Uncovering your competitive advantage is critical to your success as a small business owner. It's what sets you apart in the marketplace and helps customers choose you over the spa down the street. But, sometimes, it's hard to identify what it is that sets us apart! We are simply too close to ourselves to see the unique gifts we offer. 

In this episode, we chat with Amie Kraft of Kraft Massage and Bodywork in Phoenixville, Pennsylvania, about precisely this. Amie, a recent grad of Ali's program "Massage In The Real World," has had an unusual massage career. One, that definitely sets her apart from her competitors, yet, she has struggled to share this in her marketing and promotional efforts. 

Today, we uncover the mindset behind why Amie has held back on owning her competitive advantage - how she intends to change this moving forward - and tools you can use to uncover your own competitive advantage.