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The Gait Guys: Exploring the Links between Human Movement, Biomechanics and Gait. Website, www.thegaitguys.com We blog daily on Tumblr, Facebook & YouTube
www.TheGaitGuys.com

*NEW: Occult ankle injuries and other tidbits

Velocity, timing, stance and swing phases, injuries, center of pressure, step width, .... lots of good topics today

*NEW: Split treadmills, limping and prioprioception.

*NEW: How to get started with a client

This time around we introduce some new literature to provoke some clinical thinking that will inform, amuse and hopefully entertain you.  We also introduce the newest athletic tape to the market, surely someone will rip off our idea, but hopefully they will tag our name to it and help make us famous.

NEW:  Hips, Hops and Limb Spin

*NEW: Case studies and clinical thinking.

The Gait Guys Podcast

Every two weeks, we air an interview with a data scientist or someone on their way to becoming a data scientist, to learn about their path to get to where they are today. We also discuss a data science learning activity for the Becoming a Data Scientist Learning Club.

Topic tags: data science, data...

In the first episode of this podcast recorded in front of a live audience, Renee interviews Andrew Therriault, who was formerly the Director of Data Science for the Democratic National Committee & Chief Data Scientist for the City of Boston, and is currently Data Science Manager at Facebook.

Becoming a Data Scientist Podcast Episode 17 – Andrew Therriault

Renee interviews Randal S. Olson, Senior Data Scientist in the Institute for Biomedial Informatics at UPenn about his path to becoming a data scientist, his interesting data science blog posts, and his work with non-data-scientists and students.

Becoming a Data Scientist Episode 16 – Randy Olson

David Meza is Chief Knowledge Architect at NASA, and talks to Renee in this episode about his educational background, his early work at NASA, and examples of his work with multidisciplinary teams. He also describes a project involving a graph database that improved search capabilities so NASA engineers could more easily find "lessons learned".

Becoming a Data Scientist Podcast Episode 15 – David Meza

In this first episode of "Season 2" of Becoming a Data Scientist podcast, we meet Jasmine Dumas, a new data scientist who tells us about going from biomedical engineering into a data science project experience and then finding her first job as a data scientist.

Becoming a Data Scientist Podcast Episode 14 – Jasmine Dumas

Renee interviews Dr. Ed Felten, the Deputy U.S. Chief Technology Officer, about the Future of Artificial Intelligence

Becoming a Data Scientist Special #2 – The Future of AI with Dr. Ed Felten

Becoming A Data Scientist Podcast

Join me for conversations with some of the most interesting people in the world. I am not holding back any punches and I promise not to be politically correct.

My only disclaimer: 
If you are offended by the truth - Please Go Away.

Ben and Ernest discuss anti-aging, nutrition, bio-hacking, health, performance longevity, supplements, food, cholesterol, heart disease, statins, eggs, blue zones, mitochondria function, centenarians, and much more. As founder and CEO of Kion, Ben Greenfield creates step-by-step solutions – from supplements and fitness gear, to coaching and consulting, to education and media – for the world’s hard-charging, high-achievers to live a truly limitless life with fully optimized minds, bodies and spirits – all from his quiet home on 10 acres in the forested wilderness of Washington state. Whether you want to become the complete mental athlete with a flawless brain and nervous system, attain an ideal human body that fires on all cylinders from performance to beauty to hormones and beyond, or achieve true and lasting health, happiness, and longevity, Ben combines intense time-in-the-trenches with ancestral wisdom and modern science to make your dreams a reality. The books we discussed were: The Metabolic Approach to Cancer, by Dr. Nasha Winters Undoctored, by Dr. Dale Bredesen Genius Foods, by Max Lugavere Also keep an eye out for Ben Greenfield's upcoming book, The Super Human Prescription. You can find more about Ben Greenfield and longevity at: bengreenfieldfitness.com  getkion.com His social media can be found via Instagram @bengreenfieldfitness  Twitter @bengreenfield and Facebook https://www.facebook.com/BGFitness/

#35 - Ben Greenfield - Anti-Aging and Biohacking

This Episode Ernest Emerson discusses all the updates going on with Knives, Guitars, and life in general.

#34 - Emerson Update

Steve Shackleford is the Editor for BLADE Magazine. Listen in as we discuss Steve's career, the last 45 years of BLADE Magazine history, as well as the movers and shakers in the cutlery industry. This is the podcast you don't want to miss! Instagram for BLADE Magazine @blade_magazine Facebook page for BLADE Magazine https://www.facebook.com/blademag/

#33 - Steve Shackleford, Editor of BLADE Magazine

In this podcast, Ernest Emerson answers questions from supporters and followers on various social media platforms. Recorded live on 10/18/18.

#32 - Q&A with Ernest Emerson

Rob Smith is the founder of Resco Instruments, an American Watch Brand. Resco was not conceived overnight but rather over many years of careful planning and consideration. As a matter of fact, R.E. dreamed of building a watch company many years ago but due to the dynamic nature of his "Day Job" things had to be put on hold. During this time, designs were refined and plans were laid just waiting for the right time to be set into motion. In 2009, the time was right. Founded in 2009, Resco Instruments set out to build a sleek, simple and rugged timepiece. This vision was realized with the production of the Gen1 Patriot model. Ernest and Rob discuss: Small Towns, Tinkering, life & death on a farm, crisis, SEALs, watches, fire fighters, the Bosnia Conflict, Over-Enginnered, watch movements, PTSD, Turkish Coffee, and much more. You can find more info about Resco Instruments at: https://rescoinstruments.com/ or 619-203-4581

#31 - Rob Smith, Founder of Resco Instruments

Ernest Emerson Podcast

Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.

Here's another favorite of the "let's screw the sheeple" crowd. This is usually presented as a component of the Amazing Amazon Business they're going to cheat you how to build. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT Welcome to Chris Malta's EBiz Insider Podcast, where the only thing you have to worry about is anybody ELSE you might listen to. Here's another favorite of the "let's screw the sheeple" crowd. This is usually presented as a component of the Amazing Amazon Business they're going to cheat you how to build. They tell you that you need to get "unique" products into the marketplace and create your own brand with a "Private Label" because it will be impressive and cool and people will buy lots of it and love you. NO. First, let's think about the concept of "unique". On the Internet, people search for things they know about. They know about those things because of something called Consumer Awareness. Consumer Awareness is created by the manufacturing companies that make products. They do it by spending tens of millions of dollars in real-world mass media advertising. They have to do that. If they don't, the big-box stores won't carry their products because consumers won't know about them and they'll be harder to sell. Yes, it's a thing, and has been forever both in the physical world and online. Make sense so far? So, "unique" products are by definition..."unique". That means there is NO general Consumer Awareness. Most people don't know about them. They're new and unique. Here's a news flash for the Scam Boys. The internet is based on Search. So is Amazon. So is eBay. The only way a consumer can find a product is if they search for it. That means they have to know what it is. If it's "unique", they don't know what it is, and will never search for it. That means you can't make any money with it. DUH. Now let's talk about the "Private Label" thing. Labeling is about branding in the Real Business World. Brands are created to instill confidence in consumers, so they will keep coming back to the brand and buy it over and over again because if the brand is built right, consumers TRUST it. It takes years and tens of millions (sometimes hundreds of millions) of dollars to create a brand strong enough that large numbers of consumers will trust it enough to make it worthwhile to manufacture and sell. Slapping a sticky label that says "Joe's Coffemakers" on a cheap product from China is NOT creating a brand! Which would you rather buy? A Joe's Coffeemaker, or a Cuisinart Coffeemaker? See what I mean? This whole Private Label thing was created by some skeezy marketer somewhere as a way to make you feel cool because you "own a brand". It has ZERO value in the retail marketing world. They'll charge you tens of thousands of dollars to "teach you" how to create that brand. For all that money, you get told to slap sticky labels on cheap stuff from China, and you end up NOT owning a brand. You own some sticky labels, a bunch of junk from China and a miserable future trying to get rid of that cheap crap that you "Private Labeled". Don't do it, please. To learn to start a REAL online business that actually makes a full time living, check out my FREE EBiz Insider Video Series at Chris Malta.com. Thanks for listening, and I'll catch ya next time.

