by Philip Morgan

episodes

July 10, 2017 CPP 044: A Meditation on Specialization and Blue Oceans
Mister W asks if he knows enough to impress?
22 min
July 09, 2017 CPP 043: Chasing Two Rabbits?
Is it ever a good idea to chase two rabbits?
11 min
July 08, 2017 CPP 042: Lost Three Projects to Specialists
And they're probably not sorry they beat you.
15 min
July 07, 2017 CPP 041: From the Shitty Tapes Files
A lot of us have them. :)
18 min
July 06, 2017 CPP 040: Josh Doody on Narrowing His Positioning, part 1
I talk to Josh Doody, salary negotiation expert for software developers, about a recent change to his positioning.
24 min
July 05, 2017 CPP 039: Three Reasons You Should Get Into the Topsoil Selling Business
It's not as dirty as you think. ;)
12 min
July 04, 2017 CPP 038: But Ours go to 11!
Why shouldn't everything be turned up to 11?
7 min
July 03, 2017 CPP 037: Going Undercover
Does becoming a specialist make you feel like you're pretending?
6 min
July 02, 2017 CPP 036: Competitiveness Between Businesses
How do you serve competitors within the same vertical?
15 min
July 01, 2017 CPP 035: A Horizontal Expert Positioning Quandary
If you have expertise in a specific problem, how do you find your clients?
21 min