If your blog traffic has dropped, it doesn’t necessarily mean your SEO is wrong or that your content isn’t good enough. Google search has changed, and AI is increasingly answering people’s questions without them ever clicking through to your website.

In this episode, I explain what’s happening to Google search, how AI is changing the way people find information, and what this means for your SEO as a dietitian or health professional. I also share what happened to the traffic and advertising income on my own children’s nutrition website, and the three practical things I’d focus on now rather than simply publishing more blogs.

I saw this shift first-hand. My children’s nutrition website once attracted around 150,000 visitors every month, with advertising income of around £2,000 to £4,000 a month. At its lowest point, traffic had fallen by around 100,000 visitors a month compared with its peak, and advertising income was closer to £400 a month.

What you'll learn

• Why your Google traffic can fall even when your blog content is still genuinely useful
• How AI Overviews are changing the way people use Google search
• Why people may be getting answers from AI without clicking through to your website
• How AI decides which paragraphs and information to use when answering health questions
• How to structure blog posts so Google and AI can understand your answers more easily
• Why answering one specific client question can be more valuable than writing another huge general blog
• How to check what Google and ChatGPT are showing for the questions your clients ask you most often
• Why your dietitian credentials and evidence-based approach can become an advantage in AI search

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ep 120: How To Get Chat GPT to Recommend You

Yes, you can make it more likely that ChatGPT recommends your business by making your expertise, niche, location and credibility really clear and consistent across your online presence. AI is increasingly helping people decide who to work with, so it needs to be able to understand who you are, who you help and why you're a credible choice.

In this episode, I’m breaking down what we currently know about how AI decides which businesses and health professionals to recommend. I’ll show you the practical changes you can make to your website, Google Business Profile, professional directories and other online profiles so ChatGPT and other AI tools have the information they need to understand your business.

One of my dietitian clients and I tested this during one of our coaching calls. We searched for the best children’s allergy dietitian in the UK, and despite her being a well-known specialist in exactly that area, she wasn’t mentioned in the Gemini AI overview. It was a brilliant reminder that being excellent at what you do doesn’t automatically mean AI knows to recommend you.

What you'll learn

• How ChatGPT decides which businesses and health professionals to recommend
• How to make your business easier for ChatGPT to understand
• Why your website, LinkedIn, Google Business Profile and directories need consistent information
• How to use client reviews and case studies to demonstrate your business expertise
• What your website needs to include so AI can find and understand your services
• How professional credentials and trusted online directories can strengthen your credibility
• How to check whether ChatGPT is already recommending your business
• Four simple changes you can make today to help AI understand who you are and who you help

Your next step: Take an hour this week to check what ChatGPT says when you search for someone like you. Try three questions your ideal client might ask, see who gets recommended, and note what those businesses have online that you might be missing. Then make one small improvement to your own online presence.

If you try it, I’d love to hear what you discover. DM me a screenshot of your results and let me know whether ChatGPT knows you exist yet.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Claude has quickly become one of the most powerful AI tools for business owners, but many freelance dietitians still aren't using it.

In this episode, Sarah explores the features that make Claude particularly useful for saving time, creating better content and reducing the mental load of running a nutrition business.

From writing in your brand voice and working with long documents to automating repetitive tasks and connecting with the tools you already use, Claude can do much more than simply answer questions.

Listen to Part 1 here.

In this episode:

• Why Claude can be particularly powerful for writing and maintaining your brand voice.
• How to use Claude with long reports, research papers and clinical guidelines.
• How Claude Skills can save you from repeatedly explaining how you want a task completed.
• How multiple Skills can work together to create content that reflects your writing style, visual branding and offer messaging.
• What Claude Connectors can do when linked with tools such as Google Drive, Gmail, Canva, Asana, Airtable, Kit and Kajabi.
• How scheduled tasks can automate regular business activities such as analytics reports, competitor research and business reviews.
• How Claude's daily briefing can bring together your calendar, emails, news and other information in one place.
• What Claude Design can do for lead magnets, presentations, handouts and other branded resources.
• The difference between Claude Chat, Claude Cowork and the Claude browser extension.
• How Claude can move beyond content creation and become a strategic business assistant.
• Why giving AI enough context about your expertise, ideal clients and brand voice is essential for getting better results.