Private Labeling: Yes or No?  | Chris Malta's EBiz Insider Podcast

Ever wonder why so much product pricing ends in 95 or 99 cents? Those are known as “charm prices”. They use what we call the “Left Digit Effect” to apply retail psychology to product pricing.   Be sure to Subscribe to the Show!  Find much more TRUTH about ECommerce on my site.   EPISODE TRANSCRIPT Product Pricing: Do It Right When I teach ECommerce, product pricing is always required learning. People have such horribly skewed notions about product pricing that it's always an eye-opener for them. Before we get into it, it's very important to understand that if we’re going to talk about product pricing, we need to talk about WHERE you sell online. The worst thing you can possibly do to ANY small retail business is to put it squarely in the path of a crazed, charging herd of the most bargain-hunting consumers on the planet. A small home-based EBiz simply can’t compete in a serious bargain-hunting situation. It doesn’t yet have the buying power that the much bigger companies do. That means that the home-based EBiz pays a higher wholesale price per product and can’t make any profit when competing on price in front of consumers who are specifically bargain-hunting. This is why it’s so difficult for a small EBiz to succeed on eBay and Amazon. Over the past several years, these huge bargain-shopping venues have become favorite hangouts for large wholesale and manufacturing companies who sell directly on eBay and Amazon, often under anonymous seller names. They can undercut any small business on price. They thrive in price-driven destination sites like eBay and Amazon, and that leaves you out in the cold. If you’re not making at least a 20% to 45% profit on your sales, you’re not going to make a living at it. So where should you be selling? The best place for a home-based EBiz is, always has been and always will be on it’s own web site. Why? Because your best customers are those who are searching for what they REALLY WANT, not for the lowest possible product pricing. When consumers are bargain hunting, they tend to go DIRECTLY to eBay, Amazon, Walmart.com, etc. However, when they search for what they REALLY WANT, they go to Google. Far, far more consumers search for products on Google than on eBay, Amazon and Walmart.com COMBINED. Consumers who search on exactly what they really want are doing what’s called “Discretionary Purchasing”. When people are buying on a Discretionary basis, they aren’t nearly as concerned about product pricing as they are about quality and getting exactly what they want. THAT is the sweet spot for retail businesses either online or offline. Discretionary consumers far outnumber bargain-hunting consumers, and they will pay a reasonable retail price to get what they want. For a small business, that translates directly to reasonable profits. I know, I know; you might be selling on eBay or Amazon. However, all that had to be said in order to talk about product pricing. The rest of this discussion pertains to ANY place that you’re going to set a retail price. 1. THE PSYCHOLOGY OF PRICING Ever wonder why so much product pricing ends in 95 or 99 cents? Those are known as “charm prices”. They use what we call the “Left Digit Effect” to apply retail psychology to product pricing. That effect is the fact that a nickel, or even a single penny will have an effect on a retail buyer that is HUGELY disproportionate to the actual money value in the price. Most people who sell online tend to use the Left Digit Effect without really understanding why, because we’re all exposed to it on a daily basis in our own lives. However, many also ‘mix and match’ product pricing, and doing that throws off the consumer. Consistency is the most important thing when it comes to the Left Digit Effect. Either always use it, or never use it. Either always use 95 or always use 99. I’ve consulted for an amazing number of EBiz sites that use 95, 99, 00, 50, 67, 97 and so on as Left Digits in their product pricing ALL on the same site! Psychology is an amazingly important aspect of retail sales. When consumers see a mix of Left Digit pricing, it throws them off. They feel like something isn’t right, but they don’t know what it is. Any time a consumer feels like something isn’t right on your retail EBiz pages, your chances of making a sale drop tremendously. 99 and 95 are the most commonly used Left Digit Effect numbers, and you should stick to them but never mix and match; either always 99 or always 95. 2. SALE PRICES – THE EXCEPTION Running a sale? Use 00 for your Left Digit Effect. Psychologically, the 00 doesn’t work well for normal everyday product pricing. It tends to make the prices look high to us. However, when it’s used sparingly in an occasional Sale Price, it looks low. That only works, though, when you use the Sale technique SPARINGLY. Many of the sites I’ve consulted for use the old, hackneyed technique of making everything on their pages a Sale price. You’ve seen that, right? EBiz pages that list the ‘Regular’ price, cross it out and list the ‘Sale’ price below it, then list the ‘You Save’ amount below that. On ALL their product pricing. Hey, maybe you’ve done that or even do it now; it’s very commonly used by those who simply have not been told any different. It’s no crime not to be aware of something. The crime is being aware of something that hurts your business and not fixing it! The technique of making everything look like a Sale price no longer works. Online consumers are much sharper than they used to be, and view that technique as something designed to fool them. When people hit your product pages and think you’re trying to fool them, you’d have better success trying to sell baby shoes to a rock. So use 00 as a Left Digit Effect for actual Sale prices, but run actual Sales sparingly and only on a few items at a time. You’ll have much better success with it. 3. HOW TO SET PRICES Setting prices is all about research. I know; painful, right? Hey, you know the old saying…no pain, no gain. That’s especially true for business owners. Researching product pricing means that you need to find the exact same product being sold by 6 of your most annoying competitors. Why are they annoying? Well, because they’re competing with you! How annoying is that! In reality, competition is a GOOD thing. It raises consumer awareness that a product exists, and brings more people into the marketplace to buy it. However, it does mean that you have to compete for those customers. The biggest mistake that EBiz owners make here is in trying to UNDERCUT their competitors' product pricing. You don’t need to do that when you sell to Discretionary buyers. Selling is about providing your customer with what they need and want through proper presentation. If you can do that, price becomes secondary, especially to the Discretionary buyer. Another point that’s important to make is that if you get into a price war with competing EBiz owners, that war only ends badly for both of you because it ends when there is no profit margin left in the product. Game over. So, find 6 other web sites that sell the same EXACT product, add up their prices, and divide by 6. That gives you the average price of your competition, and that’s where you should be. Psychologically, a product that has a price that ‘blends in’ well with other prices in the product’s market shifts the consumers’ attention away from the price and toward the value and benefit statements you make in your on-page marketing. If you have a web site, DO NOT use eBay, Amazon or Walmart.com to research competitive price points even if they do show up high in the search engines when you do your research. A well-marketed niche web site can beat eBay, Amazon and those big bargain stores in the search engines all day long if they know what they’re doing, and learning how to do that should be your goal as an EBiz owner. Consumers who shop on a Discretionary basis mostly shop sites other than the bargain hunting destinations, and that’s where you should focus your product pricing research. If you do all your research on eBay, Amazon, etc., the price competition results are only going to show you how little (if any) profit there is available there, and that’ll just give you a headache. Genuinely sorry to say that if you’re an eBay or Amazon seller, because if you are you MUST do your research on eBay or Amazon. I hate to say it, but it’s the truth. 4. ZEROING IN ON EXACT PRICE When it comes to actually setting the exact price for a product after you’ve done your research, it might be helpful to make a note of this site: PricePoints.com. That site lists commonly used retail price points from 0.00 all the way up to 10,000. Use it as a guideline, though, not as hard-and-fast rules. PricePoints.com is a good place to get ideas for your RIGHT DIGIT price numbers; the actual dollars in your price to the right of the decimal point. Look at the average product pricing you got from your research, then find the closest dollar value in PricePoints. That's likely going to be an effective dollar value for you. However, if it’s too far off the average that you researched, disregard it and use your average. Then, apply either 95 or 99 to ALL your price points for the Left Digit Effect, and you’re good to go. Remember to keep your product pricing consistent! Note: some internet marketers make a big deal of the number 97 as a Left Digit Effect. That works much better for information sales than it does for physical product sales, so don’t get sucked into that idea when you sell physical products! Learn more thoroughly amazing and incredibly important stuff. Check out my FREE EBiz Insider Video Series at ChrisMalta.com!

