This is the story of how McDonalds came to be the #1 fast food chain in the world, analyzed and explained.

When Ray Kroc laid his eyes on Dick and Mac McDonald’s single-location operation in San Bernardino, he knew it was special. He’d never seen anything like it — the energy, the excitement and the efficiency, especially. So he asked the brothers out to dinner to pick their brain.

With some time and convincing, the brothers reluctantly agreed to let Kroc come onboard as partner in the capacity of Head of Franchising. But Ray was a growth-minded entrepreneur, not a franchisee. Whereas the McDonald brothers were content to remain small and focused, Kroc was all about scale.

Listen in as I recount the story of his ascent from those humble beginnings to the creation of an empire.

Credit for sound clips: The Founder, 2016.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Innovate on top of an already-proven model. With $250M+ in real estate sold and 500+ deals under his belt, Michael D'Elena is one of Arizona's top residential real estate agents. Michael has also built his own agency, Housed.com, where he employs a team of other agents, media specialists, and content producers who create promotional video content for their client's listings in an innovative way that sets him apart in the marketplace.

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Simplify your lead generation strategy if you want to win online. Building a thriving coaching business is all the hype, but today's guest Jeanne Omlor brings it down to Earth through a refocus on simplicity and consistent execution. Three years ago, Jeanne was a broke 54 year old single mom. Recently, she hit $2M in her coaching business. I wanted to know her secrets and in our interview she shared how she did it with one simple idea: simplifying instead of complicating.

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Want to retire before 40? Multifamily real estate may be the way to go. More people are waking up to the fact that this type of thing is truly possible—retiring in their 30s or 40s by virtue of passive income investments like multifamily real estate. In this episode, I'm joined by property acquisition expert Lucas Thomas. Since recording, Luke and I have worked even more closely, traveling to Milwaukee, WI, together to check out some opportunities. We get in-the-weeds on different strategies when it comes to multifamily investing.

HIGHLIGHTS:

➤ 10:27 - Lucas' 25-property portfolio & net monthly income

➤ 19:23 - How to get reasonably-priced properties whales aren't messing with

➤ 35:35 - How to achieve lifestyle design through cashflow investing

➤ 47:30 - When to divest from bad investments & re-invest

➤ 49:09 - Fake gurus, false claims & why getting wealthy sucks (no such thing as get rich quick!)

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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When should you pursue investor fundraising for your venture? How much should you raise? Which industries are poised to explode going into 2023 and beyond?

In this episode, I interviewed Ken Burke, founder of The EntrepreneurNOW! Network. Ken has raised $50M+ for his multiple businesses and has spent a career building, buying and exiting multiple companies.

HIGHLIGHTS:

➤ 4:15 - When is the right time for funding & how much do you need?

➤ 17:20 - First steps in bringing your idea to life

➤ 26:01 - What investors are looking for

➤ 34:30 - Creating breakthrough products in a commoditized market

➤ 35:30 - Building an investor deck & intro video

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Are you consciously aware of how you're holding yourself back? Kevin Palmieri, personal development podcaster, joins me to share how to stop holding yourself back and create consistent positive habits in your life to permanently shift into success consciousness.

HIGHLIGHTS:

➤ 8:31 - Suicide, anxiety, stress, and depression

➤ 13:57 - Leaving the comfort zone

➤ 20:16 - The compound effect of consistent, committed habit formation

➤ 28:38 - Things that hold people back

➤ 32:40 - Why some people raise up while others don't

➤ 34:12 - How to make money with a podcast

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Have you tried and failed in network marketing?

If so, you're not alone. In this episode, I'll share key reasons my network marketing business never took off, and how I'd change things if I was starting over. My water business flopped because I didn't implement funnels, ads or customer journey mapping when I first bought my franchise three years ago. I share my mistakes with my first business so you can avoid them in yours.

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Become an expert in 30 days with these hacks.

Okay... so, in reality it takes a lot longer than one month to actually become a legitimate expert. But... you can create the appearance of credibility and authority in your niche without actually waiting decades. I'll drop eight ways to do so in this episode.

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It's time to productize your service. In this episode I share how to build your personal brand online and how to create products out of your digital products to maximize impact and income. 

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Is it okay to embellish in your messaging?

With all the pressure to compete online, how can new coaches capture mindshare and earn trust of distrusting audiences? I answer this question in today's episode on winning in our digital clout culture. 

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