Jonathan Wichmann is the journalist who turned copywriter and then became the digital communications guru at Maersk Line. Within a year Maersk Line had more than 650,000 followers on Facebook. 

Jonathan claims that "Mark Zuckerberg created this for me"! A fact that probably no one at Maersk knew when they brought him in saying "One day we want to move into social media". 

You can read the entire story about the success on Jonathans web site http://jonathanwichmann.com/about-me/ and be inspired to start thiking outside the box. Follow Jonathan on @JonathanWich to keep up with what he is doing now, after he left the shipping giant. 

"Social media is just a technology" is another quote from Jonathan in this episode. You can follow the development of the entire set up also on Maersk Social http://maersklinesocial.com/why-social-media/

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