Product Pricing: Do It Right! | Chris Malta's EBiz Insider Podcast

When I consult for ECommerce businesses or teach EBiz owners who already have sites, one of the things that stands out the most to me is the total lack of an Identity Package for that ECommerce business. An Identity Package helps to set the tone for site design, marketing style, and the entire Brand of the business...which always leads to more sales.   Be sure to Subscribe to the Show!  Find much more TRUTH about ECommerce on my site.  EPISODE TRANSCRIPT Welcome to Chris Malta's EBiz Insider Podcast, where the only time you WON'T hear the truth, is AFTER YOU LEAVE! When I consult for ECommerce businesses or teach EBiz owners who already have sites, one of the things that stands out the most to me is the total lack of an Identity Package for that ECommerce business. An Identity Package helps to set the tone for site design, marketing style, and the entire Brand Identity of the business. A well-constructed Branding Identity is an absolute MUST for ANY business to be truly successful, online or offline. For an EBiz, an Identity Package for branding consists of three things: 1. A GOOD SITE NAME I’m often surprised by the number of people who have taken bad advice or learned the wrong things and given their web sites names that will do nothing for their business at best, and hurt it at worst. I don’t blame the site owners; there’s a tremendous amount of bad info floating around out there. However, when it comes to branding, they do need to learn how to do it right. How many times have you seen a site named something like “MyGreatBargains.com”, or “GreatBuys4U.com”, or “BigPlaceFullOfExcellentThingsAtLowPrices.com”? Okay, that last one is a stretch, but you know what I mean, right? Actually, that was a trick question. You probably only rarely come across sites with a names like that. Why? Because they don’t rank well in the search engines, and hardly ever get found by shoppers. The reason they don’t rank well is another topic altogether; perhaps a discussion for another day, but I’ll mention it here in passing. They don’t rank because they’re trying to sell a whole bunch of different products on the same web site. Those products all have widely different Keywords in their product names and marketing content. Google and the other search engines rank best on RELEVANT Keyword content; Keywords that they know are related to one another in some way. So, when the search engines see a site that has page after page of words describing products that the search engine knows are NOT related to one another, that site doesn’t rank well n omatter how good it's branding might be. Period. Yep, I know, big-box stores that carry widely varied stuff seem to rank pretty well, don’t they. However, that’s for different reasons altogether, and they can be beaten with highly targeted web sites. For that reason and many others, small home-based EBiz sites need to sell ONLY one specific product line per site in order to do well in the search engines. As I said, though, that’s a topic for another time. There are LOTS of details involved in making an ECommerce business successful, and right now we're talking about ONE of those things: Branding. So let’s get back to our conversation about an Identity Package, with site names being the first thing to learn. A site name needs to reflect what it sells. On a properly built, web site with thoughtful branding, that will be something very specific. However, it can’t just be “Toasters.com”. For one thing, that name is already taken, which most of the best product-descriptive names are. For another, though, a site name needs to connect with its consumer demographic. To connect with its consumer demographic, the business owner needs to know who that consumer demographic IS. I'll talk about that in another post in this blog. Back to names, now. Let’s say that an EBiz owner sells a very specific line of toasters that is best suited for a female audience (a demographic) made up of older women who have a serious passion for baking and cooking. What site name do you think would appeal more to that consumer audience? – BestToasters4U.com – CheapToasters.com – CozyKitchenToasters.com If you picked the last one, you’re right. A site name, like everything else in marketing, needs to tell part of a story and also make an emotional connection with its consumers. That's part of branding. CozyKitchenToasters.com evokes a warm, comfortable, familiar place where family gathers and great food is carefully made with lots of love. The other two choices, well…don’t. So, you can see the difference between thoughtless, sales-gimmicky names and a carefully selected audience-driven name, right? Good. That leads us to some of the other things a good site name does. It helps to drive site design. A name like that inspires a site with a warm, rich color palette, a cozy, comfortable graphic treatment and a very personally friendly space. What else does it do? Among other things, it helps to inspire the creation of the second part of an Identity Package for branding. The Tagline. 2. A GOOD TAGLINE These used to be called “slogans”. Now we call them Taglines, or ‘Tags’ for short. A business without a Tagline in it's branding is a business that needs to get one, or close up shop. I cannot stress strongly enough that this is a critical part of your Identity Package, and your Identity Package is a critical part of your branding. Your branding is a critical part of your marketing, and…well, I’m sure you get the idea! In ECommerce, Tag Lines are generally best inspired by site names. The Tag needs to support the name, while at the same time telling another part of the branding story. Professional copywriters who create Taglines often go through dozens, if not more than a hundred different ideas before settling on a good Tag. This is not something to be taken lightly. Remember, it has to support the name, and tell more of the story of the brand. “You’ve tried the rest, now try the best!” isn’t gonna cut it. At one time, that Tag was clever. That’s when it was new, back before humans discovered fire. A good Tagline needs to be short, memorable, part of a story, and supportive of the brand. It needs to CONNECT with people emotionally as well, just like the site name should. Another rule of thumb is that a Tagline shouldn’t ever be more than 3 to 5 words. That makes them much easier for consumers to remember, and that’s what you want. Think of some of the most memorable Tags you know. – Don’t leave home with it (5 words) – You deserve a break today (5 words) – Just Do It (3 words) – The quicker picker-upper (4 words) – The King of beers (4 words) See what I mean? Short, memorable, and telling part of a story. Let’s look at the first one; the American Express Tagline “Don’t Leave Home Without It”. This Tag is using negative reinforcement to create a scary imagined impact if you DON’T have the product. Warning a fellow human being not to leave a safe, comfortable place and go out into the big, bad world without a taking specific thing along makes a very visceral connection with us psychologically. It subconsciously makes us feel like bad, BAD things are going to happen if we leave our home without this thing. Again, it’s psychology. As humans, we look to other humans to warn us of danger, and a need to pay attention to those warnings is deeply ingrained in our psyche. So, a negatively reinforcing Tagline like that works very well in branding. What Tagline would we give our CozyKitchenToasters.com web site? There are lots of possibilities, and there’s a serious amount of research to do before choosing one, but I’ll just throw one out there off the top of my head. (Excuse me while I remove my hat…) Okay, how about: "Real kitchens bake with love". That’s 5 words. Yeah, I know, it sounds a little sappy when you look at it sitting there all by itself. Hey, I spent all of 30 seconds coming up with that; cut me a little slack! BUT, put that Tag together with the site name ‘CozyKitchenToasters.com’ and the right graphic design, and I promise you it will look perfectly natural in that site's branding, make an emotional connection, and tell another part of the story of the site’s Brand. There’s still one thing missing, though. The site name and Tagline will play a part in helping us to design the third and final part of an Identity Package for branding: The Logo. 3. A GOOD LOGO How many times have you seen a web site that just has text in the top left corner of each page that says something like ‘BobsWebSite.com’? Probably too often. That's NOT branding. The top left corner of any page on your web site is the first impression your customers have of your Brand. We all know how important first impressions are. Because we’re raised to read left to right, top to bottom (in most Western cultures, anyway) the first thing we see when our eyes hit a new piece of media, like a web page, is the top left corner of the page. That’s where our brains expect us to start reading, so that’s the first place our eyes go. Sometimes we don’t even realize that, but it happens every time. No matter where we THINK we looked first, our brains instantly register whatever is in that top left corner. The brainiacs at MIT tell us that the human brain can register and recall an image that it sees for as little as 13 MILLISECONDS. That’s 13 one-thousands of a second!! So don’t think for a millisecond that your customers’ brains don’t take whatever is in the top left corner of your web site pages as their first impression of your business and branding; they absolutely do. If that top left corner is a flat, dry, no-personality lump of text that says ‘BobsWebSite.com’, you’ve already lost that customer in their first couple of seconds on your site. At that point even the customer doesn’t consciously realize it yet, but SUBconsciously they already know they’re not going to buy anything from you, because you've killed your branding before it got a chance to get started. A good Logo completes your Identity Package and is a cornerstone of your site’s branding. In a quick, visually symbolic way, a good Logo captures attention, tells yet another part of the Brand story, sets a mood for your customers and much more. Professional designers charge thousands of dollars for a really good Logo, because they do a lot of research into your customer demographic and your product market and play with dozens of ideas before finalizing the design. Don’t think you can get a good Logo from one of those five-dollar graphics sites. The graphic artists who do those dirt-cheap Logo designs literally time themselves and only devote about 10 to 15 minutes of their time to each Logo they create. How else can we realistically expect them to make any money otherwise? They’re not doing it for fun! 10 to 15 minutes isn’t going to get you a good Logo, though, and a bad Logo will sink your branding faster than a boat anchor chained to a dog biscuit. So where do you get a good Logo? Here are three suggestions, from best to worst case scenario. It’s probably the last thing you want to hear, but any business owner who’s serious about building a successful business from the ground up needs to develop multiple skills. As an Ebiz owner, you need to have some familiarity with graphics software like Adobe Illustrator and Adobe Photoshop. If you spend some time with it, you can come up with a Logo on your own. Just make sure to study other successful Logos in your market and take your time. Or, you could find a friend or family member who’s good at sketching or drawing and work with them. Finally, if you must, you can try to find a designer who will spend more than 15 minutes on your Logo. You WILL have to pay them a pretty chunky amount of money for their time, though, if you expect a reasonable Logo in return. Remember that your Logo will be greatly influenced by the other parts of your Identity Package; your Site Name and your Tagline, so they must be developed first. Logos come in several forms: Word Mark – this Logo form is simply the name of the company written out in a stylized font with no graphics. Think Disney. Icon – this Logo form is simply a graphic that stands on its own. Think Apple. Lettermark – this form of Logo is the initials of a company name in a stylized text font with no graphics. Think CNN. Combination Mark – this form of Logo uses both a Word Mark and an Icon. Think Adobe. Emblem – this form of Logo consist of words or letters inside a graphic design. Think Harley-Davidson. Our CozyKitchenToasters.com site name could use any of these forms of Logo, as can most site name and Tagline combinations.   4. WHAT'S NEXT? As the business owner, it’s up to you to learn to provide the creativity to build a good Identity Package for branding your web site. Your real-world business success depends on it. Want to learn a whole lot more extremely important things you need to do for your business? Of course you do! Check out my FREE EBiz Insider Video Series at ChrisMalta.com. I'll teach you 'til you drop. :o) Thanks for listening, and I'll catch you next time!

