Gina is joined by President of Launch, Mark Orttung, and  Zone To Win author Geoffrey Moore to talk about the market enterprises are currently in and what to do with it. 

This week, Gina and guest co-host and President of Launch, Mark Orttung, talk with Geoffrey Moore about his  theory on enterprise business strategy and his book Zone to Win. Moore speaks on the four zones businesses exist in: performance, productivity, incubation, and transformation and how enterprises can get ahead and stay competitive in the current market. Listen into this discussion on leading enterprises through incubation and transformation.

Enterprises creating governance models after start ups for their incubation zone to get ahead and stay competitive. Leading an enterprise through transformation 

Links:

Zone to Win

Crossing the Chasm

Geoffrey Moore LinkedIn

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