What if you could grow your massage practice without spending a dime on ads? In this episode, we sit down with returning guest Amie Kraft, a massage therapist who has mastered the art of leveraging Google My Business reviews to build a thriving practice.

Together, we unpack why Google reviews hold so much weight for local businesses, how to ask for them in a way that feels natural, and the psychology behind why potential clients trust reviews almost as much as a recommendation from a close friend.

You’ll learn:
✨ Why Google reviews boost your SEO and visibility in local searches
✨ The psychology of social proof and how it influences client decisions
✨ Amie’s personal system for requesting, tracking, and responding to reviews
✨ How to handle negative feedback with professionalism and grace

If you’ve ever hesitated to ask for feedback, consider this your reminder: reviews aren’t just “nice to have” — they’re one of the most powerful tools to grow your practice without relying on paid ads.

Have you ever wondered if a career in massage therapy could provide freedom, fun, and financial success?

Spoiler: It totally can.

In this episode, we are joined by the amazing Krista Dicks, Canadian RMT, clinic owner, and host of The Radical Massage Therapist Podcast. With nearly two decades of experience—and a resume that includes spas, multidisciplinary clinics, race crews, and tropical destinations—Krista is living proof that massage therapy offers unmatched flexibility and opportunity.

What we cover in this episode:

• The surprising joys of massage school
  
• Exciting career paths (hello, cruise ships and Caribbean contracts!)
  
• Why the industry is growing fast—but we’re not training enough therapists
  
• The difference between the U.S. and Canadian markets
  
• How to build a massage career that supports your life—not the other way around
  

 Did you know?

The U.S. massage industry is worth over $18 billion and projected to grow 22% between 2018 and 2028. Yet the number of therapists has only grown 4.6% in the last decade. The demand is there. Are you ready to meet it?

Whether you're a seasoned pro or considering the profession for the first time, this episode will remind you why massage is a career like no other.

This episode of Align with The Massage Business Mama dives into the natural ebb and flow of running a massage business. It explores why massage therapists often experience peaks and valleys in their client load and how these fluctuations aren't always a bad thing.

Ahhh, buying a home — the American dream! For many, it’s a goal woven into the fabric of our upbringing, a milestone that symbolizes stability and success. But in today’s world, especially for those of us in the massage industry, the dream of homeownership can often feel out of reach. Rising costs, fluctuating markets, and the unpredictable nature of running your own massage practice can make the process feel daunting.

That’s why today’s episode is so special. Beca has some BIG news to share — she’s buying a home! Cue the celebration music: Yippee, Beca!

This is such an exciting achievement and a moment of inspiration for anyone wondering if homeownership is possible for them.

As Beca has navigated this milestone, she’s realized that many massage therapists feel overwhelmed by the home-buying process. The terminology, the paperwork, the financial preparation — it can all feel like too much. But the good news is that it doesn’t have to be! Today, Beca is breaking down the essentials of buying a home in a way that’s accessible and easy to understand.

In this episode, we are sans Beca and joined by Nicole Keane. Nicole recently published a book, "The Tao of The Polyvagal Theory." Inside the book, she teaches and explores the connection between polyvagal theory and five element theory as a means to heal the spirit and balance the autonomic nervous system. 

We talk about how our interpretation of traditional eastern medicine might be flawed and why the method she has developed (while contradictory to much of the general knowledge around five element theory) has so many benefits! 

Sometimes when we cannot work it is expected, like pregnancies or a planned surgery. Other times it hits you out of the blue. Either situation is hard as a therapist who only gets paid if they work!

But, with a little preparation, you can turn a potentially disastrous situation into a nice reprieve from an ordinarily chaotic schedule.

Tune it to hear our top tips for when life gets the best of you.

In today's episode, we delve into a crucial topic that affects every massage therapist's professional journey: safety. Join us as we explore the essence of our upcoming workshop, "Empowered Practitioner — A Safety Workshop for Massage Therapists." Discover how this workshop can transform your practice and empower you as a massage therapist.

Our workshop will be hosted on 12/8/23 at 9:00 am MDT and replays will be available!

Episode 051: The Neuroscience of Stress with Charlotte Roden

In this episode, we're delving deep into the fascinating world of stress and how understanding the neuroscience behind it can empower us to manage it effectively. We're joined by Charlotte Roden, an expert in stress management with a background in finance, neuroscience, psychology, and naturopathic health. Charlotte's mission is to help people proactively manage stress, enabling them to thrive amidst life's demands.

Guest Introduction:

About Embrace Stress:

Talking Points:

Join us in this insightful conversation as we unlock the secrets of managing stress through neuroscience and practical strategies. This episode is packed with valuable insights to help you navigate life's challenges with confidence.

Connect with Charlotte Roden:

Thank you for joining us in this episode! Don't forget to subscribe, and if you found this episode helpful, please share it with others. Stay tuned for more empowering discussions. Until next time, embrace stress and thrive!

Get ready to amplify your online presence and connect with your dream clients! In this episode, we're thrilled to have Stacey Hagen, a marketing and visibility coach, share her wisdom on navigating the world of social media with authenticity and purpose.

Stacey dives deep into the art of showing up confidently, crafting engaging content, and attracting the right audience. Discover how to honor your strengths, share compelling personal stories, and create a magnetic online persona that resonates with those you're meant to serve.

If you've ever felt the challenges of social media overwhelm or struggled to strike the right balance between marketing and passion, Stacey's insights are a game-changer.

Tune in to gain actionable strategies that will empower you to shine on social media and make a lasting impact.

In this episode of "Align with The Massage Business Mama," we are joined by Christine Boye to discuss diversifying by becoming a "soul care coach" – yes, you heard me correctly, that's soul care, not self-care.

Alongside her soul care work, Christine Boye is also a doula, cancer survivor, and podcast host. We explore the world of soul care, a realm that will transcend self-care and open up new avenues of revenue.

We discuss how to pursue true sustainability with less hustle and more impact. Using Christine's 3 pillar soul care work.

1) Breath

2) Mindfulness

3) Movement

We hope this episode will shatter the conventional limits we impose on ourselves and help you discover innovative ways to bring in revenue, and create multiple streams of financial abundance in your life as an entrepreneur.