How do you know what your Why really is? The answer lies in your own personal values, the beliefs that underpin every aspect of your personal life. If your Why is big enough and your reasons are valid enough then they will act as rocket fuel to propel you forward in your business!

KEY TAKEAWAYS

Your Big Fat Why is the reason you do what you do. Knowing your own personal why can make or break your business.

Typical reasons include helping people, freedom from your J.O.B (which stands for just over broke), you might just have a unique method or approach to your subject, it might just be for money or even flexibility around other commitments, such as taking the kids to school.

The deep, deep reason why you’re doing what you’re doing might not even be the reason you think it is. To discover the real reason why­­ you do what you do, to ask yourself Why several times.

The more I kept asking why, the bigger the reasons seemed to get. At the service level it was just about the money. In reality, the reason why money is so important is because it serves the layers below itself.

Your Big Fat Why will keep you slogging on even when it seems that it’s all over and there is no chance of success.

The German philosopher, Nietzsche famously said, “He, who has a WHY to live by, can bear almost any how to live.” This means that if you have enough big Why, you can put up with almost any other rubbish. Often the sacrifices you make will mean the difference between success and failure.

If the consequences of not achieving your goal scare you silly, then you will keep working towards your outcome.

How do you know what your Why really is? The answers of course line with your own personal values.

BEST MOMENTS 

If your own Big Fat Why is so big, so compelling and so inspiring to you that you must get it done, then you will walk through brick walls to satisfy your need to pursue that Why.

My Big Fat Why will get me up early and keep me working late, it will get me to do things that sometimes I don’t want to do, but I know I have to in order to pursue that Why or that goal, which for me is helping people.

Your Big Fat Why will keep you working longer and harder than anyone else would purely because it matters more to you that you serve your Why.

VALUABLE RESOURCES

The Tutor Podcast

Neil’s webpage

Nietzsche

Neil’s LinkedIn

Neil’s Amazon

#5 The Truth About Money 

ABOUT THE HOST 

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACTS

Neil’s Facebook

Neil’s webpage

01952 882 928