Brand Your Site, Increase Your Sales | Chris Malta's EBiz Insider Podcast

One of the things I see quite often when I work with EBiz owners is the fact that most EBiz owners don’t think hard enough about the distinction between the physical world and the online world when creating web site pages. There are several important things to realize here when you want to make more sales (which is ALWAYS!).   Be sure to Subscribe to the Show!  Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT Welcome to Chis Malta's EBiz Insider Podcast, where the only thing we DON'T know is how to do it WRONG! One of the things I see quite often when I work with EBiz owners is the fact that most EBiz owners don’t think hard enough about the distinction between the physical world and the online world when creating web site pages. There are several important things to realize here when you want to make more sales (which is ALWAYS!). 1. YOU CAN’T TALK TO YOUR CUSTOMERS There’s a process to traditional physical sales that’s worked very well since the first caveman sold a hunting rock to his buddy in exchange for a chunk of meat. A really good salesperson in the physical world understands that process and does it very well. That means that salesperson makes good money in sales. The process they use to make more sales basically goes like this: – You show someone a product. – You ask them questions about what they desire from the product and then speak to those desires and how the product fulfills them. – You talk price and close the sale. That conversation is critical in good physical-world sales. If I go to Sam Ash Music in Orlando and ask a salesperson to see a specific guitar, any good salesperson is going to try to find out what I want from the product. He or she might ask me if I’m going to use the guitar for practice, for fun, to play on stage, to record with, etc. What kind of pickups do I like? What kind of tone am I looking for? What gauge strings do I like to use? My answers to these questions allow the salesperson to either point out that the features I want already exist on that guitar or can be added to that guitar, or point out that I might want to check out a different guitar. During that process, the salesperson is GUIDING ME THROUGH THE SALE. If he or she does a good really job of controlling that process and guiding me through the sale, I’m most likely going to buy the product. That salesperson is always going to make more sales than one who doesn't know how to do that. Online, though, there’s something very important that’s missing from this time-tested process. You can’t talk to your customer about what they desire from the product. You can’t physically guide them through the sale with questions and answers. So what do you do to make more sales? 2. VISUAL MARKETING WORKS ONE-WAY When you think about it, the entire marketing process online is VISUAL. From your product pictures to your written site content, your articles, blogs, public forum participation, social marketing, video content…everything you do is ONE-WAY, from you to your customer, and it’s all VISUAL. Just like it’s easy to mistake someone’s tone in an email when you can’t see their expressions and body language in person, it’s easy to visually confuse people on your site and in your marketing. In the many years I’ve spent teaching Ecommerce business owners how to fix sites that don’t work, I can’t even attempt to count the number of times I’ve seen web sites that are so visually confusing that I feel like I’m looking at them through a psychotic kaleidoscope. Most web site owners (and yes, eBay sellers too) try to make more sales by cramming so much STUFF onto a single page that it simply descends into visual chaos right from the top of the page. It’s not the site owners’ fault, because that’s what EBiz owners see everybody ELSE doing. However, when you understand that literally more than 97% of the Ebiz sites online never provide a full time income for their owners, it’s easy to see that this is one of the reasons. ‘Busy’ pages don’t work well visually. They’re too confusing. Online shoppers move very quickly as a rule, and a busy, confusing page turns off an online shopper faster than their cat peeing on their keyboard. We’ve already established that this is one-way visual marketing. You can’t stand over your customers’ shoulders and direct their attention through that confusion for them. Your pages need to do the visual directing all by themselves! They can only do that if they are clean, clear, intuitive, AND focused on one thing at a time. That's the only way those pages are going to make more sales. Visual marketing is a PROCESS. In that process, EACH PAGE of your site needs to accomplish the following things for your customer: – Professionalism – Legitimacy – Engagement – Action – Closure You have 3 to 7 seconds to move someone’s eyes to a single focal point on any given page. That’s because people are at their peak level of interest and attention for anywhere from 3 to 7 seconds after they first hit a new piece of media (your web page). After that first 3 to 7 seconds, their interest and attention begin to drop off, and you’ve lost that Magic Moment when you had your one BEST chance to capture their interest. That’s one reason that confusing web pages lead to miserable sales; it takes way too much time to wade through the confusion. Other reasons are that confusing pages are hard to follow, don’t speak well of your Brand, and are just too much work for the typical fast-moving online shopper. 3. UNDERSTANDING THE VISUAL MARKETING PROCESS If you want to make more sales in your online business, you need an understanding of the Visual Sales Process. So how do you establish a visual process that leads your customer to a sale instead of chasing them away? Let’s explore that process again, with some added notes. – Professionalism: Your customers MUST feel that they are dealing with a professional company. Professionalism is immediately established (or not!) by the top left corner of any given page in your site. That’s where they Site Name, Tagline and Logo belong, as we talked about )in a previous post). That’s your “Identity Package”. That’s what your customer will notice first, and first impressions are everything. Make sure you learn how to put together a truly great Identity Package. – Legitimacy: Your customers must immediately feel that you’re a legitimate company. This is a function of how easy it is for them to contact you directly. It’s best established by a toll-free Customer Service phone number at the top right of every page on your site. It’s actually very inexpensive (about $20 a month) and it’s will definitely help you make more sales. – Engagement: You have to create a SINGLE focal point on each page of your web site that contains the ONE THING that your customer needs to do on that page in order to further the sale. This is why you can’t jumble up a nasty mess of multiple product buy buttons, “free shipping” tags, coupons, ads, flashy graphics splattered all over the page, and all the rest of that garbage. When you do that, you create MULTIPLE focal points for your customers’ eyes, and they get lost, confused, and then they leave. You can't make more sales when your customers leave your site. Engaging a customer’s eyes means catching their attention with something that moves their eyes toward your focal point. You can do this really well by placing an image of a person USING your product near the upper middle portion of your page, above and usually slightly to the left of the focal point. That person in the image should be LOOKING TOWARD your focal point; your customers will follow the eyes of the person in the image. – Action: This is what happens when you successfully establish Professionalism, Legitimacy and Engagement. At this point, your customer has landed on the focal point of your page, and takes an ACTION. On a Home Page, the focal point is usually images that clearly represent your categories. On a Category Page, the focal point is a group of clean, clear product images (NOT prices and buy buttons!) that represent the products in that Category. On a Product Page, the focal point is the product image itself, the description, and the Buy button. If your page’s visual sales process quickly and effectively moves your customer to your focal point, your customer will click on it. Get a customer to click on a Category image on your home page, and it’s much more likely they’ll click on a Product image in the Category, and then MUCH more likely they’ll buy the product once they hit the Product page. That is, if you effectively move their eyes through the visual sales process on each of those pages. – Closure: This is what happens when your customer buys the product and completes the sale. Always keep in mind that most of your customers will land somewhere in the MIDDLE of your site, not on your Home Page. That’s just one more reason that EVERY page must be clean, clear and be built with an effective visual sales process! I've been doing this for 25 years, and I'll teach YOU how to do it. Check out my FREE EBiz Insider Video Series at ChrisMalta.com!

Make More Sales Online | Chris Malta's EBiz Insider Podcast

EBiz Competition - Myth or Reality? Far too many people worry about the levels of competition in online business, when the truth is that there's actually very little, and here's why. Subscribe to the Show! EPISODE TRANSCRIPT Welcome to Chris Malta's EBiz Insider Podcast, where the TRUTH about EBiz is the ONLY thing you'll ever hear. Here are some thing I hear from people all the time. “How can my online business compete with eBay and Amazon?” "How can I compete with all those big stores?” “Aren’t there too many online stores already?” “There’s no room left to compete!” Well, “competition” is a big and scary word. Not big meaning ‘long-big’. A ‘long-big’ word would be something like Pneumonoultramicroscopicsilicavolcanoconiosis. Now that's a long-big word! No, the word “competition” is different. It’s “big” meaning all-encompassing; a generalization. Most people don’t really understand what “competition” actually IS. Google, bless it’s googly little algorithmic heart, defines the word as “the person or people with whom one is competing, especially in a commercial or sporting arena; the opposition.” Here’s the important part: “The person or people with whom one is competing”. And only those people. Because online business and the internet itself seem to be so big and all-encompassing, people often forget that internet users do not see the entire internet all at the same time when they search for something online. Yet that’s what they base this fear of competition on; that somebody searching for a set of dog socks on Google can somehow magically see every single store, every single page and every single price for every single pair of dog socks on the internet all at the same time! The reality is very different. When you search for a product on Google (and we always talk about Google because it’s by far the biggest and most influential search engine) what do you see? You see some “display ads” up in the top right corner. Those are the paid advertisements with pictures. Then the first 4 search results you see are paid ads as well (you can tell because they all say “AD” next to them). Then you see the natural listings; the pages that for whatever reason, deserved or not (but usually not deserved), have worked their way up to the top natural rankings in Google. Here’s a little-known factoid for ya. The human eye can “subitize” (meaning “perceive a number of separate items in a group without actually counting”) only about 4 to 5 separate objects at a time. A single paid ad link on a SERP (a search engine results page) is perceived as a single OBJECT. A single NATURAL page link on a SERP is perceived as a single OBJECT. So people CANNOT effectively see THE ENTIRE INTERNET AND EVERY SET OF DOG SOCKS ON IT ALL AT ONCE. They can only EFFECTIVELY see 4 or 5 objects at a time. That just begs the question…does 4 or 5 search results sound like a LOT of online business competition to you? I’m guessing that you’re thinking, “no”. Now, here’s the kicker. Add to that the fact that the search results that people see first are psychologically interpreted as the most important and relevant results, and that vast macro-cosmos of millions of perceived competitors that so many people are afraid of has just shrunk to a number of competitors that you can count on one hand. Now, if that's scary, you shouldn't even think about starting an online business (because it’s NOT scary, and if you think it is, well…you get the point). Let’s throw yet another fact into the mix. People will always favor natural search engine results over paid ads. In fact, the search engine listings that gather the most clicks by far, are the first 3 natural listings (the ones that are highest on the page, but are not ads). Most people are TIRED of ads! So... Natural result #1 for any given search online gets about 40% of all clicks. Natural result #2 gets about 18 to 20% of all clicks. Natural result #3 gets about 8 to 10% of all clicks. So there you have it. Nearly 70% of all clicks on a search engine results page are done on the top 3 natural results. Your competition just shrunk some more. Feeling better about it? You should be feeling a LOT better about it. SO WHY DO SO MANY PEOPLE FEAR “HUGE” COMPETITION LEVELS? Well, to answer that question we have to discuss that bane of our existence; the fly in the ointment, the monkey in the wrench, the hair in our soup…the online business "marketers". These fake gurus spend a lot of time whipping up a false frenzy about massive online competition that ONLY their Super-Secret Systems And Tools Made From Unicorn Dust And Sunshine can ever break through. They tell you over and over and over and over and over again that the only way you will ever be found among the millions of other sets of competing dog socks online that people somehow magically see all at once is to use their Amazing Systems. They tell you (eventually, over time, so as not to sticker-shock you) that you’ll need to pay them tens of thousands of dollars to create your site, run your SEO (Search Engine Optimization) handle your blog, your social media, etc, etc., ad infinitum, ad nauseum. When you pay them for all that, what they’re REALLY doing is spending about seven and a half minutes copying a basic template and calling it a site, and then installing some useless ‘automated marketing tool’ (which never works) to do the rest. For tens of thousands of dollars. TENS OF THOUSANDS OF DOLLARS. Utterly, completely and unequivocally (defined as “In a way that leaves no doubt”) disgusting people, these fake gurus. So we've established that your only real competition are basically the top three listings on a search engine page that are natural, and not paid ads. The false fear that there's too much competition online should now be long-gone in your rear-view mirror. Want to learn how to put YOUR business into those top three pages? Check out my FREE EBiz Insider Video Series at ChrisMalta.com. Catch ya next time, and thanks for listening.

