"If You Don't Surf, Don't Start. If You Do Surf, Never Stop." A bold 1988 ad by Gotcha surfwear that helped define surfing's aggro attitude during the Reagan years. Gotcha was the vision of Backside Charging, Free Ride-starring, cocaine-loving innovator Michael Tomson. The Breuer brothers unpack the radical life and times of Michael Tomson, as written about in the Encyclopedia of Surfing's Sunday Joint on July 12th, 2020.

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