Ever feel like you're constantly showing up online… and still not seeing results from your content?

In this episode of Beyond The Clinic, I’m joined by copywriter and content strategist Jasmine Edwards to unpack one of the most frustrating parts of content marketing for healthcare professionals: when you're doing all the right things but still not getting client enquiries, bookings, or conversions. 😩

We dive into:

• The root causes of content overwhelm (and how to fix them)
• Why healthcare professionals struggle with content strategy
• What content actually builds trust, authority, and attracts dream clients
• Using AI and ChatGPT the right way (without losing your voice)
• How to create purpose-driven content that aligns with your offers
• The truth about niching
• Storytelling, consistency, and building a content system you can stick to

Whether you’re feeling burnt out from content creation or just want to get smarter about how you show up online, this episode is packed with clarity, practical advice, and mindset shifts to help your content finally start converting. 🎯

🔗 Links & Resources

• 🧠 Jasmine’s Freebie: 30-Day Content Kit
• 💼 Jasmine’s Website: jasminekatecopywriter.com
• 📲 Follow Jasmine on Instagram: @copybyjas

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

🎧 Episode Summary:

Feel like social media is just one more to-do that isn’t doing much?
You’re not alone. In this episode, I’m sharing the exact shifts you can make to turn your posts into a client-generating machine — without chasing trends or posting every day.

If you’ve been pouring time into educational content that gets likes but not leads, this episode will show you why — and what to do instead.
Whether you’re a dietitian, nutritionist or health professional trying to grow your business online, this is your permission slip to stop winging it… and start seeing results.

🔗 Useful Links:

• 🔥 Join the VIP Waitlist for Social Media Made Simple
  https://www.sarahalmondbushell.com/social-media-made-simple-waitlist

💡 What You’ll Learn:

• Why most dietitians’ content doesn’t convert (and how to fix it)
• The difference between educating vs marketing
• The 3 types of posts every strategy needs (and how to map them to your goals)
• How to speak to your clients’ emotions (not just their symptoms)
• The simple content structure that brings in leads (even if you don’t post daily)

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

What if Instagram didn't have to feel like a full-time job… or a full-time failure?

In this episode, I’m pulling back the curtain on my own 4-Hour Visibility Plan — the exact system I use (and teach my clients) to show up consistently, strategically, and most importantly, to get actual client enquiries from Instagram… without burning out, going viral, or spending your Sunday buried in Canva.

If you're tired of winging it on social media, second-guessing what to post, or wondering why it's not leading to paying clients — this one’s for you.

I’ll walk you through my weekly 4-hour workflow, break down what most health professionals get wrong about content strategy, and share real stories from clients who’ve made the switch — including the subtle mindset shifts that changed everything.

No more algorithm stress. No more post-and-pray.

Let’s make Instagram work for your health business — without it taking over your life.

What We Cover:

• Why social media feels like a time suck (and how to fix that)
• The real difference between influencer marketing and expert-led businesses
• My simple 4-hour-per-week system: Plan, Create, Connect, Convert
• How to align your content with your business goals
• What to post when you want clients — not just likes
• Mistakes to avoid that waste time and tank results
• The mindset shift that helped me fall back in love with marketing

🔗 Links & Resources:

• 💻 Join the waitlist for Social Media Made Simple
  https://www.sarahalmondbushell.com/social-media-made-simple-waitlist

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Not every opportunity is worth saying yes to - especially when it comes to your professional credibility.

In this episode, I’m taking you behind the scenes of a recent brand offer that looked amazing on paper… but didn’t align with my values. I’ll walk you through the exact red flags I spotted, how I handled it, and how you can confidently assess brand partnerships too.

Here’s what we cover:

• The 5 key filters I use to assess brand opportunities
• Why I turned down a five-figure offer (and what happened next)
• Red flags to watch for — especially as a regulated HCP
• How to protect your time, boundaries, and values
• What to say when you're not sure how to say “no”

PS — The best brand opportunities often come through your social media content. And if showing up online feels a bit like your winging it or it's overwhelming, or simply “not working”... then you might be interested in learning about my brand new course — Social Media Made Simple.

