In the news - The New York Times recently profiled a series of startups focused on delivering a new class of annuities directly to consumers. Mark, Will and Paul discuss the merits of  as well as the challenge of marketing complex products to consumers. In contrast to the simpler needs addressed by these new products, we go deep on roles that annuities can play in estate planning, one of the most complex areas of financial planning for consumers. This could open the door to a concept you haven't considered before for your clients.   Connect with That Annuity Show at https://twitter.com/ThatAnnuityShow, https://www.facebook.com/thatannuityshow, Visit our website at https://thatannuityshow.com. Visit Nassau Financial Group on the web at Connect with Ramsey Smith on https://www.linkedin.com/in/ramseydsmith or https://twitter.com/RamseyDSmith1. Visit https://alex.fyi on the web. This podcast is intended for general informational purposes only and is not a solicitation of any insurance product. The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.