What is PPC - Paid per Click Advertising?
    Pay per click advertising is an umbrella term for online paid ads where you only pay teach time someone clicks on your ad, hence the name pay per click.  A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions.  Listen to my podcast to learn more.
    12 min
  • Search Engine Marketing Techniques

    Search engine marketing (SEM) is a combination of techniques and marketing methods that aim to make your company dominate the search engine results page for a particular set of phrases, questions, and keywords.  This is done in two ways: Search engine optimization (SEO) and with paid search ads (PPC).  Listen to my podcast to learn more.

    13 min
  • 5 Tips for a Successful Website

    Your website is the most important digital marketing channel and 90% of consumers visit a website "before" making a purchase decision.  Your website is your best critical marketing asset and is the storefront in order to build awareness, drive leads or generate sales.  Follow these 5 basic digital marketing principles and you'll have a successful website experience.

    15 min
  • 3 key apps to use in your job search

    3 key apps to use during your Job Search:  1) LinkedIn is a solid all-in-one job-search app, perfect for networking, and searching for jobs. 2) Glassdoor allows you to search the newest job listings and read company reviews.   3) Blind is an app keeps user identities anonymous. You can see different salary and stock offers by company along with interview tips.  I will share more thoughts on these 3 apps in my podcast episode.

    13 min
  • 5 Suggestions to prevent Burning Professional Bridges

    When the term Professional Bridge is used it means these are the relationships in tact that have helped you zigzag into different roles or industries throughout your career. It’s important to realize the value of keeping your professional relationships strong and not jeopardize a future job or opportunity because of a bridge that you have burned.   In this episode, I share 5 Suggestions so that you don’t burn professional bridges.

    8 min
  • 5 Warning Signs when to Switch Jobs

    Did you know that people might have  up to seven careers in their lifetime?   From high school to adult life, it’s not that many if you think about it. Change is difficult, but the benefits pay off in ways you might never imagined possible, both professionally and personally.  If you're still on the fence about making a career switch, here are 5 reasons to switch jobs, even if you don't want to. 


    12 min
  • Interviewing and Job Hunting Tips during Virtual Times

    We have been living in the world of Covid for almost 11 months and the majority of the workforce has shifted to working virtual regardless of your geographic location. However, you might still be looking for a new opportunity.  I’ve seen thousands of resumes come across my desk and have performed hundreds on interviews (both in person and virtually). Therefore, you might find these Top 10 Interviewing and Job Hunting Tips helpful during these virtual times.

    15 min
  • 5 Key Transferable Skills in Marketing Technology
    As you ZigZag into different roles with different employers or even within the same company, you might be faced with questions about your skills. Regardless of what industry or geographic location or company size if you can keep improving upon these skills, you won’t have any issues articulating your value to someone.
    9 min

About ZigZagging into Marketing Technology

From the publisher's feed

ZigZagging into Marketing Technology Podcast, hosted by Faylene Bell, teaches you how to thrive in Marketing with a flexible mindset, gain valuable career tips, get into technology without having to…