Total Retail Talks

zulily Targets Millennials Via Merchandising Efforts


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In episode 149 of Total Retail Talks, Kerry Gibson-Morris, vice president, merchandising, zulily, discusses the merchandising tactics the online retailer of apparel, home goods and other products uses to target specific customer segments, and millennials in particular. In addition to detailing zulily's strategy, Gibson-Morris shares her advice for other retailers looking to optimize their merchandising…
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Total Retail TalksBy Total Retail

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