You don’t need to become a full time content creator or dance on TikTok to grow your business. You just need a plan that works for you. 📲 Join the waitlist now to be first in line to a massively discounted beta spot when doors open

This is an updated and re-shared version of Episode 46 to bring new clarity and value to an important business decision-making moment.

Resources & Links

• DoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006
  https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006 
• Approved Health & Nutrition claims:
  https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register
• The

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

The visibility strategy most dietitians skip (but can’t afford to)

You’ve picked your niche, refined your messaging, and started showing up online...

So why does it still feel like your content is falling flat?

Why are you working harder, but still not attracting the right clients?

Why are other professionals engaging, but your ideal clients nowhere to be seen?

If you're nodding along, this episode is for you.

In today’s episode of Beyond The Clinic, I’m breaking down what really happens after niche clarity — and how to turn your strategic positioning into visibility that actually brings in leads. Because visibility isn't just about "posting more." It's about placing your message exactly where your ideal client is already looking for help.

From understanding your client’s day-to-day life, to picking the right content platforms, anchoring to one clear offer, and tracking what’s really working — this is your visibility blueprint.

By the end, you’ll know:

1. Why niche clarity alone isn’t enough to get clients
2. How to choose long-form and short-form platforms based on real audience behaviour
3. Why email is the only non-negotiable in your content strategy
4. What to focus on (and stop wasting time on)
5. How to anchor your visibility to one offer and boost conversions
6. What data to track — and how to know what’s working

If you’ve been questioning your strategy lately, this episode will give you clarity, confidence, and a visibility plan that feels doable — and actually works.

🎧 Tune in now and start showing up in a way that gets seen, remembered, and trusted.

🔗 Helpful Links

1. 💬 Book a free discovery call this September: https://thechildrensnutritionist.as.me/discovery
2. 🚀 Explore Accelerate Personalised Business Coaching : https://www.sarahalmondbushell.com/mastermind
3. 🌐 Visit the website: https://www.sarahalmondbushell.com
4. 🧠 Read the blog: https://www.sarahalmondbushell.com/blog/072
5. 📺 Watch on YouTube: 

🔑 Keywords:

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to the final episode of our Summer Reset series! In this special behind-the-scenes episode, I’m opening the doors to what’s actually shifting inside my business. After guiding you through five weeks of gentle reflection and intentional planning, I’m walking my talk and taking you inside the exact refinements, automations, and mindset resets I’ve made this season.

From retiring a social media team (and why that decision felt like taking off a heavy coat) to embracing custom GPTs and ManyChat automations, I’m sharing what I’m keeping, dropping, delegating and streamlining - all in service of running a values-aligned business that supports my life and my clients.

If you’ve been craving simplicity, structure, and space to think again… this one’s for you.

🔗 Useful Links:

• 💻 Join Accelerate (my business mastermind for health pros):
  https://www.sarahalmondbushell.com/mastermind
• 📥 Grab the Free Summer Reset Planner:
  https://www.sarahalmondbushell.com/summer-reset-planner

✨ In This Episode, I Share:

• What I’m refining in my business (think: funnels + automation tools that work)
• Why I let go of my social media team - and what’s coming next instead
• How I’ve embraced automation (including 12 custom GPTs!) without losing my unique voice
• What I’m delegating this season to protect my energy and stay in my zone of genius
• The mindset shifts that brought my creativity back, and how I’m protecting it moving into Q4
• A peek at what’s next in both my businesses (hello new app + program plans!)

🧭 Ready to Reset Your Business Too?
If this episode sparked ideas or clarity, and you’re ready to step into the next phase of your business with real support — come explore Accelerate. It’s the business mentorship for regulated health professionals ready to grow in a values-led, sustainable way.

👉 Learn more here

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

As September approaches and the pace of life shifts back into gear, this episode is your call to pause, reset and get strategic about the final stretch of the year. Whether you’re still in summer mode or already feeling the autumn buzz, I’m walking you through a gentle but powerful Q4 planning process designed specifically for health professionals who want a business that works with their life - not against it.

Inside this episode, we’ll map out what to stop, start, and systematise so you can enter October with momentum (and without overwhelm). Think of this as your September CEO ritual — one that’ll set you up beautifully for an aligned, energised and easy final quarter.

