Focus on who you're becoming as a person... not so much on the day-to-day. Both daily habits and macro alignment are important, but I'd argue that moving in the right overall direction over the course of years is more valuable than what we do or don't do daily.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Today’s episode is a group discussion where I sat down with local entrepreneurs in Phoenix, AZ. You'll hear from myself moderating plus:

• Jesse Ray, founder of Growth House, a co-working space for local entrepreneurs 
• Drue Bailey, founder of EmpowerEnlighten, a conscious networking retreat
• Jaron Lodge, Founder of SCORE 'NN HOLE, a pool game with distribution in 5 major retailers across the US
• Joshawn Patterson, freelance videographer

We discussed a range of topics from work ethic, hustle culture, success mindset, biggest lies and illusions we’ve succumbed to and overcome in our respective entrepreneurial careers, and more.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Are you prioritizing organic SEO for your business? In this episode, Jeremy Poland of DIY SEO joins the show. We discuss how to rank organically on Google and build your domain authority using tactics that actually work in 2022.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Publishing a book is becoming essential for thought leaders who want to establish their authority in their industry. Similar to how entrepreneurs adopted Twitter, Instagram, and personal websites, books are now seen as a significant way to stand out in a crowded online space. A book provides a tangible, value-adding asset that can attract new audiences, educate existing clients, lead to speaking engagements, and help build a lasting legacy. More leaders and entrepreneurs recognize the potential of a book in generating trust and credibility, making it a crucial component of personal branding.

Michael Delon from Paperback Expert, an agency specializing in helping business owners publish books, discusses the importance of being a published author. He explains their process of extracting valuable insights from authors and outlines the typical costs of hiring an agency to write a book.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Leverage is the most important advantage to have in life or business. Without leverage you have to play a linear game. With it, you’re playing an exponential game. To create leverage, uncover points ripe to produce outsized returns, then activate them with efficiency-generating stimuli over time.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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COVID shook up the world and rattled us free in the process. In today's episode, I'm joined by transformational leader Mark Mears. We examined the macro and micro shifts we’re seeing emerge in the workplace including this concept of "quiet quitting," plus how organizations must shift to create more meaningful experiences for their teams. Mark shares how companies need to do that through “step-function-change growth” by iterating and improving on their remote culture. He also shares the epiphany he had in his backyard a few years back that led him to creating his current company.

HIGHLIGHTS:

➤ 3:40 - "Quiet quitting" & employee engagement

➤ 8:31 - Are millennials & Generation Z anti-work?

➤ 12:00 - Entering the age of purpose, freedom & flexible working

➤ 19:57 - Mark's fig tree epiphany: fulfillment is the key

➤ 27:27 - Mark's experience at Mimi's Cafe, The Cheesecake Factory, + Noodles & Co.

➤ 32:49 - The future of management: WHO do you really serve?

➤ 36:22 - Revolutionary thinking, creating a movement & step-function change growth

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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The most important trait you can have if you want to achieve your potential is consistency. In this episode, I share some of the wisdom that’s been transferred to me by my mentors and some of the leaders I look up to who have achieved amazing things over time using the tool of consistent action. Consistency is at the core of the operating system all of the most impactful people in the world, and it’s clear that repetition, routine and relentlessness added together will yield life changing success for anyone who commits to it.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Today's guest pioneered celebrity-reality television at MTV. He joins me to share top things he learned working with the biggest stars in the world including Beyonce, Ashton Kutcher, Snoop Dogg and more.

Vinnie Potestivo architected the personal brands and reality TV shows of some of the biggest names in entertainment. He was a talent development executive at MTV from 1998-2007 where he launched The Osbournes, Newlyweds, Laguna Beach, The Hills, Wild 'n out, and more) before founding his own agency (VPE.tv) where he continued to build talent, social brands, and implement SOPs for talent development departments at dozens of networks, platforms and production companies.

HIGHLIGHTS:

➤ 3:55 - How celebrity has changed with the Internet + social media

➤ 7:30 - Getting his start via Will.i.Am by being the "guy in the room"

➤ 11:05 - Reality TV: What's real vs. staged?

➤ 15:00 - Jersey Shore, Andy Milonakis, Jackass, Laguna Beach, & Teen Mom

➤ 19:38 - Being starstruck with Sandra Bullock & Whitney Houston

➤ 25:55 - How do celebrities plan calculated PR stunts?

➤ 31:01 - Celebs call TMZ to get photo'd & pay for award nominations

➤ 36:08 - How do high-profile entertainers view/use money?

➤ 40:00 - Rapid fire

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Scaling a business means you're adding layers, revenue streams, or people — not necessarily making more money. Scott Ritzheimer, Founder & CEO at Scale Architects, joins me to share what scaling actually means and how to do it. Scott lays out his five-step scaling formula, and how you can create real leverage in your business when it comes time to scale up.

HIGHLIGHTS:

➤ 1:11 - Scaling does NOT mean growing QUICKLY

➤ 3:57 - When is the right time to scale: organic growth, white-watering

➤ 7:04 - Case study: the role of emotion in small business growth

➤ 11:15 - Scaling is NOT what you think it's about

➤ 11:58 - The role of lead gen in scaling up

➤ 15:22 - Preparing for hypergrowth: embracing systems & process

➤ 17:20 - The 5-step scaling plan: decision-making, lateral management, mission alignment, cross-functional collab, radical empowerment

➤ 22:00 - What would you tell your 25-year-old self?

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Find a gap in the market, and build a mechanism to fulfill it.

In this episode, social media entrepreneur Trey Colley shares how he stumbled into creating a "celebrity giveaway" agency and recently made a merger with other equity partners. Trey explains how his spiritual awakening propelled a journey into fame and fortune he never expected. It was his tenacity and drive that initiated things - an unwillingness to settle into the status quo. Then, as he explains, he found an opportunity on Instagram to partner with influencers (in Brazil, at first) to offer follower growth packages to creators who wanted to grow their audience. This is his story.

HIGHLIGHTS:

➤ 5:23 - Making excuses & the Dark Night of the Soul

➤ 11:40 - Why college is a scam

➤ 15:30 - Celebrity giveaways: the guarantee, differentiation, & model

➤ 22:09 - What goes up must come down

➤ 27:37 - The merger, money, & meaning

➤ 30:02 - The compound effect & hustling hard

➤ 34:58 - Breakthroughs are inevitable with networking

➤ 37:20 - censorship, shadowbanning & technology

➤ 41:32 - Edginess in content: Andrew Tate, Logan Paul, Nelk Boys

➤ 44:55 - Why 1M subscribers are worth more than $1M

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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