EBiz Competition: Too Much? NO. | Chris Malta's EBiz Insider Podcast

Chris Malta's EBiz Insider Podcast

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Future Strength is the source of information for all young up and coming strength coaches. We bring the best and brightest young and established strength coaches directly to you.

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In this episode Vince and Mitch Gill, an athletic trainer and strength coach in Dacula, GA, talk about energy system development and the pain-performance continuum for athletes. They discuss how to condition a healthy athlete in the private sector and how to get an injured athlete ready to play and practice. They also discuss how they handle injuries or nagging problems with their athletes. Thanks for listening!

Mitch Gill - Energy System Development and Pain-Performance Continuum

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Matt Hinkley - Fixed vs Variable Practice

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Nick Esposito - Breaking Into Baseball World of Strength and Conditioning

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Brett Cummins - Training Power for Baseball

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Journey to 7 Figures is a show about entrepreneurs and the stories behind how they grew their businesses to 7 figures and beyond. We cover the good, the bad, the ugly and the lessons they learned along the way.

Brian Tate, founder and CEO of Oats Overnight, talks about the challenges of running a breakfast business and how his 12 years experience as a professional poker player helped him to grow Oats Overnight to $5M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode:  [02:00] How Brian went from poker into the breakfast business and seeing the market opportunity for overnight oats [03:45] The learning it took to manufacture their product and the struggles they had in the process [05:00] What going to market was like [07:28] Their strategies to get more customers [08:12] Deciding to work with Facebook in marketing their product [12:32] Adding Amazon as another channel [13:50] Figuring out the right audience to go after [18:04] Launching in Amazon and driving sales [21:38] The reasons behind their success and what inspires their flavors [23:40] Hiring poker players and the first roles that Brian brought into the team [26:08] The issue with space as the company grows [28:04] What contributed to their growth in 2019 [29:19] The time when Brian thought the business would fail [29:46] The one thing Brian did that had the biggest impact on the company’s growth [30:14] Where Brian personally had to evolve to grow the business [30:57] Learning leadership and management skills    Key Takeaways:  The biggest difference between Oats Overnight and the homemade overnight oats recipes that you can find online and make for yourself is the protein content and the different ingredients. The problem that Brian was solving for was mostly the convenience side without sacrificing nutrition or taste. The category of overnight oats has a small number of offerings relative to how much traffic there is, so it’s an interesting place to be. According to Brian, the mindset of poker players really fits with an entrepreneurial-type vision. They are very rational. They know that money isn’t made 9 to 5 but that it’s really an around-the-clock thing and that competition is always there so you’ve got to do better. There are a lot of variables that contribute to success in business, and it’s important to be able to approach those individually and understand what contributes to those wins or losses.    Action Steps:  Have everyone in the company start in customer service. You can learn a lot about the company by answering emails. Be mindful of what you’re signing when it comes to commercial leases. Make sure you don’t bite off more than you can chew and that you’re not paying extra money for off-site storage and extra shipping costs when you can’t take deliveries in certain timelines because you’re out of space. Listen to your customers. Learn leadership and management skills from mentors and other people who have done it. When starting a business or running a company, it’s definitely important to get advice and talk things through. When you hire somebody, make sure you do it because you trust them, you trust their thought process, and you trust their ability to make decisions, and give them the freedom to feel comfortable and operate in the way they see fit. Be confident in yourself and know that if you’re making the right decision, it’s going to work out.    Brian said: “There’s a lot of variables that contribute to success in business. Some things happen that are in your control like product development, customer service... and some things happen that are out of your control like recession or change in customer preferences…” “For good and bad, people pin wins to things that were sheer luck and they dwell on losses that were totally out of their control. It’s just really important to understand that as you operate.”   More from Brian Tate and Oats Overnight:  Oats Overnight Oats.com Brian’s LinkedIn Brian’s Facebook    Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

What Poker Taught Brian Tate to Grow Oats Overnight to $5M -- #40

Pete Caputa, CEO of Databox, talks about their strategy of creating an ecosystem for agencies to learn about Databox, and how building out a partner program helped Databox grow to $1.5M in annual revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode:  [01:48] Pete’s experience at HubSpot [05:07] How Pete got involved with Databox [07:45] How Databox started [10:32] Building out the partner program at Databox [12:41] Pricing for Databox [13:16] What they do to attract more agencies to Databox [15:25] How they define top partners [16:02] How they went about finding agencies [17:37] Their strategy of creating an ecosystem for agencies to learn about Databox through article contributions [21:21] Creating surveys and getting input from different agencies [22:00] Why they outsource the writing of articles [24:36] The Databox free program and why they decided to keep it [28:28] How they got more users to use their software [30:00] How they come up with ideas to help improve adoption [32:27] When Pete felt that Databox was going to fail [34:42] The one thing they did that had the biggest impact on their growth [35:38] The area that Pete was personally involved in growing at Databox    Key Takeaways:  Agencies are being bombarded by software companies right now, and so the product really needs to work for them. The first thing that software companies get wrong is they start a partner program and they don’t even think about how the agencies are going to do their work. Most agencies hesitate to spend even a few bucks a month and so it’s good to set up the price so that it’s a very minimal amount of money per client, and it’s very easily justified by any time savings they would get from automating. The nice thing about agencies is they kind of pay attention to each other and they learn from each other, so once you get a few partners on board, it becomes a lot easier to be more credible with the rest.  Action Steps:  Invite agencies to contribute to articles that you’re writing as a way for you to get in front of them without being promotional about what you do. Consider offering a freemium product by looking at its benefits to sales and marketing.    Pete said: “I realized there was a real pain point for agencies, specifically, in that they were manually producing their reports at the end of the month for every client by logging in to multiple tools… and realized that we could automate a lot of that process for them.” “I look at marketing combined with a freemium product and to me, it just feels like a cash register because, especially with organic content marketing, once you figure something out, it produces returns for you for a long time with very little care and feeding.”   More from Pete Caputa: Pete’s LinkedIn Pete’s Twitter (@pc4media)   Tools and resources mentioned in this episode:  Databox    Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

How Its Partner Program Helped Databox Grow to $1.5M -- #039

Christina Stembel entered the $3B online flower industry with no experience and very little money. With a dream to innovate on how business was done, she came up with a unique model that eventually led to Farmgirl Flowers’ $23.4M in revenue last year. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode:  [01:48] What gave Christina the idea of going into the flower business [03:37] Some of the things that Christina saw with the major players in the online flower market that made her think she could come in and stand out [05:56] How Christina came up with Farmgirl Flowers’ unique business model [06:49] How they tackled the problem of “waste” in the flower industry [09:27] What they did to make their bouquet pieces different from the competition [10:47] How Christina started Farmgirl Flowers with her personal savings and how she got it launched off the ground [12:49] What their first year in business looked like [14:24] How they started marketing in their first year [16:25] How they built their customer base by utilizing customer feedback [19:42] The different ways they get customer feedback [20:57] How they started doing advertising in years three and four and their strategy of pushing it through Yelp [23:30] Christina’s first hire and what she brought them in to do [26:47] Farmgirl Flowers’ supply chain, how they decided to get their sourcing, and how it evolved over time [30:39] The challenge of supporting American growers and why they eventually decided to get international sourcing [35:06] How much people cared about the idea of supporting American growers [36:38] The one thing that Christina did that had the biggest impact on Farmgirl Flowers’ growth [38:24] How Christina made sure she hired the right person. [39:05] The area that Christina personally had to grow in as a business owner to get to where she is today    Key Takeaways:  In previous generations, people would hide behind the fact that it’s the thought that counts, but it’s not the thought that counts with younger people. If they’re going to spend $80 to $100 of their hard-earned money on a bouquet of flowers, it better be worth that much. Flowers have a very rough perishability time period, even more so than food. If you’re in the flower business, you can’t make a mistake. You have about three days to use those flowers before you have to dump them. 79% of the people that buy flowers are women buying for women. It’s the actual marketing spend that’s going to drive your growth. If you are spending on people managing that spend, that’s money you could be actually spending on the spend. You need as much money to get in front of people as you can. Parenting books are wonderful for managing people.    Action Steps:  Get customer feedback and use it to make the necessary changes to create the best product offering that would allow you to meet your business goals. Find the platform that everybody else is using for advertising and put your money there. Become a good leader and manage your people well. Put a lot of emphasis on team culture early into your business.    Christina said: “The industry is very old school. It’s ancient. Most of the American farmers are second or third generation and they’ve been doing things in certain ways. And getting them to break that, the system that they’ve been set up for and doing things for multiple generations is not easy.” “Every dollar that I can spend, putting it back into marketing, is what’s going to help keep fueling our growth.”   More from Christina Stembel: Farmgirl Flowers’ Website Farmgirl Flowers’ Facebook  Farmgirl Flowers’ Instagram (@farmgirlflowers) Christina’s LinkedIn   Tools and resources mentioned in this episode:   The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle Books written by Brene Brown  How to Raise an Adult: Break Free of the Overparenting Trap and Prepare Your Kid for Success by Julie Lythcott-Haims    Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

