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July 10, 2017CPP 044: A Meditation on Specialization and Blue OceansMister W asks if he knows enough to impress?...more22minPlay
July 09, 2017CPP 043: Chasing Two Rabbits?Is it ever a good idea to chase two rabbits?...more11minPlay
July 08, 2017CPP 042: Lost Three Projects to SpecialistsAnd they're probably not sorry they beat you....more15minPlay
July 06, 2017CPP 040: Josh Doody on Narrowing His Positioning, part 1I talk to Josh Doody, salary negotiation expert for software developers, about a recent change to his positioning....more24minPlay
July 05, 2017CPP 039: Three Reasons You Should Get Into the Topsoil Selling BusinessIt's not as dirty as you think. ;)...more12minPlay
July 03, 2017CPP 037: Going UndercoverDoes becoming a specialist make you feel like you're pretending?...more6minPlay
July 02, 2017CPP 036: Competitiveness Between BusinessesHow do you serve competitors within the same vertical?...more15minPlay
July 01, 2017CPP 035: A Horizontal Expert Positioning QuandaryIf you have expertise in a specific problem, how do you find your clients?...more21minPlay