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May 10, 2015CPP 008: Cheryl Janis on the Fear of PositioningInterior designer Cheryl Janis shares how she overcame the many fears she faced during her journey towards positioning her business....more54minPlay
January 05, 2015CPP 007: Kai Davis on Positioning and Your AudienceKai Davis talks about how focusing on your audience is a key part of positioning your business....more32minPlay
January 02, 2015CPP 004: Estimating Market Size Part 2How big does a niche have to be to be big enough? Let's find out! (part 2 of 2)...more8minPlay
January 01, 2015CPP 001: Introduction to The ParadoxA quick note about the podcast name change......more2minPlay