In today's episode we are thinking about the number one problem childrens activities providers have before they join the academy. We are talking about getting past the people who are incredibly good at their jobs, the gatekeepers, more often known as receptionists. 

We will discuss:

• we touch on the ingredients of a good email to schools and nurseries
• how can we personalise emails
• who do we choose to contact
• research about how people respond to a personalised communication
• how to avoid the spam filter
• what not to add into your email
• the importance of subject lines
• the power of a letter 

Give yourself the best chance of landing in the inbox and having the school receptionist forward your communications to the key person.

Join me for my Approaching Schools challenge starting on the 24th April. You can register now at www.ceryskeneally.co.uk