Have you ever created a digital product that you were convinced would sell… only to hear nothing but crickets?

I've been there too.

In this episode, I'm sharing four of the biggest mistakes I see health professionals make before they've even started selling their digital products. These are mistakes I've made myself while building my nutrition business, and they cost me time, energy and sales.

You'll learn why validating your idea matters so much, how pricing can influence perceived value, why discounting often makes sales harder instead of easier, and why people buy outcomes rather than information.

This is Part 1 of a two-part series. Today we're focusing on the foundations that need to be in place before you launch. Next week, we'll look at the mistakes people make during the sales process itself.

In this episode, you'll learn:

•  Why validating your digital product idea should always come before creating it. 
•  The three questions you need to answer before investing time in building a product. 
•  How I spent 18 months selling just 24 copies of a course because I created what I wanted to teach instead of what my audience wanted to buy. 
•  Why giving away too much value in a low-cost offer can reduce the perceived value of your expertise. 
•  The difference between strategic discounting and panic discounting. 
•  Why lowering your price rarely fixes slow sales. 
•  How to create digital products that focus on transformation instead of information. 
•  A simple exercise to help you assess whether your own digital product is positioned to sell. 

Resources mentioned

• Create & Sell Digital Goods: https://www.sarahalmondbushell.com/digital-goods

Enjoyed this episode?

If Beyond The Clinic is helping you build a business that gives you more freedom, impact and income, I'd be so grateful if you'd follow the show and leave a review. It helps more dietitians, nutritionists and other health professionals discover the podcast.

And if you're planning to create your first digital product (or improve one that's already sitting on your website), this episode will give you the foundations you need before you start selling.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website:  https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
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YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan 

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery