Get tools that help you serve customers and drive revenue... not because they're shiny and cool.

In 2017, Victor Calabrese started his outsourced IT company, Deskside, after helping two owners sell another MSP (managed service provider) the year before. Since then, Victor has scaled his remotely-distributed consulting company to dozens of employees around the globe along with two physical locations in New Jersey and Texas. He shares how he did it, plus trends in the SaaS space and much more.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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Should you be optimizing toward side gigs instead of a big business? Side gigs may the better option as they're the quickest way to get out of the rat race, at least for those optimizing for time freedom. I brought serial entrepreneur and investor Dana Robinson onto the show to chat on investing strategy and business building. Dane has written two books, 'Opt Out' and 'Gig Out' where he advocates for using side hustles in lieu of building big businesses (which suck up your time, money and energy). I love Dana's philosophy and I think this is the new way of the future for savvy entrepreneurs who want lifestyle freedom.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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📖 CONTENT CAPITALIST: https://t.ly/9_9JG

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🌐 Articles: https://michaelbecker.org/articles/

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Company culture is not what you think it is. It's not about having beer on tap in the kitchen, thirsty Thursdays with the team, or ping pong tables. It's about much more.

In this episode, I brought in Michael Sonbert, founder and CEO of Rebel Culture and Skyrocket Education to dive into what culture actually is all about. Michael has coached leaders from 100+ cities and 8 countries around the world and he’s on a mission to transform the way teams operate to increase employee satisfaction, performance, and overall success in industries on a global scale.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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📖 CONTENT CAPITALIST: https://t.ly/9_9JG

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🎓 eLearning Academy: https://t.ly/u0Dk5

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🌐 Articles: https://michaelbecker.org/articles/

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Dominating your market means optimizing for scale at every turn. I just finished reading MASTERS OF SCALE by Reid Hoffman. There's lots of golden nuggets in the book, but I wanted to pull five of the biggest takeaways I took away that I think any business can learn from.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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📖 CONTENT CAPITALIST: https://t.ly/9_9JG

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🎓 eLearning Academy: https://t.ly/u0Dk5

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🌐 Articles: https://michaelbecker.org/articles/

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In this episode, I share reflections on being born on 9/11 and how my life has shifted the last few years. I also explain how my focus on manifestation and attraction has become more poignant than ever and the mindset I bring to my manifestation work, along with why and how I'm creating a new vision board (to align with my new vision) for the lifestyle I'm obsessively chasing down.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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📖 CONTENT CAPITALIST: https://t.ly/9_9JG

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🎓 eLearning Academy: https://t.ly/u0Dk5

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🌐 Articles: https://michaelbecker.org/articles/

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An optimized CAC means more money in your pocket.

By determining your cost to acquire a customer then tweaking campaigns and ads around that key metric, the rest of your business flows in the right direction. In this episode, I share five tangible ways to optimize and even liquidate your CAC.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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📖 CONTENT CAPITALIST: https://t.ly/9_9JG

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🎓 eLearning Academy: https://t.ly/u0Dk5

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🌐 Articles: https://michaelbecker.org/articles/

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Begin with the end in mind. In this episode, I explain how to get the highest valuation possible with your content business. The more control you have over your audience's attention, the method of content transmission, and product delivery, the higher valuation you'll have when selling your business.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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📖 CONTENT CAPITALIST: https://t.ly/9_9JG

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🎓 eLearning Academy: https://t.ly/u0Dk5

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🌐 Articles: https://michaelbecker.org/articles/

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Coaches are facing an uphill battle to get in conversations.

We have to breakthrough, capture attention, inspire responses, and book calls all despite an overly-saturated industry. But your customer acquisition is dependant on your ability to meet your audience with the right approach and appeal. In this episode, I share several examples of cold outreach messaging actually triggers people to want to initiate conversation with you.

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Living with integrity means serving with authenticity.

When we put others needs above our own, we're more easily able to create and connect coming from a genuine place, which is the key to forming life-long relationships.

→ Subscribe to my newsletter, connect on Instagram, & check out more free resources.

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Consistency, quantity and quality is the formula for follower growth. In this episode, I'm dropping an exclusive group coaching session where I taught a group how I grew my audience to 60k followers in three years on my spiritual meme account.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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📖 CONTENT CAPITALIST: https://t.ly/9_9JG

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🎓 eLearning Academy: https://t.ly/u0Dk5

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🌐 Articles: https://michaelbecker.org/articles/

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Hosted on Acast. See acast.com/privacy for more information.