Is making money from recommending other peoples goods or services ethical? This is affiliate marketing—a topic often seen as a double-edged sword for healthcare professionals. Some even question whether it's legal!

If you know me you'll know that I love alternative ways to earn money whilst helping people and so in this episode i'll show you how can you incorporate affiliate marketing into your practice without compromising your integrity? 

Key Takeaways

1. Understanding Affiliate Marketing: Learn what affiliate marketing is and how it can be a legitimate business model for healthcare professionals.
2. Benefits for All: Discover the mutual benefits for clients, businesses, and yourself when done correctly.
3. Maintaining Integrity: Emphasise the importance of sincerity and integrity when recommending products to ensure you’re genuinely helping your clients.
4. Legal Compliance: Familiarise yourself with the legalities, including the necessity of disclosure and the regulations set by the Advertising Standards Authority (ASA) and other relevant bodies.
5. Starting Out: Practical steps to begin affiliate marketing, from identifying potential affiliate programmes to integrating affiliate links into your content.
6. Ethical Considerations: How to avoid conflicts of interest and ensure your recommendations are based on sound knowledge and experience.
7. Professional Standards: The importance of adhering to your professional body’s standards and guidelines to remain compliant and trustworthy.

Links referred to in this episode:

The advertising standards authority (ASA) ad codes – written by the committee of advertising practice (CAP) https://www.asa.org.uk/codes-and-rulings/advertising-codes.html

Nutrition And Health Claims: Guidance To Compliance With Regulation (EC) 1924/2006 https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods

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