Sarah also shares how she's using Claude to build a "business brain" that can work across different areas of her business and spot patterns she might otherwise miss.

Free resource: Download Sarah's free PDF here to learn how to prompt AI so it understands your clinical expertise, ideal clients, brand voice and business goals.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Have you ever asked AI to write something for you… only to spend longer rewriting it than it would have taken to create yourself?

If you've been wondering why everyone else seems to be saving hours every week with AI while you're still getting bland, generic content, this episode is for you.

In part one of this two-part series, I'm putting ChatGPT under the microscope. I share the features I genuinely use every week in my own business, where ChatGPT excels, where it falls short, and why I think so many freelance dietitians are using just a tiny fraction of what it's capable of.

We'll explore everything from creating AI-generated brand photos and having real-time voice conversations with ChatGPT, through to one of my favourite features: Custom GPTs. I'll explain how I've built AI assistants that understand my business, my clients and even the way I write, and how you can create your own to save time, improve your marketing and even enhance your client experience.

I also cover one topic that every regulated healthcare professional needs to understand before using AI in practice: GDPR and handling sensitive client data safely.

If you've been curious about AI but aren't sure you're getting the best from it, this episode will give you practical ideas you can start using straight away.

In this episode you'll discover:

• Why ChatGPT and Claude are not interchangeable AI tools.
• The biggest mistake most freelance dietitians make when using AI.
• How ChatGPT can generate professional images without an expensive brand photoshoot.
• Why voice conversations with ChatGPT can become your best brainstorming partner.
• What Custom GPTs are and how they can save you hours every week.
• How I use multiple Custom GPTs across my own business.
• Ways you can create AI-powered tools for your own nutrition clients.
• The GDPR mistakes every health professional needs to avoid when using AI.
• How better prompts dramatically improve your AI results.
• Why I'll be comparing ChatGPT with Claude in Part 2 next week.

Free Resource

I've created a free guide that shows you exactly how to write prompts that produce far better results from ChatGPT, Claude, Gemini and other AI tools.

Download your free prompt guide here:

https://www.sarahalmondbushell.com/prompt-patient

If you've ever thought "AI just doesn't sound like me", this guide will help you change that.

Listen Next

Don't miss Part 2, where I'll compare Claude against ChatGPT and explain the situations where I believe Claude is the better choice for freelance dietitians.

If you're serious about using AI to save time, improve your marketing and grow your business, you'll want to hear both episodes.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ep 117 - AI is coming for your clients. Here's how to make sure they choose you instead

AI is changing how people search for nutrition advice. More people are turning to tools like ChatGPT before they ever consider booking an appointment with a dietitian.

While AI can generate meal plans and answer nutrition questions in seconds, it cannot replace clinical judgement, human empathy or the trust that comes from working with a registered health professional.

This episode explores where AI falls short, why those limitations create an opportunity for dietitians, and how content marketing can position health professionals as the obvious choice in an AI-driven world.

In this episode:

• Why more people are using AI for nutrition advice before seeking professional support.
• Where ChatGPT, Claude and Gemini perform well and where they fall short.
• The clinical reasoning AI cannot replicate.
• Why AI-generated meal plans can miss important nutritional and safety considerations.
• How to use educational content to build trust and authority.
• The role of storytelling in differentiating from AI.
• Practical ways to position dietetic expertise as more valuable than generic AI advice.
• Why visibility and consistent content marketing matter more than ever.
• How trust influences buying decisions in an AI-driven world.

Is your AI tool producing rubbish results? Get higher-quality, more reliable outputs using my P.A.T.I.E.N.T Prompt method. 

You can download it for FREE here: https://www.sarahalmondbushell.com/prompt-patient

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Do you ever feel like you're doing everything right in your business, posting consistently, growing your audience and sending regular emails, but people still aren't buying?

If you've ever wondered whether your marketing is actually working, this episode is for you.

I'm sharing the data from my own business that reveals just how dramatically client buying behaviour has changed in recent years. The truth is, people are taking much longer to invest, and that's not necessarily a problem. In fact, some of your best future clients may already be quietly watching, reading and listening to your content right now.

In this episode, I'll walk you through what I've discovered about modern buying behaviour in 2026, why email marketing matters more than ever for dietitians and health professionals, and how to build a marketing strategy that works for both fast buyers and those who need time to trust you before they say yes.

In this episode, you'll learn:

• How the average time it takes someone to buy has changed over the last five years.
• Why longer buying cycles are becoming the norm in online business.
• What my data reveals about client buying behaviour in 2026.
• Why email marketing is one of the most valuable assets in your business.
• The difference between fast buyers and nurture buyers.
• How webinars and live events continue to generate sales long after they've finished.
• Why your content is working harder than you think, even when results feel slow.
• The marketing metrics you should be paying attention to instead of obsessing over monthly sales.
• Practical ways to build trust and nurture potential clients over the long term.
• How to create a marketing strategy that supports both immediate and future sales.

If you've been wondering whether your audience is paying attention or worrying that people are taking too long to buy from you, I hope this episode gives you a fresh perspective. Building trust takes time, and sometimes your highest-value clients are simply waiting until the timing is right.

Remember, your future clients are probably already watching you today.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Do you know where your best clients are really coming from?

If you're relying on gut instinct to decide where to spend your marketing time, you might be working much harder than you need to.

In this episode of Beyond the Clinic, I'm sharing what happened when I analysed the data from 120 paying clients over the last five years. The patterns completely changed the way I think about marketing for dietitians and other health professionals, and they challenged some of the biggest assumptions we hear online about customer journeys, freebies and webinars.

You'll discover why some people buy almost immediately while others quietly follow your work for years before investing, why your highest-paying clients may take the longest to convert, and how understanding your own buyer journey can help you make far better business decisions.

If you've ever wondered whether your marketing is actually working, this episode will encourage you to stop guessing and start taking a more evidence-based approach to growing your business.

In this episode you'll learn:

• Why evidence-based business is just as important as evidence-based practice.
• The surprising truth about where my clients actually come from.
• Why Instagram isn't doing as much of the heavy lifting as I once thought.
• What my data revealed about freebies, lead magnets and email nurturing.
• Why many buyers need multiple touch points before they're ready to invest.
• How a simple offer ladder can increase repeat business and lifetime customer value.
• How the buyer journey has changed dramatically over the last five years.
• Why your highest-paying clients often take the longest to make a decision.
• What my client data says about webinars (despite everyone saying they're dead).
• Practical ways to improve your marketing for dietitians using your own business data instead of assumptions.

If you enjoyed this episode, make sure you subscribe so you don't miss Part Two, where I'll explain why buying behaviour has changed and what you need to do differently in your business to keep attracting clients in today's market.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If you're wondering why your private practice isn't growing as quickly as you'd hoped, despite being an excellent dietitian, this episode could be the missing piece.

The truth is, many of the habits that made you brilliant in the NHS can quietly hold you back when you're trying to grow your own business. They shape the way you market yourself, communicate with potential clients and make decisions as a business owner. And because they've become part of your professional identity, you often don't even realise they're there.

In this episode, I'm sharing four more NHS habits that could be secretly costing you clients and what you can do instead. These are the mindset shifts and practical changes that have helped me build two successful online businesses, and they're the same ones I help dietitians make inside Accelerate.

Whether you're just starting your private practice or you're wondering how to grow a dietitian business more consistently, you'll come away with practical actions you can implement straight away to improve your dietitian marketing and attract more of the right clients.

In this episode you'll discover:

• Why failing to follow up with enquiries could be costing you clients every month.
• How NHS conditioning can make running your business feel harder than it needs to be.
• Why treating your business like a hobby keeps your income unpredictable.
• The perfectionism trap that stops so many dietitians from being visible online.
• How to overcome the fear of posting on social media and being judged.
• The difference between educating your audience and marketing your services.
• Why connection, personality and storytelling attract more clients than information alone.
• Simple ways to create more structure and consistency in your business.
• Practical mindset shifts to help you think more like a business owner than an NHS employee.