Don’t forget, your Summer Reset Planner has pages that go along with this episode. If you haven’t downloaded it yet, now’s the perfect time.

🔗 Links & Resources:

• 🎁 Grab the Summer Reset Planner → Download it here
• 🚀 Join Accelerate for business mentorship → Explore Accelerate
• 📩 Let’s connect: DM me or send your questions to continue the conversation!

💡 Inside This Episode:

• Why September energy is the real New Year for your business
• A 3-part framework: Stop, Start, Systematise
• How to stop clinging to draining tasks, strategies, or offers
• The power of polishing what's already working (instead of starting from scratch)
• What your “evolve” list is and how to make it actionable
• A simple Q4 prioritisation method across visibility, client experience and growth
• Where to begin if you want to sell more with less effort this quarter
• The small operational fixes that make a huge difference
• How to use your Summer Reset Planner to stay focused and avoid burnout

🧠 Tune in if you’re ready to:

• Trade chaos for clarity this autumn
• Reconnect with the heart of your business
• Make the final quarter your most aligned (and profitable) yet

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

This episode is part 4 of the Summer Reset Series — and it’s one I wish I’d had when I was just starting out.

Whether you're a brand-new business owner or deep in the “what am I even doing?” fog, this one’s for you.

Sarah walks through the 3 powerful shifts she’d make if she had to start her health business again from scratch. These aren’t trendy tactics — they’re calm, focused moves to simplify your strategy, boost visibility, and create income without the burnout.

🎧 Listen in for client examples, personal stories, and the honest truth about what actually works when you’re starting or restarting your online business.

🔗 Resources & Links Mentioned:

• 👉 Download your FREE Summer Reset Planner

✨ What You’ll Learn in This Episode:

• Why being too broad in your niche is keeping you invisible
• How to choose one visibility platform and actually enjoy using it
• What makes a scalable offer work
• The real reason “more” isn’t the answer if you’re stuck

💡 Take the Next Step:
Grab your Summer Reset Planner and carve out one quiet hour to reflect using the clarity, visibility, and offer audit prompts inside. It’s your shortcut to a more spacious, focused business reset.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Summer doesn't have to mean slowing down your business momentum — even when you're juggling school holidays, family life, and limited work hours. In this episode of the Summer Reset Series, Sarah shares her go-to 60-minute ritual, the Summer CEO Date, designed specifically for health professionals who want to stay productive and visible without burning out.

You'll learn how to reset your focus weekly, gently reconnect with your audience, and move one meaningful project forward — even if you’ve only got two hours a day. It’s a practical, calming strategy that fits your life (not the other way around).

Whether you’re running your business from your kitchen table or squeezing in admin between beach days and bedtime stories — this episode is your permission slip to work smarter, not harder this summer.

🎁 Download the Summer Reset Planner

What You’ll Learn:

• How to set a weekly focus without overcommitting
• A step-by-step guide to your Summer CEO Date
• How to maintain visibility with light-touch actions
• Ways to map your week using marketing touchpoints
• The mindset reframe that helps you release the pressure

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Feeling mentally cluttered? Like your business has become one big to-do list with no end in sight?
This 2nd episode of the Summer Reset Series is here to help you breathe again.

In this reflective yet practical conversation, Sarah introduces the Keep, Kill, Evolve Framework — a gentle strategy to help you reset your focus and simplify your business without burning it all down.

It’s for the clinician with 10 half-built offers, a Google Drive full of "someday" content, and a deep craving for clarity that actually sticks.

🎧 Whether you're journaling with your planner or listening while hiding from your inbox with a cold brew, this one will help you cut through the fog and reconnect with what really matters.

Inside This Episode:

• What business fog actually feels like (and why you’re not lazy — just overloaded)
• The “Keep, Kill, Evolve” method and how to apply it to your offers, content, and strategy
• How one client made £43k by cutting what wasn’t working and creating space
• A personal story about the moment Sarah let go of something that didn’t fit — and what she gained instead
• Gentle reflection prompts to help you simplify and move forward with ease

🎁 Grab the FREE Summer Reset Planner
To accompany the Summer Reset Series, download your printable planner — packed with reflective prompts and a dedicated worksheet to help you complete your own Keep, Kill, Evolve list.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery