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Hi, I’m Sarah Almond Bushell, and welcome to another episode of Beyond the Clinic. Today, we’re diving into a topic that every healthcare professional faces but rarely talks about, handling negativity online. If you’ve ever second-guessed sharing your expertise out of fear of criticism or trolling, you’re not alone, and this episode is for you.

Episode Summary
The fear of online criticism can feel overwhelming, especially when you’ve worked so hard to build your credibility and expertise. I’ve been there myself, and I want to help you navigate this challenging part of putting yourself out there. From personal stories to actionable strategies, we’ll explore how to stay grounded, protect your energy, and keep showing up for the people who need your knowledge the most.

What You’ll Learn in This Episode

• Why Negativity Happens: Understanding why criticism grows as your visibility increases.
• My Viral Moment: How I faced a wave of backlash and turned it into a growth experience.
• Five Key Strategies for Resilience:
  • Preparing mentally before you post.
  • Setting boundaries with negative commenters.
  • Deciding how to respond—or not respond.
  • Using compassionate communication to diffuse tension.
  • Knowing when to seek legal advice.
• Reclaiming Your Confidence: Tips to keep your focus on helping others without getting derailed.

Key Takeaways

• Online criticism often says more about the commenter than you.
• Growing your online presence means your message is reaching people—it’s a good sign.
• Protecting your energy and staying aligned with your mission is the best way to handle negativity.
• You have the tools to choose how to respond and take control of the narrative.

Resources Mentioned in This Episode

• Hug Your Haters by Jay Baer – A brilliant guide to navigating online criticism. 

Your Next Step
Take a moment to think about one valuable insight or piece of advice you’ve been hesitant to share. Reflect on your audience’s needs, craft it with intention, and hit publish. Your expertise matters, and your unique voice is exactly what someone out there is waiting for.

Join Me Next Week
In our next episode, "Earn While You’re Off: Four Easy Tactics to Keep Cash Coming in Over Christmas", I’ll show you how to avoid the feast-and-famine cycle that often comes with taking a break. Don’t miss it!

Let’s stay resilient, confident, and impactful—together. See you next time!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Hi everyone! I’m Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic. Today, I’m sitting down with my friend and colleague, Paula Hallam, a pediatric dietitian with an incredible journey. She’s made the shift from the NHS to freelancing, all while focusing on the world of plant-based nutrition for kids. We’re diving into her story, the challenges she faced, and how she’s helping families confidently navigate plant-based diets for their little ones."

Episode Summary:
This episode delves into the career evolution of Paula Hallam, a pediatric dietitian who transitioned from NHS work to freelancing, with a strong focus on plant-based nutrition for children. Host Sarah Almond Bushell explores Paula’s motivations for making this leap, including her family’s influence, her daughter’s choice to go vegetarian, and her desire for flexibility. Paula discusses her unique journey of establishing “Plant-Based Kids” and how she identified the need for child-specific guidance in plant-based diets. Listeners will also hear about the challenges Paula faced in self-publishing her book, Plant Power Little People, and how she has worked to market it independently. Paula’s tips on leveraging social media and building an engaged community shed light on effective ways to share expertise and connect with like-minded parents.

Key Takeaways:

• Career Flexibility: Paula’s switch to freelancing demonstrates how dietitians can balance career demands with family needs, showing the advantages of creating a flexible work model.
• Finding a Niche: Paula’s focus on plant-based nutrition for kids fills a gap in family-centered resources, meeting a growing interest in sustainable diets.
• Publishing & Persistence: Paula’s journey in securing a hybrid publishing deal underscores the value of persistence and strategic choices in the face of traditional publishing challenges.
• Audience Engagement: By connecting with parents and influencers on social media, Paula has successfully grown her brand, “Plant-Based Kids,” and established herself as an expert in child-friendly plant-based nutrition.
• Practical Nutrition Tips: Paula shares valuable insights into making plant-based nutrition accessible, safe, and enjoyable for children.

Paula Hallam's Website: https://plantbased-kids.com/

Paula's Instagram: https://www.instagram.com/plantbasedkids.uk/ 

Paula's book: https://amzn.to/4fbxDZX

Thank you so much for joining us! If Paula’s story resonated with you, please leave a review, share this episode, and tag us on social media. 

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Hi, I’m Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic! Today, we’re diving into a topic that might just uncover what’s holding you back from true success. If you’ve been working tirelessly towards a goal but feel like something unseen is slowing you down, this episode is for you. We’ll be looking at those hidden, subconscious blocks that could be working against your best efforts and keeping you stuck. Let’s dive in and discover how to get out of your own way!

Episode Summary:

In this eye-opening episode, Sarah explores the concept of "competing desires", the subconscious blocks that can sabotage success even for the most determined individuals. She shares her own journey of setting an ambitious goal to grow her business, only to feel an invisible force holding her back. Through personal stories and powerful analogies, Sarah reveals how deep-rooted fears, like fear of judgment or conflict, can unknowingly work against conscious goals.

Listeners are invited to engage in a self-reflective exercise to uncover any internal conflicts that might be keeping them stuck. Sarah provides actionable steps, including journaling prompts and questions that guide the listener in identifying and addressing these barriers. By the end of the episode, you’ll learn that true progress isn’t always about doing more—it’s often about understanding and aligning with your true desires.

Key Takeaways:

1. Identify Competing Desires: Uncover subconscious fears or beliefs that may conflict with your conscious goals.
2. Use the Power of Journaling: Ask yourself the critical question, "What part of me doesn’t want this goal?" to bring hidden beliefs to light.
3. Recognize the Impact of Fear: Understand how fear of conflict, judgment, or visibility can silently hold you back.
4. Shift Your Mindset: Progress is often less about effort and more about removing self-imposed obstacles.
5. Create Alignment for Momentum: When you align your conscious and subconscious desires, you unlock new levels of motivation and results.

Thank you for joining me on today’s episode of Beyond the Clinic! I hope this discussion helps you discover the internal barriers that may be holding you back. If you found value in this episode, please consider leaving a review, sharing it with a friend, or joining our community on the Beyond the Clinic Business Facebook group. And don’t forget to tune in next time, as I welcome my friend Paula Hallam, a fellow pediatric dietitian and cookbook author. Until then, take time to reflect and realign with your goals!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Welcome along to another episode of Beyond the Clinic! Today, we’re diving into a topic that many healthcare professionals might find challenging but empowering, the subject of money. We’re exploring how financial growth isn’t just about numbers; it's about freedom, security, and truly valuing your expertise. Let’s shift our mindset around earnings and discover the role of money in building a fulfilling career. 

Episode Summary:

In this insightful episode, Sarah tackles a topic often considered taboo among healthcare professionals: earning more money and charging what your expertise is truly worth. She discusses the mindset barriers that frequently hold clinicians back, including discomfort around setting fees, feelings of guilt about prioritizing income, and the undervaluing of their skills. Sarah shares her journey from viewing money as a necessity to embracing it as a tool for freedom and impact.

Listeners are guided to rethink their approach to finances, setting practical boundaries, and the importance of self-worth in business. The episode provides actionable strategies for changing limiting beliefs, including setting prices confidently, investing in business essentials, and recognizing the impact financial stability can have on one’s ability to serve clients with energy and focus. Through relatable stories from her personal life and career, Sarah illustrates how breaking these money-related mental barriers can empower clinicians to not only thrive in their businesses but also lead happier, more balanced lives.

Key Takeaways:

1. Value Your Expertise: Don’t shy away from charging what your skills and experience are worth; recognize that your expertise brings immense value to clients.
2. Money Mindset Shift: Viewing money as neutral and beneficial can alleviate guilt, making it easier to approach financial decisions with confidence.
3. Set Clear Boundaries: Having transparent pricing and firm boundaries helps ensure both you and your clients have clear expectations.
4. Invest for Growth: Investing in essential tools, technology, or support can streamline your practice, reduce burnout, and ultimately enhance your client’s experience.
5. Normalize Money Conversations: Talking about money openly, whether with clients or colleagues, helps make financial success a natural part of your business.

Thank you for tuning into Beyond the Clinic! I hope this conversation inspires you to embrace the potential that financial growth can bring to your practice and life. If this episode resonated, please consider leaving a review or sharing it with a colleague who might need to hear this message. And remember, if you need support in redefining your money mindset, connect with me in the Beyond the Clinic Business Face

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Hi, I'm Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic! Today, we're diving into a topic that might stir up some strong feelings, "How to Know When it's Time to Quit Social Media". If you're a dietitian or healthcare professional running your own business, and social media feels like a necessary evil, this episode is for you. 

Episode Summary: In this episode, Sarah explores the emotional and practical challenges of maintaining a social media presence as a healthcare professional. She addresses the pressures of staying visible, creating engaging content, and keeping up with constant changes in social media algorithms. Through the story of her client "Emily," a dietitian who was overwhelmed by social media demands, Sarah highlights the realisation that social media might not be the best strategy for everyone.

Sarah shares Emily's journey from feeling exhausted by the constant pressure to quitting Instagram entirely, which led to unexpected growth for her business. The episode covers alternative strategies for lead generation, such as SEO and blogging, podcasting, and guest appearances, which can help build a successful business without relying on social media. Sarah encourages listeners to reflect on whether their social media efforts are truly serving their business goals and provides actionable steps to focus on strategies that align with their strengths and values.

Key Takeaways:

1. Re-evaluate Your Social Media Presence: Assess whether social media is genuinely helping your business or just consuming your time. If it's not generating leads, it might be time to rethink your strategy.
2. Focus on Alternative Lead Generation: Explore other channels such as SEO, blogging, podcasting, and Pinterest to drive traffic and attract potential clients.
3. Use Social Media as a 'Shop Window': Maintain a minimal presence that clearly communicates your brand and directs people to other, more effective platforms.
4. Build a Strategy That Works for You: You don’t have to follow the crowd. Choose marketing strategies that align with your values and enjoyability.
5. Take Control of Your Business: As the boss, you have the freedom to design a business that suits your lifestyle, even if that means stepping back from social media.

Thank you so much for tuning in to this episode of Beyond the Clinic! If you found our discussion helpful, please share it with a fellow healthcare professional who might also be struggling with social media. And don’t forget to subscribe so you never miss an episode. Next week, we'll be talking all about money—how much you need to grow a business and why it’s not the be-all and end-all for everyone.

I’d love to hear your thoughts on what you'd like me to cover next. Send me an email at [email protected]

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Hello and welcome to episode 26 of Beyond the Clinic! I’m Sarah Almond Bushell, and today we’re tackling something many of you have shared, feeling overwhelmed by everything you juggle in business and life. Back in September, I hosted a three-day event in the Beyond the Clinic Business Facebook group about working smarter, not harder. Today, we’re diving deeper into why overwhelm happens and how to shift your mindset to break free from it for good.

Episode Summary:
In this episode, Sarah discusses the common issue of overwhelm for business owners. While strategies like time tracking and delegation help, many are still stuck in a cycle of busyness. Sarah shares her personal experience of balancing work and family life and how the pressure to do it all can lead to burnout. She provides actionable steps to regain control, prioritise tasks, and protect your well-being.

Key Takeaways:

• Prioritise tasks that move your business forward, like client acquisition or revenue generation.
• Schedule breaks and practice self-discipline to avoid burnout and improve productivity.
• Let go of guilt. You don’t have to do it all, and balance is key.
• Acknowledge your wins to stay motivated.
• Set boundaries and learn to say "no" to tasks that don’t align with your goals.

Thank you for listening! If you found this episode helpful, please leave a review, share it, or join the conversation in the Beyond the Clinic Business Facebook group.

I’d love to hear about what tasks make you feel accomplished! Let’s connect further in the group or DM me on Instagram at @dietitiansinbusiness. Thanks for tuning in, and I’ll see you next time!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Hi, I’m Sarah Almond Bushell, and welcome to Beyond the Clinic! Today, I’m joined by Nevine El Sherbini, an online business manager (OBM) and dietitian. We’re exploring how OBMs can help dietitians and nutrition professionals streamline their businesses and when it’s time to hire one.

Episode Summary

In this episode, Nevine El Sherbini shares her journey from dietitian to OBM. Nevine explains the role of an OBM, how they differ from VAs or business coaches, and why a business might need one. She also discusses her career pivot and solo travels that led to her current path. This episode provides actionable advice for dietitians looking to manage their businesses more efficiently.

Key Takeaways

1. Role of an OBM: They handle systems, processes, teams, and projects, freeing up time for business owners.
2. When to Hire an OBM: If you're overwhelmed or struggling to execute ideas, an OBM can help.
3. OBM vs VA: VAs focus on tasks, while OBMs take a strategic approach to manage projects and teams.
4. Nevine’s Journey: From VA to OBM, helping dietitians with efficient systems and business growth.
5. Business Strategy Execution: OBMs help implement strategies, while business coaches work with business owners to create and develop them.

Thank you so much for tuning into this episode of Beyond the Clinic! If you found value in today’s discussion and think an online business manager might be the support your business needs, be sure to check out Nevine’s website at www.thriveonlineservices.com or connect with her on LinkedIn https://www.linkedin.com/in/nevine-el-sherbiniobm. 

Don’t forget to subscribe, leave a review, and share this episode with anyone who might benefit from it. See you next time!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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As healthcare professionals, we too can benefit from the biggest sales event of the year 'Black Friday and Cyber Monday' running from 29th November to 2nd December 2024.

In this episode I'm sharing 6 ideas for offers that work really well for us as well as how to plan ahead and optimise your marketing so you can take advantage of this really great revenue boosting period.