Resources mentioned

• Episode 94: 4 NHS Habits That Are Quietly Killing Your Business

https://www.buzzsprout.com/2320439/episodes/18618726

• Episode 108: How One Simple Follow-Up Helped My Client Sign Five New Clients

https://www.buzzsprout.com/2320439/episodes/19189665

• Learn more about Accelerate: https://www.sarahalmondbushell.com/yes

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If you've created a digital product but the sales just aren't coming in consistently, you're not alone. And here's the thing... it doesn't necessarily mean there's anything wrong with your offer.

In this episode, I'm diving into three of the biggest sales process mistakes I see dietitians and other health professionals making after they've created a digital product. These are the mistakes that quietly stop great offers from selling, even when they're genuinely helpful and perfectly priced.

Last week, we covered the foundational mistakes people make before creating a digital product. This week, we're looking at what happens afterwards. We'll talk about why email marketing is essential, why consistency matters far more than you think, and why every digital product should lead somewhere else if you want to build a business that generates predictable income.

If you're serious about creating a business with more freedom, more consistency and less reliance on trading time for money, this episode is packed with practical advice you can implement straight away.

In this episode you'll learn:

• Why email marketing is the most effective way to sell digital products.
• The surprising conversion results from my own nutrition business and what they taught me.
• Why relying on social media alone is costing you sales.
• The common mistake of only talking about your digital product when it's new.
• How to market the same product repeatedly without sounding repetitive.
• Why your audience needs to hear about your offers far more often than you think.
• The importance of creating a natural customer journey with backend offers.
• How to turn a one-off purchase into a long-term client relationship.
• Three questions to audit your own digital product sales process today.

Mentioned in this episode

If you'd like support building and selling digital products that generate consistent income, you can book a free discovery call to find out more about Accelerate, my 12-month business coaching programme for dietitians, nutritionists and other registered health professionals.

Book your free discovery call here:
https://www.sarahalmondbushell.com/yes

Enjoyed the episode?

If Beyond The Clinic has helped you grow your business, I'd be so grateful if you could follow the podcast and leave a quick review. It helps more dietitians and health professionals discover the show.

And if you know someone who's creating digital products in their business, why not send this episode their way?

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Have you ever created a digital product that you were convinced would sell… only to hear nothing but crickets?

I've been there too.

In this episode, I'm sharing four of the biggest mistakes I see health professionals make before they've even started selling their digital products. These are mistakes I've made myself while building my nutrition business, and they cost me time, energy and sales.

You'll learn why validating your idea matters so much, how pricing can influence perceived value, why discounting often makes sales harder instead of easier, and why people buy outcomes rather than information.

This is Part 1 of a two-part series. Today we're focusing on the foundations that need to be in place before you launch. Next week, we'll look at the mistakes people make during the sales process itself.

In this episode, you'll learn:

•  Why validating your digital product idea should always come before creating it. 
•  The three questions you need to answer before investing time in building a product. 
•  How I spent 18 months selling just 24 copies of a course because I created what I wanted to teach instead of what my audience wanted to buy. 
•  Why giving away too much value in a low-cost offer can reduce the perceived value of your expertise. 
•  The difference between strategic discounting and panic discounting. 
•  Why lowering your price rarely fixes slow sales. 
•  How to create digital products that focus on transformation instead of information. 
•  A simple exercise to help you assess whether your own digital product is positioned to sell. 

Resources mentioned

• Create & Sell Digital Goods: https://www.sarahalmondbushell.com/digital-goods

Enjoyed this episode?

If Beyond The Clinic is helping you build a business that gives you more freedom, impact and income, I'd be so grateful if you'd follow the show and leave a review. It helps more dietitians, nutritionists and other health professionals discover the podcast.

And if you're planning to create your first digital product (or improve one that's already sitting on your website), this episode will give you the foundations you need before you start selling.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery