In this episode of Making Sense of Martech, I'm joined by Alex Murrell. He's the strategy director at Epoch in the UK. Epoch is a brand agency and he's worked with seven of the 10 top largest FMCG companies and has a unique voice when it comes to understanding the role in which advertising and marketing agencies play in their client's growth, culture and society at large.

Alex recently published a paper that was featured in TMW number #30, titled Adland is an Island. And in it, he unpacks some of the research into the dissonance between the demographics, culture and the interests of agency people, those who do the work for brands and the general population of people who actually receive the works featuring those marketing and advertising efforts. In this episode, we're going to have a very interesting conversation unpacking Adland's demographics, nature of agency work and the, the lives of people who actually do it.

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