How Farmgirl Flowers Got to $23.4M in Revenue -- #038

Heidi Jannenga, President and Co-Founder of WebPT, talks about how their cloud-based idea grew into the leading physical therapy software on the market. WebPT did over $80M in revenue last year with a 99% customer retention rate. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode:  [01:38] How Heidi first came up with the idea for WebPT [06:03] How they saved a tremendous amount of money in building their platform by finding a technical co-founder [07:03] Launching their product, deciding on pricing, and getting customers [09:59] How much money they were saving versus how much money they were spending for transcription [10:41] WebPT’s secret sauce and how they started getting leads [13:13] Building WebPT’s marketing strategy [14:49] How much traffic they’re getting from their content and SEO [16:06] Creating brand awareness among university students [17:08] Doing trade shows and building their reputation [18:10] Going after the SMB space and engaging with their customers to improve their platform [20:53] WebPT’s retention rate in the past and now [21:52] The challenge of getting customers on board [23:54] WebPT’s workflow [25:42] WebPT’s Idea Portal and other ways of getting customer feedback [28:51] Bringing on a CEO and scaling the company [32:19] What made them decide to raise funds and how they did it successfully [38:17] Taking risks to grow the business [40:32] Growing through acquisitions [41:21] Why Heidi thought the business would fail and what she did about it [42:41] What had the biggest impact on WebPT’s growth [43:17] The area that Heidi had to personally grow in to grow the business    Key Takeaways:  Having a technical co-founder and a subject matter expert is a very good fusion to launching a successful product. What’s tremendously important during the early stage of a business is staying niche. The number one reason acquisitions fail is because there’s not a culture fit between the two companies. It’s okay to be vulnerable even as a leader. You don’t have to have all the answers, and it’s okay to say you don’t know. That vulnerability component in a leader can lead to loyalty.    Action Steps:  Know the impact that your business is having on customers. Bring people that are smarter than you into your business but still own that you’re the leader they’re looking up to.    Heidi said: “You can’t discount the actual product. The product has to work… If it’s a shitty product, you’re going to have a problem with people leaving.” “As a leader, it’s okay to be vulnerable. I think too often we have our work selves and we have our out-of-work selves, and the authenticity is what people really migrate to.”   More from Heidi Jannenga:  WebPT’s Website Heidi’s LinkedIn Heidi’s Twitter (@HeidiJannenga)  Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

How WebPT Grew Into a Leading PT Software With Over $80M ARR -- #41

Brian Scudamore, Founder and CEO of 1-800-GOT-JUNK? tells the importance of figuring out your values and setting a painted picture for your business. Now, 1-800-GOT-JUNK? has grown to over $309M in revenue with over 250 franchise owners around the world. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode. Topics Discussed in this Episode:  [01:45] How Brian started his business [03:23] How he got his first customers and leveraged the power of free press [04:50] What it was like to fire all his people and rebuild the business from scratch [06:17] Brian’s lesson learned on partnership and mentorship [07:43] The process of defining the business culture and values, and figuring out the right people to hire [09:39] What they do to make sure that they’re incentivizing those core values [12:02] The value of mentorship and what it was like to join the Young Entrepreneurs’ Organization (now Entrepreneurs’ Organization) [16:06] Why Brian decided to go down the franchise route versus expanding the business himself [17:28] How Brian attracted people who had that ownership mentality [18:51] Hiring a COO and building the executive team [24:28] The Painted Picture and the impact that had on the business [24:28] Some of the marketing channels they used to grow the business [29:01] Setting up a PR department and building the business by getting their story out there [30:23] Getting a major acquisition offer and turning it down [32:55] Having to change some of their talents when the business hit different sizes [37:17] What Brian did when he thought 1-800-GOT-JUNK? would fail [38:21] What Brian did that had the biggest impact on their growth   Key Takeaways:  How do you know who the right people are to hire? You need to figure out your values and find the right people based on those values. For a company to grow in scale, you need to have values that everyone in the company aligns by. And it’s more important that you’ve got values and that they’re yours and you own them versus what those values are. Storytelling is important to make sure your teams are alive with the values that are important to you. Everyone has the responsibility to make the world a better place, whether it’s with us or taking and learning from us and doing it on the outside. Entrepreneurs break rules. Sometimes it’s better to beg for forgiveness versus ask for permission. You don’t want anyone to get hurt, you don’t want to do anything dangerous, but you get out there sometimes and you push boundaries. We’re in the storytelling age more than ever. It’s about finding new and different ways to tell stories and tell the world about the interesting and unique things that you as a leader or an entrepreneur are doing.    Action Steps:  Figure out the values that you stand on. What words describe who you already are? Not who you want to be or try to be but who you are today. Give your people feedback immediately. If some of them are not living the company values, tell them why, tell them which value they’re not living, and give them some feedback. If they’re living the values and demonstrating them, you also want to give them feedback and give them the kudos as to how they’re doing such a great job, and celebrate those values. As a leader, you must live and demonstrate the values of your company. Be careful when you set a “painted picture”. Just think big. Don’t let anything else get in your way. Then recruit the right people to help you make that picture a reality. Build your business out ready to scale by having the right systems in place to recruit the right people, train the right people, and so on.    Brian said: “It’s important to take a team and, even if they’re not experienced, to trust the team, to work with them to create values. You decide, what words are important? Does it resonate? And then stick to those.” “Failure is temporary. But also, let’s not forget, success is temporary… Success and failure go hand in hand. Never get too cocky that you believe that you’re always going to succeed. Be willing to endure the storms that you face in life.”   More from Brian Scudamore: Brian’s LinkedIn Brian’s Twitter (@BrianScudamore) Brian’s Instagram (@brianscudamore) O2E Brands’ Website   Tools and resources mentioned in this episode:   Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins  The One Minute Manager by Ken Blanchard and Johnson Spencer  WTF?! (Willing to Fail): How Failure Can Be Your Key to Success by Brian Scudamore  Double Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold  The E Myth: Why Most Businesses Don't Work and What to Do About It by Michael Gerber    Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

How 1-800-GOT-JUNK Grew Into a $309M Franchise Business -- #37

Journey to 7 Figures

Startup Funding is the podcast for business owners ready to attract funding. We talk with founders who have successfully raised money, venture capitalists and angel investors who have funded amazing startups. You will get all of the information that you need to take your business to the next level.

On this episode of Startup Funding hosted by Dr. Roshawnna Novellus we have Azim Barodawala who is the CEO of Atlanta-based Volantio Inc, a technology based focused on helping industries with highly volatile pricing and availability. This technology particularly applies to the travel industry and increases conversion rates while reducing costs. He is also a graduate of Duke University and completed his MBA in the Walton School along with a Masters in International Affairs from the University of Pennsylvania. Azim, who has a strong passion for travel, innovation, technology, and strategy, has been able to utilize his significant international experience to solve the problem of last minute airline ticket sales. He talks about his experiences and why he decided to become an entrepreneur in a startup company. Azim explains better what Volantio Inc, actually does and how they are able to solve a major problem in ticket sales. “Are you really passionate about what you are doing?” According to Azim, passion is a huge part of a successful startup, sharing how his passion for traveling was a huge factor in changing the way Volantio Inc operated in the past. Volantio Inc was already setup before Azim came into the picture and he tells us how he was able to properly integrate and overcome that challenge. According to Azim, “financial concerns are the ones that can hold some people back” stating that monetary gains or glory shouldn’t be the main focus for startups, instead they should aim to solve a problem, in his case, Azim is trying to change and fundamentally impact how airlines are able to sell their tickets. We get to hear Azim’s best and worst parts of raising capital including the highlights of the fundraising process for his business. We get to learn network building tips like writing a thank you card to potential investors and leveraging personal connections which will make funding much easier. Speaking on the best advice he has received, Azim recommends a lecture he once heard on: 10 pieces of advice for a mega-successful career and a fulfilling life. These tips include focusing on objectives and starting your day early for higher effectiveness. The episode ends with Azim giving some words of wisdom to startup founders who want to raise money for their business. Roshawnna and Azim discuss:  [04:09] Azim talks about himself and why he decided to become an entrepreneur. [05:25] We get to hear more about the company and what has Azim fired up. [12:44] Azim talks about how he was able to come into the business. [16:50] Azim talks about his passion and how it was able to help him in the business. [20:25] “Tell us about the best and worst parts of raising capital.” [26:16] We learn what may have held him back from investing in the business. [34:52] Azim shares a personal habit that contributes to his success. [50:23] Azim shares words of wisdom for founders who want to raise capital.  

Take Over like Azim Barodawala

Today on Startup Funding hosted by Dr. Roshawnna Novellus we have Jessica Norwood who is a fellow of Nathan Cummings Foundation and the founder of The Runway Project which uses entrepreneurship as a way to bridge the wealth gap for black-owned businesses. They do this by providing the early pre-seed capital and business support a.k.a friend and family money. Jessica who is based in Mobile, Alabama and grew up between politics and entrepreneurship, believes that the entrepreneurial spirit has always been a part of her. As a result of a childhood surrounded by politics, she saw several opportunities where black entrepreneurship could be strengthened, more than what was already being done. Having done some work with some major foundations on food investment in Alabama, Jessica saw how she could get more direct investments to support the entire eco-system surrounding black farmers from the production side to the consumption side. The problem Jessica saw was that investors cared more about later stage, growth type of capital where assets may be used for collateral but many startups are undercapitalized from the very beginning. Also, friends and family money which represents a $60 billion industry was not readily available for African Americans because of the wealth gap. If you’ve ever wanted to know about trends in the food and agriculture industry, listen to Jessica talk about innovations in the industry including business to business operations and small scale in-house farming. Jessica isn’t only interested in the agriculture sector though, in her words “what I’m most passionate about is the entire eco-system surrounding how we deliver friends and family money to entrepreneurs of color in particular.” She also outlines the innovations and movements that are going on to make her idea a reality. Jessica also gives advice to people who aren’t accredited investors but wish to support startup companies ate the seed stage. When asked how we can open people's mind to the cultural realities behind black startup founders towards seeing more social enterprises evolve, Jessica states that with a greater inclusion of people who come from those communities to be a part of creating the solution we can effect a culture change by using diversity as a strategy to understanding where good business opportunities are. Don’t miss out on Jessica’s advice to startup founders so that they can be as attractive to investors as possible. Her advice includes greater inclusion and visibility and she also shares examples of how this can be done. That’s not all, we get to learn a personal habit of Jessica’s that contributes to her success in this deeply insightful episode. Roshawnna and Jessica discuss: [02:50] Jessica talks more about herself and her she came up with the idea for Runway Project. [06:01] We get to learn more about trends in agriculture and urban farming. [09:40] We learn what other sectors Jessica is interested in asides agriculture. [19:10] Jessica shares a story of an entrepreneur that helped her push forward to create her approach. [25:40] They talk about changing the cultural perception surrounding startup founders. [32:42] Jessica shares recommendations for entrepreneurs who can’t access funding easily. [41:40] Jessica answers an interesting question from Dr. Roshawnna

Alternative Startup Financing with Jessica Norwood

    Bootstrap Capital, a non-profit organization, partners with the City of Atlanta to host EnrichHER, on April 27, 2017 at 6:00 PM at Atlanta Tech Village. EnrichHER is a citywide event featuring Atlanta’s most successful women executives; and local women-led companies will be given the opportunity to pitch their businesses for the chance to win a $5,000 grant. EnrichHer is an initiative developed by Dr. Roshawnna Novellus , with the support of Atlanta City Council President Ceasar C. Mitchell’s, “Back to Business” program. According to the 2016 State of Women-Owned Business Report , Georgia was listed as a top ten state for spurring economic growth among female business owners. “My Back to Business program is partnering with EnrichHER so that more women-led businesses may flourish within the City of Atlanta,” says Mitchell. EnrichHER will be an evening of sharing, learning and leading. The program includes networking, panel discussions, keynote presentations, and a business pitch competition. Dr. Novellus will share the stage with Lisa Nicole Cloud , founder, Women’s Empowerment Network and serial-entrepreneur; Kimberly Blackwell , advisor, PMM & NBWC ; Susan Oh , managing partner, Telemundo ; Veronica Maldonado-Torres , program director, Georgia Protege Project ; Genevieve Bos , managing partner, Thought Capital ; and Rashan Ali , multi-media personality. Judges for the business pitch competition will include: Grace Fricks , president, Access to Capital For Entrepreneurs ; Theia Washington , executive director, Women's Entrepreneurship Initiative ; and Dina Marto , founder of Twelve Studios . EnrichHer is the first city-wide effort aimed at connecting women in business with local resource organizations providing funding, childcare, mentorship, educational trainings, grant opportunities, and other business resources that increase long-term sustainability. “My vision for EnrichHER is to be a resource for networking and educating entrepreneurs on everything that is available to support and help them become successful.” states Dr. Roshawnna Novellus, “That's what makes us different. Many of these organizations do well, but operate in silos, sometimes their messages only go so far, limiting their reach, but if we unified all of these diverse businesses, they could truly benefit from each other." Tickets, speaker and panelist bios, and vendor opportunity information are available online at, EnrichHER.co . To join the conversation follow the hashtag #EnrichHER on Twitter , Instagram , and Facebook .     ###         About Dr. Roshawnna Novellus Dr. Roshawnna Novellus , known as the Wealthy Yogi, is the co-founder of Bootstrap Capital and Host of Startup Funding. She is passionate about helping business owners ready to attract funding. She provides financial investments to local businesses and educates them on financial management . Dr. Novellus has been featured in Forbes, Huffington Post, WSJ, and Rolling Out. She has also completed the Pipeline Angels Fellowship, a Kauffman program in angel investing. Roshawnna serves on the Commission on Women for the City of Atlanta, and was honored as one of the Women Who Means Business by the Atlanta Business Chronicle. About Bootstrap Capital Bootstrap Capital is laser-focused on helping early stage companies achieve what others believe is impossible. Bootstrap Capital is a non-profit organization that connects entrepreneurs with the resources, networks, and funding needed to be successful. Through their hybrid approach, they partner with passionate founders who are looking to transform large markets. Their tagline is: “We are entrepreneurs investing in entrepreneurs.”    

EnrichHER Initiative Recap

Today on our EnrichHer edition of StartUp Funding hosted by Dr. Roshawnna Novellus we have Shade Smith who tells us more about why she decided to become an entrepreneur and what gave her the idea behind her clothing company She Unites. While trying to feel comfortable with her clothing styles as a lover of active gear, Shade Smith wanted to be able to seamlessly transition between her day to day activities and decided to create a platform which extends from fashion into a means of helping women achieve their goals and balance their lives. Shade Smith shares with us things she has been working on that has her excited including trying to get funding for her business and getting the name and brand to the mainstream so it gets easily recognizable. On the question of what success looks like for She Unites, Shade Smith sees success as a united front of women pushing the idea of feminism in a positive light and getting women to step outside their comfort zone and make a big mark on the society. When creating She Unites, Shade Smith had some challenges which she shares with us and also how she overcame them. One of which is having a busy schedule and having to balance various activities at once without being stressed out. Shade Smith also share with us what we can all do to make sure that She Unites is successful.   Roshawnna and Shade Smith discuss: [01:40] Shade Smith tells us more about why she decided to become an entrepreneur and what gave her the idea behind her clothing company. [02:50] We get to learn what is going on with She Unites right now that has Shade Smith excited. [03:21] Shade Smith gets to answer the question “What does success look like for you?” [04:40] Shade Smith shares with us obstacles she has overcome and what she learnt from that experience. [05:48] Here we see what impact She Unites has on the city of Atlanta. [06:40] Shade Smith tells us how we can help make her vision for She Unites a reality.

EnrichHER Edition: She Unites with Shade Smith

On our EnrichHer edition of StartUp Funding hosted by Dr. Roshawnna Novellus we have Martice Sutton the founder of Girls Going Global explains the reason behind her business, how she came up with the idea and what made her venture into entrepreneurship. A former international studies major, Martice always knew she wanted to make an impact in the community. After graduating from Spelman College she worked abroad on social enterprise in India where she worked with several girls organizations and decided that she wanted to do something to expose girls form her home town to the different cultures and experiences all over the world and created the startup company: Girls Going Global. Martice describes her initiative as a no-vacation experience, exposing girls to global cultures, global issues and ensuring they know that there is more to the world than their immediate community. Martice shares with us happenings in her business that has got her excited with over 40 girls coming from all over the country with plans of visiting new places and encountering their very first world wonder. She also shares the grand vision for Girls Going Global where she would love to see various chapters all over the country and being able to expose more girls to global experiences. Every entrepreneur is a problem solver and Martice is no exception, during our interview she shares with us several challenges she has had to overcome and how she learnt from them. Girls Going Global also has a huge impact in Atlanta with plans of engaging more Atlanta girls through education and opportunity creation. Martice also shares with us the ways we can help support her initiative and ensure it becomes a success.   Roshawnna and Martice Sutton discuss: [01:50] Martice tells us more about what Girls Going Global is, how she came up with the idea and what led her into entrepreneurship. [03:00] We get to know more on why it’s important to expose girls to cultures of different countries. [03:40] Martice shares with us happenings in her business that has her excited at the moment. [04:56] We get to learn about challenges which Martice has faced with starting up Girls Going Global. [05:41] Martice answers the question “How is your business impacting Atlanta?” [06:18] Martice shows us how we can help support her vision for Girls Going Global.

EnrichHER Edition: Girls Going Global with Martice Sutton

Startup Funding | Learn from Venture Capitalists, Angel Investors and CEOs of Disruptive Companies

The Norris Group Real Estate Radio Show is hosted by author, California real estate trainer, investor, and hard money lender, Bruce Norris. Our show focuses on California real estate trends and the current market correction, how to survive, and how to profit as an investor, builder, Realtor, and mor...

This week we have guest host Joey Romero, SVP of The Norris Group giving you a second taste of what we will be doing at Elevated on June 8th at the Riverside Convention Center in Riverside Ca.  Tune in as Joey interviews Kaaren Hall of uDirect IRA Services and Matt MacFarland of Keystone CPA.In an effort to continue the educational legacy of The Norris Group we are proud to present our first Educational Seminar of 2024.  ELEVATED is a day of education designed to help real estate in...

ELEVATED: Preview Show with Kaaren Hall & Matt MacFarland #877

This week we have Bruce and Craig Evans giving you a little taste of what we will be doing at Elevated on June 8th at the Riverside Convention Center in Riverside Ca.  California real estate pricing has proven to be resilient despite the recent interest rates.  How long will that stay true?  Do you feel the market softening any time soon Regardless of how you approach this new dynamic, investors have always found a way to get it done.  When you do, are you going to hold on...

ELEVATED: Preview Show with Bruce Norris #876

Kristopher German has specialized in selling multi-family residential properties since joining RE/MAX Commercial in 2007. Kris consistently ranks among the Top 3 Commercial Agents within the RE/MAX Commercial National Division, and over the last 16 years, has been awarded every award RE/MAX has to offer. With a proven track record of more than 400 successfully closed transactions, accounting for more than $450,000,000 in investment real estate, Kris attributes his success to a client-centered...

The Power of Many: Multifamily Real Estate Market with Kris German | Part 2 #875

The Power of Many: Multifamily Real Estate Market with Kris German | Part 1 #874

Carlos is a seasoned real estate investor and proud owner of Ridgewood Property Investments.  A company that buys, fixes and flips properties in southern California with an emphasis in the Inland Empire.  A licensed Real Estate agent, he will on occasion represent buyers and sellers in a traditional manner as well.    Growing up in the inner-city taught him many life lessons and credits his parents for his work ethic and navigating the neighborhood gang violence of th...

Breaking Boundaries in Real Estate Ventures with Carlos Diaz| Part 2 #873

The Norris Group Real Estate Radio Show and Podcast

Get radio ready sound from your home studio! Learn recording, mixing, mastering, and music production on The AudioSkills Podcast. We give you simple techniques that you can apply to your music for immediate results. It doesn’t matter what type of music you’re creating, or what gear you use, these te...

Today's guest is Adam Pollard AKA Multiplier, who is a DJ, music producer, and educator. He also runs an excellent youtube channel which offers up a bunch of music production tutorials, tips, and tricks. Multiplier knows a lot about making music using some of the best music production tools around. In this episode, he was kind enough to walk through some of his favorites, and give some solid music production advice on things like compression, EQ, and more. You can find show notes and more information by clicking here: https://audioskills.com/podcast

Ep. 34: Music Production Tools With Multiplier

Cristofer Odqvist joins today’s episode all the way from Sweden! An awesome producer with a decade of experience under his belt, Cristofer boasts a wide range of audio skills. In addition to making great tracks, he has mixed audio for commercials, recorded voiceovers, and produced music for television. Cristofer is also the author of the music production book, Making Sound, and he maintains a Twitter account with tips and tricks for creating audio. You’ll hear some of those tips today, as well as Cristofer’s advice on programming drums, using compression, producing vocals, and more. You can find show notes and more information by clicking here: https://audioskills.com/podcast

Ep 029: Music Production Techniques with Cristofer Odqvist

Today’s guest is a brilliant producer and educator who has been ranked by Billboard.com in the Top 10 of their Next Big Sound chart. Based in San Diego, Hyperbits has remixed artists like Laidback Luke, Tove Lo, Beyoncé, and more. He also teaches music production on his website, hyperbitsmusic.com. In this episode, he shares his tips on creating electronic dance music, as well as advice on producing in general. You’ll also hear how he transitioned from the corporate world to making music professionally and his tips on making a career in music. You can find show notes and more information by clicking here: https://audioskills.com/podcast

Ep 027: Electronic Music Production Tips with Hyperbits

Today’s guest has been making music since he was just 14 years old. After starting at such a young age, it's no wonder Sam Matla has gone on to become an expert in electronic music production. The founder of EDMProd.com and host of the EDM Prodcast, as well as the author of The Producer’s Guide to Work Flow and Creativity, Sam knows his stuff when it comes to making music. In this podcast, he shares his best production advice, as well as what he has learned over the years about improving workflow. You'll also learn why it is so important to focus on increasing the quantity of music you’re producing, as opposed to putting all your energy into the quality. You can find show notes and more information by clicking here: https://audioskills.com/podcast

Ep 025: Music Making Tips with Sam Matla

We've got double the guests and double the experience on this episode! We're thrilled to host Kriss Walas & Dom Tassinari, who have a combined 29 years in the music business. They're also the hosts of the excellent music production podcast Poolside Chats. Kriss and Dom join us today to talk about mix buss processing and share their thoughts on mixing, mastering, compression, and other key considerations for making professional-sounding music. Kriss and Dom have some different techniques and opinions on plugins, but their combined perspectives offer a comprehensive understanding of how a mix buss can positively or negatively impact your mix. You can find show notes and more information by clicking here: https://audioskills.com/podcast

Ep 024: Mix Buss Processing with Kriss Walas and Dom Tassinari

The AudioSkills Podcast

The way people make payments when shopping nowadays is totally different than before. Technology plays a huge part in making shopping, one of China’s national pastimes, easier and quicker than ever. Be sure you are up-to-date with the ways you can make purchasing almost anything easier and more efficient; and then you can talk with ... Read Post

188: How to talk about product innovation in Mandarin Chinese

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187: How to talk about a business trip in Mandarin Chinese

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185: How to talk about investments in Mandarin Chinese

Money makes the world go around is a popular saying, as everyone needs money to live on or save up for something special, or maybe even travel. And when it’s time to travel you might need some foreign currency; so, how do you go about exchanging RMB for, say, USD or GBP? And finding out ... Read Post

184: How to talk about different currencies in Mandarin Chinese

We all make decisions every day; in fact, more like every few seconds or minutes. Some are minor and may be about what to eat; some are major and may affect our income or livelihood. In the latter case it’s best to talk them through with someone close to us. Learn how to discuss such ... Read Post

183: How to talk about difficult decisions in Mandarin Chinese

Learn Mandarin Now Podcast

Darius Barazandeh and top spiritual and energy healers, teachers and experts help you to heal, transform and awaken matters affecting your BEST life, health and spirit. Every episode contains POWERFUL energy healing work - so catch them all. Be sure to visit http://www.YouWealthRevolution.com to get...

Want new energy? Shift thousands of beliefs fast with three powerful activations. Tamra Oviatt is the founder of Sacred Activations (SA), a seventh plane modality that she received over an eight-month trek through Europe, Italy and Spain. Join Tamra for Sacred Activations: Shift Thousands of Beliefs Per Activation. In this session, you will discover why collective consciousness so important, learn about 100th Monkey Syndrome and what it has in common with the human race, activate Sacred Geometry in the body, and clear thousands of programs and beliefs on the collective consciousness, genetic and past life levels. Tamra does three activations for our group during the call and takes live callers! Clear 1000's of beliefs per activation! To get your free Energy Healing Kit and more go to: http://www.YouWealthRevolution.com

Tamra Oviatt interviewed by Darius Barazandeh

Change your space - transform your life! Is your environment creating 'Energetic' sickness? Is your space full of 'LOW ENERGY' life-robbing vibration? Are you ready for an 'INSTANT' new environment? Do you feel dragged down by your reality? Do you want to be free, light and full of joy? Join professional feng shui educator, consultant, and the best-selling author Karen Rauch Carter for Make a Shift, Change Your Life: Feng Shui for Your Body, Mind, Spirit and Environment. In this session with Karen you will learn how to make the connection between your environment and your life circumstances, how to attract and enhance opportunities more easily for love, prosperity and health and more, Karen's top health-generating tips and how feng shui can transform your life, relationships and career. Free past, old and stale energy now! Learn energy practices to heal your space! To get your free Energy Healing Kit and more go to: http://www.YouWealthRevolution.com

Karen Rauch Carter interviewed by Darius Barazandeh

Panache is back! Get ready for an intimate session. Experience Panache's deepest journey and receive the energy Panache has for us all: Love. Panache has some special information and guidance that he will be sharing in this session. Join Panache Desai for Discovering Your Soul Signature. In this session with Panache, you will release limitations that hinder your ability to live a life of purpose, passion, and joy, expand your vibrational resonance to align with the Divine, embrace your innate gifts and abilities, discover what it is you have come to do, activate your personal power to make profound shifts and life-long changes, access peace at the deepest level no matter what is unfolding in your life. Feel the love! To get your free Energy Healing Kit and more go to: http://www.YouWealthRevolution.com

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