Making sense of Martech is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com

In this first-ever episode, I'm joined by Dr. Augustine Fou a marketer of 25 years and a world class expert in advertising fraud. He's taught marketing at NYU and Rutgers University and has worked at companies like American Express, Intel, Omnicom and McKinsey and Company.

We discuss the place of academic marketing theory, like the 4 Ps (Product, Price, Promotion and Place) in a world where technology has changed the game for what marketers focus on day to day. We talk about the relevancy of the 4P's during technological disruption and some alternative frameworks. This conversation also sits in the context of Dr. Augustine Fou's defense of a young marketer online and we converse about how marketers should approach public discourse. We also talk about the state of digital, programmatic advertising, its future, and risks on the horizon for advertisers and brands.