Key Takeaways

• Start Early: Begin planning your Black Friday offers and marketing efforts now for maximum impact.
• Choose High-Value Offers: Know which of your services you can discount, and which you definitely shouldn't.
• Have nothing to sell?: Learn how to still make money even if you don't have your own goods and services.
• Craft exciting promotions: Create a buzz ahead of the event and during so that people can't wait to buy. 

Thanks for tuning in! I hope this episode inspires your Black Friday planning. 

Join our Beyond the Clinic Business Facebook group to continue the conversation. If you enjoyed the episode, leave a review and share it with others. 

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Welcome Back to Beyond the Clinic!
Hi, I’m Sarah Almond Bushell, and welcome to episode 23 of Beyond the Clinic. Today, we’re tackling something that many of us might be guilty of—“winging it” when it comes to business strategy. This episode is titled Stop Winging It and Do This Instead because, let’s face it, running a successful business requires more than just waiting for clients to knock on your door. We’ll be diving into why a planned, strategic approach to sales and marketing is key for growing your business. Stick around for my top three tips on how you can plan ahead and stop leaving your success to chance!

Episode Summary
In this episode, I share the importance of planning in your business, whether it’s for campaigns, sales activities, or promotions. Based on a poll I ran in my Facebook group, I discovered that most professionals, like myself in the early days, tend to “wing it” without a solid business strategy. But if you want more clients and more revenue, you’ve got to do more than just rely on directories or sit back and wait for business to come to you.

We look at why you should identify key times in the year to focus on promotional campaigns, how to structure your sales activities, and what kind of content you should be producing to align with those key moments. I also share my personal experience of attending a business content planning event and the big lessons I learned from industry expert Janet Murray. Let’s get strategic!

Key Takeaways:

• Planning is Key: Success comes from being proactive. Don’t wait for clients to come to you—plan ahead and map out your sales activities.
• Identify Key Promotional Times: Focus your campaigns around times when your audience is most likely to need your service. Awareness days and holidays like Black Friday can be great opportunities for promotions.
• Diverse Sales Strategies: Don’t just sell the same thing in the same way year-round. You need different ways to sell the same service or product, and a clear strategy for promoting them.
• Engage and Convert Your Audience: Your content should guide your audience towards becoming clients by addressing their objections, giving them quick wins, and providing proof of your value.
• Set Deadlines for Decisions: Encourage your audience to act by giving them a deadline. Without it, they may never make a decision, which doesn’t serve them or your business.

I hope this episode helps you stop winging it and start thinking strategically about how you’re going to generate clients and income throughout the year. Thanks for listening and make sure you join me next time as we dive into how to prepare for Black Friday and Cyber Monday!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Hi there, and welcome to this week's episode of the Beyond the Clinic podcast! I’m Sarah Almond Bushell, and today I’m thrilled to be sharing with you some powerful insights that will help you take your business to the next level. In this episode, I break down the six key parts of your business that you can automate to achieve consistent monthly revenue. Automation isn’t just about saving time—it’s about gaining freedom, something I’m passionate about after 20 years in the NHS!

Episode Summary:
This episode dives into the six essential automations that will allow your business to grow and thrive consistently. From visibility and lead generation to the sales process, onboarding, and offboarding, I explain how automating these elements can create a streamlined, efficient system. I share personal stories of how automation has transformed my own businesses, creating passive income streams that work even while I’m on holiday! If you’ve ever felt overwhelmed by the feast-and-famine cycle in freelance work, this episode is your go-to guide on how to break that pattern and secure consistent revenue

Key Takeaways:

1. Automation is Freedom: Once you set it up, automation will run without constant input, freeing you up to focus on growing your business—or taking a well-earned break!
2. Sales Funnels Simplified: A basic funnel consists of visibility, nurturing your leads, and converting them into customers. It’s easier than you think!
3. Consistency is Key: Growth happens when you automate and maintain consistency across all aspects of your business.
4. Email Lists are Gold: Your email list is your most valuable asset. Automating lead generation and nurturing relationships with a welcome email sequence will keep your audience engaged.
5. Onboarding and Offboarding Matter: These processes ensure a smooth client journey, build trust, and encourage referrals.
6. Passive Income is Possible: With automated systems, you can generate revenue even when you’re not actively working, like when I earned money from an old weaning course while on holiday!

Action Step:
Take a moment to assess your business. Are there areas where you could use automation to make things run more smoothly? Start with one of the six automations I’ve covered and get it set up today. If you need guidance, book a free discovery call with me at sarahalmondbushell.com to get started. 

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan